Drip marketing campaigns are a tried-and-true strategy for targeting specific audiences. These campaigns offer a variety of benefits, from increasing customer loyalty to improving engagement and conversions.
A drip marketing campaign is a strategy to help promote a product or service by sending small pieces of information at regular intervals. The idea is that when the person gets the drip marketing they will remember who sent it and come back to check out what you have to offer in the future.
Drip marketing is a great way to provide information to customers without overwhelming them. For example, if you are launching new products, drip marketing gives you the opportunity to provide information on the product without bombarding your customers with too much info at once. It also allows you to show new products to your customer base without disturbing their current shopping habits.
There are four stages of creating a drip marketing campaign, they are:
1) Find your best prospects
2) Build your list
3) Develop and deploy excellent content
4) Engage with the people on your list
Drip marketing campaigns are built to last, but you'll know when it's time to make a change. There are a variety of metrics to analyze in order to determine which route to take, including the conversion rate and the customer lifetime. Check your data, do some research on your own, and then make a decision.
Determining the best channels to use for reaching prospects is typically based on what stage of the buyer's journey they're in. The most common approaches are Lead Generation, Pre-sales, Referral Marketing and Customer Service marketing.
You should have a plan for reaching out to your customer on certain days of the year. For example, you might want to try sending them an email on their birthday or on Christmas Day. You can also try sending them a coupon or a discount code on their anniversary with your company. The key is to reach out in enough time so that they don't forget about the date, but not too early so that it feels like spam.
