We'll discuss exactly what a win back email campaign is, when it's okay to use one, and six great customer email template ideas. Using real-world examples, we'll show you how to craft a winning customer-retention email template.
A considerable number of your consumers and email subscribers will leave each year, according to experts. However, you have to acknowledge that it hurts. It's even more important when you consider that 66% of your income will come from current consumers. As a matter of course you'd want to keep them close to you.
So, what can you do to keep clients from quitting? That's a good one. The key to regaining the trust of your customers is a well-crafted, well-timed win back customer email template.
In this post, we'll explain precisely what a win back email campaign is, when it's appropriate to utilise one, and six fantastic customer email template ideas. In addition, we'll provide you with real-world examples of win back customer email template to help you improve your own.
Win back email campaigns are designed to get inactive consumers back into the fold. The cost of attracting new customers is often five times more than the cost of retaining current customers, thus retaining clients is critical to the profitability of your organisation.
Customer churn—the proportion of customers that discontinue using your product or service over a certain period of time—is a regular occurrence in the business world. No matter how hard you try, clients will leave at some point. It is possible to keep consumers pleased and decrease turnover at other times.
As an example, pretend that you run a subscription business for children's crafts. Your clients' children will grow up and no longer need your goods at some time in the future. Customers' opinions about the value of your product or service may change for a variety of reasons, some of which are beyond your control.
The goal of a win back customer email template is to attract consumers who have stopped using your product or service back into the fold by discovering the reasons they stopped using it and sending them personalised emails.
A win back email is exactly what it sounds like, and you now know when to write one. It's time to go to work. The six most popular kinds of win-back templates are described here, along with several excellent win back customer email template.
Let us now begin.
Reminding your consumers of the positive aspects of your product or service is a terrific way to win them back. They came to your website, subscribed to your email list, or purchased anything because they saw value in what you had to offer.
But it's possible that they no longer have a need for what you're selling, or that life has become so hectic that it's no longer a top concern. Coaches and instructors, for example, who own small service companies, face this challenge on a daily basis. If you have a new baby, for example, studying Spanish could be put on the back burner.
Using the reminder email as a nudge to re-engage consumers, don't be hesitant to inform them of any new features you've added since they last visited.
A number of factors make this a good "reminder" to reclaim your email address. Customers will be reminded that Saks appreciates their business when they see a picture of a fashionable lady in their inbox. Customers who don't follow Saks' social media channels lose out on designer bargains and early access promos, the retailer says. Customers are encouraged to remain on the site because of this.
Is there anything you can do to reaffirm the positive aspects of your business? To get you started, here's a win back customer email template sample:
Since you've been gone, I've been thinking about you
Hello [Name], I'm [Name].
Here, we're going to presume that you share our enthusiasm about [product category/core feature]. Right?
Okay, so I'm not nearly as excited as I thought I was. It's what we do. You and I are on the same page, though, if you are very passionate about [product category/core feature].
We've had a lot going on here at [company name]. You may have missed some of the following highlights while you were away:
Highlights 1 through 3 are shown in this order:
When it comes to giving us another go, there is no better moment than now.
Become a Member Now!
What about a little additional attention from the [company name] team? file other> We can assist you if you give us a call now [name].
Returning consumers might be enticed by offering a reward or discount. Nearly 54% of internet users between the ages of 18 and 29 said discounts were extremely significant in influencing their purchase choices. People can't resist a deal. A discount coupon, a special deal like "buy one, get one free," or a risk-free trial of your service are all possibilities for your reward.
Make it simple for your clients to take advantage of your offer, no matter what you decide. To enhance your email open rates, be sure to include the incentive in the subject line of your emails.
Tempting clients to return may be as easy as sending them an email that contains a "reward." When you open their email, you'll see a 20% discount right at the top, followed by a list of their finest and brightest goods.
Getting back into the game is made easy with connections to the catalogue, blog, and even a customised monogram generator, all of which can be found on the website.
Here's a starting point for learning how to utilise "incentive" emails to lure customers back:
[Business name] is offering a free trial period of seven days for new customers.
Tempting clients to return may be as easy as sending them an email that contains a "reward." When you open their email, you'll see a 20% discount right at the top, followed by a list of their finest and brightest goods.
Getting back into the game is made easy with connections to the catalogue, blog, and even a customised monogram generator, all of which can be found on the website.
Here's a starting point for learning how to utilise "incentive" emails to lure customers back:
[Business name] is offering a free trial period of seven days for new customers.
