This article will break down what email deliverability is and help you understand how you can improve your email marketing strategy, in the process. It will look at the different types of deliverability issues and offer solutions.
To test email address deliverability, follow these steps:
1) Send a test email to yourself via your personal email account.
2) After clicking send, wait for up to five minutes and check your inbox. If you do not see the email in your inbox, it has failed the test.
3) If you still don't see it in your inbox, try using another person or work account. The process will require two separate tests.
When a prospect clicks on the link in your email, even if they enter the correct information, their email provider may not deliver it without some help.
This is why you should never rely on auto-generated email addresses and instead follow best practices for ensuring the recipients can easily access your messages.
Email deliverability is the percentage of emails that are delivered to a given email address.
For example, if you send an email to someone with a 50% deliverability then it means that your email was delivered to half of their inboxes.
One of the most important factors in email deliverability is spam filters.
Emails sent to an inbox are much more likely to be delivered than those sent into spam folders.
A good deliverability rate is around 80-90%.
If your email address is not deliverable, then you're probably getting a lot of spam. This can be quite annoying and also affect the quality of your customer relationships.
Here are some reasons why you should care about email deliverability:
- You might start receiving more spam if your email address is not deliverable.
- Your email will bounce if it's not deliverable, so it will decrease the inbox delivery rate of your campaigns.
- The bounce rate of your campaigns will increase significantly.
- If your campaign fails due to a non-deliverable email address, then you could lose some customers and sales due to the increased bounce rate.
- If your newsletter bounces, then subscribers are likely to unsubscribe from the future.
If you are wondering how to increase your email deliverability, you have come to the right place.
After all, no one wants their emails to go straight into spam folders and this is why many people take a step back and try to improve their email deliverability.
In order to do so, they might consider changing their email address or re-registering it with a better reputation.
The best way to test your email address is to send emails from your personal email account and also from the same account on your business.
There are many other methods like scanning the HTML of a website, but they don't always work.
An email list is a list of email addresses that senders can send emails to.
They are available through different sources and are typically used by eCommerce sites, online retailers, membership sites, or anything else where users sign up for an account.
If you are an email marketer, you want to make sure your emails are getting delivered.
But, if your email is on the "blacklist" of the recipient, it won't deliver and you'll lose out on those sales.
The best solution for this problem is to get on the "whitelist" of a recipient before sending them any more emails.
The conclusion of this blog is that it's not possible to reach all your clients with email, but you have to prioritize the ones that you want to send emails to.
So if you're finding yourself reaching out in vain, try sending emails with different subject lines and creating different emails for the same campaign.
A lot of online marketers are now using email list segmentation to increase their conversion rates.
That's all for now! See you later with a different topic! Till that keep the conversation going in the comment section below.
