Saleswings is a sales lead management solution that helps all size businesses manage their leads more effectively. The software is easy to use and customizable, which makes it perfect for any enterprise. In this review, you will learn about the features of Saleswings and how it can help your business grow.
A sales and marketing team can be a chaotic yet amazing group of people. The sales team is usually the loudest in the room, while the marketers are typically more timid.
This leads to confusion about who does what and when certain tasks need to be completed.
Saleswings has come up with a solution that will help sales teams understand their leads better and provide salespeople with powerful, user-friendly tools to become an even more effective sales force.
The SalesWings app integrates directly with the Pipedrive sales CRM software.
The integration allows sales teams to see their leads in Pipedrive and also get real-time updates on how their campaigns are performing.
This is a great way for sales teams to keep track of all of their leads in one place and make sure that everyone is on the same page.
This app also provides sales teams with a set of powerful tools to help them become more effective salespeople.
These tools include:
- A tracking system that monitors how well leads are being followed up on
- Automatic email templates for follow-up messages
- A tool that tracks how often leads are being contacted and how salespeople engage with their leads
- A way to organize the sales process so that salespeople can see each step of it in order to be more efficient
These tools are great for sales teams because they take out much of the guesswork.
Instead, users will have a clear indication as to what needs to happen next or what has already been done in order to close a sale.
The app is also very user-friendly, which makes it easy for salespeople to get started.
The app can be accessed on any device and provides sales teams with all of the information they need in one place. This makes it easier for salespeople to keep track of their leads and stay organized.
Overall, the SalesWings app is a great solution for sales teams that want to understand their leads better and become more effective salespeople.
The app integrates with Pipedrive, provides sales teams with a set of powerful tools, and is very user-friendly. If you are looking for a lead management tracking software that is built for salespeople, check out our reviews of the app.
Users of Sales Wings can sort lists by favourites, at-risk (inactive) leads, or hot leads. Users can also use to-do items to filter leads.
Sales Wings has a gamification component that awards points for leads that are followed up on.
Lead Heat is based on behavioural scoring and does not yet take firmographics into consideration when determining lead fitness.
Sales Wings, on the other hand, plans to launch real-time segmentation and a bespoke scoring system that includes firmographic characteristics.
Job title, age, location, place of work, social links (e.g., LinkedIn, Facebook, XING, Quora, Twitter), email, and Skype ID are all included in contact intelligence (if available).
The URL, address, phone number, staff count, year created, LinkedIn hyperlink, and Twitter handle are all included in the company intelligence.
Because this app enriches leads, web forms can be kept brief, which helps prevent form abandonment.
The company and contact information are licenced from a reputable provider, but the firm's name is not publicly disclosed.
The whole URL of page views is now displayed, which slows down the sales rep and makes determining which pages have been viewed more difficult.
However, the company is working on a better way to display website titles instead of complete URLs. Demandbase, which launched similar reporting to its clients this week, uses URLs rather than page titles.
Only one alert is sent each day for followed contacts to avoid users from becoming overwhelmed by notifications.
Surprisingly, the firm advises only following leads during the early stages of a transaction. Email and site visit notifications are less valuable as an opportunity progresses, so they can be turned off.
If a lead is deemed hot, however, notifications will be sent even if it is no longer listed as a favourite.
"Think of Sales Wings as a fully automated sales support assistant who can help you attain the appropriate sales time.
Many of our clients don't check in to this app very often because they're too preoccupied with other tasks," said Schweizer. "That's why we built a notification engine that intelligently sends notifications to the appropriate salespeople."
SalesWings is gaining traction in the industry, with 1,000 clients at the end of 2017, up tenfold from the previous year.
The company's customer base is split 50 percent in Europe, 30 percent in North America, and 20 percent in other countries, with Australia being particularly strong.
The Growth edition is $99 a month and includes web lead monitoring, lead scoring, form tracking, and optional contact data enrichment for up to five users.
Connectors for Gmail, Outlook, Zapier, PipeDrive, and Slack are all available in the Growth Edition. Additional users will be charged $19 per month per seat.
For $149 per month, the Accelerate edition adds API Access and the Salesforce connector for up to five users. The cost of additional users is $29 per seat.
Marketing Cloud and Eloqua integrations, premium training, and a dedicated server option are all included in the Enterprise edition, which costs $499 per month.
Firms with at least 30,000 monthly site visits are eligible for Enterprise.