Everybody likes a good comeback story, and you know [name].
Even from consumers who have stopped caring about your product, you may learn a lot from their comments. It enables you to identify the elements in your company that are annoying or detracting from your consumers' experience. There are times when asking for criticism might help you uncover the best aspects of your business.
What about those clients who dropped out because of a change in their personal situation? If you send out an email asking for feedback, you may get a response from your customers that explains why they no longer want to do business with you, as well as a glowing review of their experience as a client.
Additionally, you're demonstrating an interest in and desire to meet the demands of your consumers by requesting their comments. The simple act of reactivating a lapsed client may be enough to bring them back into the fold for win back customer email templates.
As a first step, RawSpiceBar uses the customer's name to personalise this win-back email. While acknowledging the loss, they inquire as to the reasons for Laura's cancellation.
No matter what, the information Laura provides might help them improve their service even without her returning as a client. Recommendation: RawSpiceBar points out how they've improved their subscription service and provide an incentive for new customers to give them another go.
Here's a form you may use to get input from your audience:
In case you'd want to add anything further, feel free. We're ready to hear all you have to say. Answer this email with your thoughts and ideas!
This email is a last-ditch effort to re-capture this customer's attention. Despite this, this is not the kind of communication in which you should be too insistent. It's okay to let go of customers who aren't a good match for your business or product. You might give them a "last opportunity" to sign up for your mailing list or take advantage of a special deal.
To avoid coming off as aggressive, make it clear that signing up for your email list is the best method to get information about your products and services, as well as any unique material or discounts. It's better to say goodbye with grace than to make a bad impression on a prospective client and risk losing them in the long run. Alternatively, you may beg.
If you haven't yet purchased a pair of shoes from Good Pair Days, this "last opportunity" win back email is your final chance. Customers can anticipate what it would be like to get their first Good Pair Days subscription box thanks to the design's use of an image. Subscribers will get the impression that this is their final opportunity to save money because of the promotion's expiration date.
To get you started, here's a sample:
Headline: Before we say our last goodbyes.....
Dear [name],
We'll interpret your silence as a sign.
Let us know if [company name] isn't a good fit for you, and we'll take care of the rest.
Even if you no longer want to be kept up to speed on new items and special offers, it's not too late to sign up for our email newsletter. We'd be delighted to have you stay with us.
Keep my name on the list.
Best,
"[Your Name]"
Sixty-nine percent of millennials say they are plagued by FOMO, or the fear of missing out, at least once a day. In light of the projected $1.4 trillion in millennial spending over the next ten years, it's a plan worth pursuing. Being constantly aware of what others are doing for fear of missing out on something interesting or trending may be a tendency known as FOMO (fear of missing out).
To entice clients to interact with a product or service, the "FOMO" win-back email leverages this technique. When used in conjunction with a limited-time discount or promotion, the "FOMO" win back email works exceptionally well since it motivates consumers to take advantage of the deal as soon as possible or risk losing it forever.
The dog-lovers-who-care-deeply-about-their-pets target audience will find the photographs appealing. In order to attract clients who want their dog to stand out from the others, the term "stand out from the crowd" is used often in the product descriptions. Also, the "Last opportunity for August" call-to-action and a sneak peak at some of the goods included in that month's membership are classic examples of FOMO in action.
Read 3 Tips to Connect With Your Audience in Emails for more information.
What if you could utilise FOMO as a tool for your own benefit? To get you started, here's a sample:
[X number] is the subject line for this email. This is what people have to say about [company name].
Dear [name],
Check LiveAgent
[Your name] here, from [company name].
You haven't used your new customer discount yet, so we thought we'd remind you why [name of company] is so awesome.
Benefit 1
Benefits 2
Benefit 3.
We'll admit it: our opinions are skewed. Customers, on the other hand, are not.
[put a customer testimonial here].
All credit goes to them.
Is this something you'd want to see in action?
Today is your last opportunity to take advantage of your 15% [company name] discount.
Make sure you're protected.
"[Your Name]"
You should rethink your strategy if none of the above-mentioned win-back letters succeed in luring clients back. When you send a "unsubscribe" win back email to a client, you're letting them know that they've been removed from your mailing list.
Like the "last chance" email, alerting consumers you've unsubscribed provides them a last opportunity to re-enter the conversation about your brand. Send an email with a clear call-to-action so they may re-subscribe if they don't want to be removed from the list.
