Salesmessage & Its Types To Keep Your Customer Happy
If you are just starting out in the sales world, you might be confused about what a sales message is. After all, that’s not something that most people come across as they start their careers. If this sounds like you, read on to learn more about the basic elements of a salesmessage.
Contents
What is a Salesmessage?
A Salesmessage is a written or spoken message that is designed to persuade someone to buy a product or service.
It can be anything from the website of your company, the email you send, and even advertisements on TV or radio.
If you are selling something like a new car, then it would be wise to include all the information about features and benefits of your car so that people know what they are getting into before buying it.
The goal of this message is to convince the audience that the product or service is needed. The goal is to make the customer feel like they need your product and they should purchase it.
The most important consideration when making salesmessage is deciding what type of audience they are intended for.
For example, a generic business book applies to many audiences and cannot be targeted at any particular corporate brand.
On the other hand, if you want to write your message as an e-book specifically targeted towards Harvard Business School students reading their finals (and thus naturally extremely focused), then this needs more customization than just simply writing it in a basic format that can be applied to many types of audiences.
I am very excited to announce that I have created a brand new product. This is a digital download of the most recent and popular podcast episodes, which includes everything from my show and more.
This will help you grow your business, build relationships with your customers, and increase revenue. So grab your copy today by clicking on the green button below!"
Whom does this Message address?
The intended recipients of the salesmessage are people who have an interest in the product and would like to know more about it.
There are many different types of messages that can be sent out depending on the type of business you are running.
Types
There are two types of messages on the basic level: a strong message and a soft message.
A strong message is one that has a clear benefit, solves the customer's problem, offers a solution to their needs, and is delivered with confidence.
A soft message is one that doesn't have all of these elements but still provides value for the customer.
Offer-based - In this type of message, the customer is told about a particular product or service and they are then offered the chance to purchase it.
Need-based - In this type of message, the customer is presented with an idea that they need or want and they are then offered the chance to purchase it.
Problem-based - This type of message presents an issue or concern that the customer has and gives them information on how to solve it, offering a solution in return for their business/money.
Feature-based - In this type of message, the customer is presented with an option or decision that they need to make.
Demonstrated - Based sales are usually sent out during events so as to give members something new and exciting which can then help boost their motivations for attending further training sessions offered by a company as a result of receiving such messages.
Problem aware – Similarly in this manner, these customers receive notice of products and services they have purchased before but then after noticing that their expectations weren't met by the company, they are brought to their attention.
Service-based – These customers receive notice of a service or product which is being offered for free at some point during time in order to encourage them as well as advertise this service/product offering.
Marketing-base - Similar to the Product Demonstration Method, these techniques are used to appeal to other customers who may not necessarily be interested in solely purchasing the product yet but rather like what is being showcased at this time.
Signage-based – In addition, these companies use a variety of signs and locations aimed at making it more attractive for potential new customers/opportunities from passing by shops or even across roads. In marketing, a prospect is: "A customer who has shown some possibility of being persuaded to buy something."
Commitment-based – These are customers who have decided to purchase a product for instance and the company always manages to find about it with prospects that typically rely on the idea of having this in return "I will buy you now."
Mission - Based messages should be based on principles, ideals or even benefits gained either by membership or being able".. To all those reading this I've just sent out my first ever loyalty scheme message.
Product - Based messages are for instances in which the company has at least one product and not a service, it is therefore also important to note that this can be narrowed down further into these.
Product demonstration – These customers receive notice of products through various experiences including but not limited to having purchased those particular items or even received them as gifts recently (who ever made sure they remembered on the day). Such benefits included not just price but also quality, a product that will provide their customers with the best service and an atmosphere of hospitality.
Commitment-reward – Customers who choose to purchase this item upon being asked may receive at least 5 withdrawals from said company redeemable towards buying any future products without needing to have these purchased through the saving schemes displayed (or perhaps having increased save levels). Likewise, many people also agree or decide on giving up points in exchange for products.
Product complementation – At times a company will only have one set of products or service with it and as such customers may prefer to buy either the other product or join both together at points in time where there are synergistic benefit upon being joined (such that buying just level 2 vouchers on one day can gain you 10% off another item).
Mission-complementation - Complementing this is from those customers who have otherwise joined services such as conversion companies and those customers who are members of the organisation in its entirety.
Product extension – For example, a loyalty scheme that is based on computers or food only campaign (such as Tesco) would be fitting for this category since these companies already make it clear what they purchase and how to do so on their own websites but will then encourage others to do the same by having all come under one mastermind brand name.
Hybrid – This category is a kind of 'middle road' between the first two categories and entails working with other companies to create products that will then go on to become complementary or entwined within their own brands (such as those who sell fashion clothing items in Essentials range alongside Marks & Spencer whilst maintaining an independent strategy from them).
Benefits
To get a sale, the customer needs to be convinced that he or she will benefit from buying your product or service and it is worth their time and money.
In order to make this happen, you need to create an effective message that shows them how they can benefit from what you have to offer.
Your message should also include your own credibility in the market so they know that you are an expert on what you do and know what you're talking about.
You want to build trust with your customers by communicating that whatever benefits they are going to receive from using your product will outweigh any risks involved with buying it from you versus other competitors in the marketplace.
The best way for you to do this is by providing as much information as possible about why people should buy from you over others so they have all the reasons necessary before making a decision on whether or not they would like to purchase something from your company.
Your sales strategy should also involve giving all your customers a chance to opt out, as they have the option of ignoring what you say and this way it gives them more control over their purchase decision.
Once your customer has made up his or her mind on whether he is interested in buying from you or not, then it's important for him to be able to connect with other people that might want the same service too so he can avoid wasting his time on something that won't be beneficial to him.
You want your customers to feel as though they could trust you, and so the delivery format of how this information is disclosed will depend on their prior experience with similar sales pitches in the past (i.e., if people have always been scams or a psycho). To help convince them that everything about what you are saying is true then it's important for you to establish trust by expressing your story in a way that will drive them to believe you and create an opportunity for this relationship between the two of you. For example, some sales representatives have been known to try and reach out through phone calls so people can know who they are but in terms of emailing or instant messenger contact first because it allows customers to get acquainted with their personality (stereotypical features), instead of just focusing on mostly talking about business.
Conclusion
You have to know your target audience. This is the most important thing for this message. We hope that our blog post has helped you understand types of messages and build your own personal brand. If you have any questions or need help, please let us know!
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Vartika Sharma
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