Trends and considerations in the industry
Salesforce's B2C offering, Marketing Cloud, is no longer available. It's the omni-channel marketing platform of choice for marketers who value data and want to develop on a platform that will last for the next 5 to 8 years.
"Creating enduring client experiences" is one of the phrases associated with the Marketing Cloud, as well as one of the goals of B2B digital marketers these days — and with good reason.
The way B2B leads are acquired has evolved, and it all starts with how leads are purchased these days.
Digital connections, engagements, and everything else are important, but they are only one part of the puzzle.
Clients in the B2B world expect firms to deliver a buying experience that is as distinct as they are.
That means your engagements must be relevant to them and delivered through their preferred channels.
Personalized and fast lead engagements from both the marketing and sales sides are in response to clients' increased demands for one-on-one service.
It turns out, is a very flexible option for tailoring how you communicate with your prospects from both a marketing and a sales standpoint.
It provides a set of straightforward tools to boost your present sales and marketing operations, in addition to helping you collect useful data. Let's have a look at the various components of the platform:
At its core, this app is a Marketing Cloud plug-and-play lead website tracking script that will begin gathering lead activity immediately and tie it to your business leads that click on your emails or fill up your existing online forms.
All data is delivered into a native Marketing Cloud data extension in real-time sync.
To cover the whole client experience, Sales Wings will measure email, advertisements, social media, and comprehensive website activity.
You can use your existing custom event triggers to capture even more granular data thanks to its connection with Google Tag Manager.
It reminds us of Interaction Studio because it's almost like a little CDP (customer data platform).
However, we found it to be a great addition to Interaction Studio because it covers everything from the "known leads" section of the funnel through sales insights and alarms.
Sales Wings' most adaptable tool is its real-time profiling system, which they simply refer to as "tags."
Leads automatically gather tags based on their activity, which will continuously improve the data set you need to classify your leads for customised journeys.
You can categorise leads based on their product or service interests, topics they read about, purchasing signals, or channel engagements. This information is built-in to the Salesforce Marketing Cloud.
A fully-fledged lead scoring solution, similar to Marketo, Pardot, or Hubspot, is another missing component that it brings in. It's worth noting that it doesn't just score leads and contacts; it also scores accounts and opportunities.
The SalesWings method to lead scoring is unique in that it blends predictive and point-based scoring to provide a better way to classify leads as MQLs and ensure that they are handled by your sales agents in a timely manner.
The predictive score assesses the current level of engagement and displays it as a flame in a user-friendly manner. Leads are classified as hot, warm, or cold, and the system adapts to how they act over time in order to surface hot leads more quickly to sales across longer buying cycles.
Clients can use the point scoring and grading solution to create many scoring categories based on activity and Salesforce CRM data in order to score and analyse the level of interest in certain services, products, brands, or themes.
It was especially easy to put up, which we appreciated. With a simple click-based user interface, a marketing manager may handle all lead scoring on his own.
Sales enablement and sales intelligence are two terms that are often used interchangeably.
Sales Wings delivers a set of essential tools to enable sales teams to sell more, in addition to sales and marketing alignment elements around lead qualification.
Marketo Sales Insight (MSI) is a popular add-on for Marketo's marketing automation software, and it promises to be even better.
While we aren't specialists on Marketo Sales Insight, we were impressed by the Sales Wings' sales insights on lead and contact records, which were presented in an intuitive and visual manner.
It requires little training to grasp, and it provides useful information about what interests sales staff should pursue, as well as what content should be sent to leads.
Data from SalesWings is native to Salesforce CRM, and you can utilise it to create highly focused reports and dashboards.
Finally, we thought the B2B Studio was a fantastic addition to the Marketing Cloud family.
Companies looking to use lead activity and profile data to power their marketing journeys and sales strategy will find a solution that is both simple to use and adaptable in its use cases.
DEselect's team would have asked the same question a few years ago, and the answer would have been yes. The division of Pardot and Marketing Cloud into B2C and B2B is no longer an appropriate reflection of the tools' nature.
Pardot is an excellent marketing automation platform for small businesses that has a lot of built-in features.
As you surely know, Marketing Cloud is a far more adaptable omnichannel solution that can exploit data in a variety of ways to engage with leads in a personalised manner.
It also includes improved governance solutions for clients who operate across several markets. It now provides a wonderful option to unlock diverse B2B features for firms who have the "lead" concept as part of their acquisition process with the B2B Studio.