To show your consumers that you appreciate their time and respect their inbox, unsubscribing them from your mailing list is a good idea. As an added benefit, it enables you to remove inactive users from your subscriber list, improving your standing with email service providers.
To help you get started, here's a sample farewell letter:
Here we go: I think this is the last time.
[name],
Thank you for the opportunity, and please accept our sincere apologies. However, there will be no hard feelings; we still think highly of you.
Due to the fact that we don't want to annoy you any more, your name has been removed from our distribution list. Subscribers [X] have already received and enjoyed this list!
To help us improve for the next time, please respond to this email and tell us what turned you off. Let us know what you think.
All the best
"[Your Name]"
By now, you should be able to design persuasive emails to get your customers to return to your site. So, how can you turn this series of emails into an effective email campaign aimed at winning your customers back? In order to have the best possibility of regaining your clients' trust, what additional elements should you keep in mind? Here's all you need to know about the subject, so read on.
If you don't know why your consumers stopped interacting with you in the first place, it will be difficult to regain their trust. Making the effort to discover what went wrong for them will allow you to craft a win back email aimed at regaining their trust.
When attempting to figure out why consumers stop using your product or service, you should take a few factors into account.
To begin, keep tabs on when and what they were doing before they stopped participating and see if anything has changed. It's possible that they left because of a change in your product or service. Do they belong to a demographic to whom you haven't recently targeted your marketing efforts? Is it possible that they're feeling neglected?
Second, see whether they've had any issues with your customer support or social media. This may provide some light on why they left the company. Alternatively, you might approach them personally and make your request.
What happens if someone cancels their membership to a subscription service that offers short courses on a variety of topics? You can find out why they're cancelling by contacting them directly. If you show them that you care about them, they may be more likely to provide information that may help you win them back and assist you understand why other members have left your service.
Create a win-back email based on the information you gathered about why clients were disengaged.
Let's have a look at the previous case. Suppose you find out that a former subscriber to your education subscription service has opted out since their commute has changed and they no longer have access to your courses on their desktop. It was because of this that they decided to discontinue their membership to your course. You may send a "reminder" win back email to that customer if you've made any adjustments later on, and it now works beautifully on mobile and syncs across devices.
Your win back emails should also be personalised by include the recipient's name. Over a third of consumers indicated they would return to a brand even if there were cheaper or more convenient options because of the importance of personalization.
Most people open emails based purely on their subject lines. As a result, accuracy is critical. Targeted topic lines may increase open rates by 22%, according to a recent study.
It's important that your subject lines accurately represent the content of your email and that they are relevant to the message's goal. Is it possible to provide a discount? In the subject line, include it. Taking advantage of the fear of missing out? Avoid using terms like "Don't miss out!" in the subject line of future emails you send. Why don't you ask for their opinion? In the subject line, ask a question. Make use of your natural desire to respond to questions, and you'll be on the road to success.
Choosing the right time to send a win-back email may be a challenge. It is difficult to define when a client has expired, since it depends on the product and the sector. If you watch your customers, you may get a sense of what's normal for your company. After a client or subscription has been inactive for three to six months, most experts advocate launching a win back effort.
When the moment is correct, there's another component of timing to take into account. Emails are more likely to be opened if they are sent at specified times. Emails sent about 10 a.m. on a Tuesday seem to have the highest probability of success.
Automate the distribution of win-back emails to make them simpler to send. A targeted win-back email may be sent out based on a preset time frame. Flodesk is a great email marketing software that may make this process a lot simpler, saving you time and effort that might be better spent elsewhere.
Strong-arm tactics or overzealous sales pitches are not appropriate in win back emails (in fact, no emails should be about those). The goal of a win back email is to re-engage your inactive subscribers by providing them with something of value in exchange for their contact information. Whether it's a more visible "incentive" email or a more subtle "feedback" email, make sure the emphasis is on making things better for them, not you.
Customers are more likely to stick around if you show them that you care about them by giving them something of value. A healthy connection can still be built even if they aren't ready to do so right now, as long as they have an open mind about it. You respect them enough to not want to give them irrelevant or bothersome content—and respect is also a vital aspect in creating trust.
As long as they keep an open mind, a strong relationship can still be developed even if they aren't ready for it right now. It's a sign of respect that you don't want to waste their time with pointless or annoying information. You should now have all the information you need to write a winning email to a client who has abandoned you.
