It's an opportunity for businesses to cut through the noise and be heard by their customers. But what does this mean for your business? How can you create a successful sales video? Before you start shooting, it helps to know how to frame your story. To help, we've compiled some tips below on how to do just that!
Video sales are the future of sales. As sales leaders, it is your job to train your sellers on how to use video sales tools effectively.
We all know that people are more likely to buy from someone they know and trust, which is why personalized video sales messaging can be so powerful for making sales.
In this blog post you will discover the steps to make a successful sales video in order increase conversions and maximize revenue!
The first step in making a successful video is to create a personalized message. This means that you need to take the time to get to know your customer and understand their needs.
Once you have a clear understanding of what they are looking for, you can personalize your sales pitch to match.
Another important part of creating a successful sales video is to be yourself. People are drawn in by authenticity, so let your personality shine through!
Don't try too hard with videos - instead of trying to cram as much information about your product or service into the sales video, focus on being relatable and friendly first.
The third step is all about creating a story that ties back to your customer.
Your video should not be all about you and your product - it should be focused on the customer and how they will benefit from using your product or service. This is where storytelling comes in handy!
Once you have created a personalized, authentic, and story-driven video, it's time to film! Make sure that you choose a quiet place where you can film without any background noise.
If you're using your mobile phone to record the video, make sure that it is steady and has good lighting, as this will improve how it looks on screen!
Once you've filmed your sales pitch, edit it so that only the necessary parts are shown. Remove every part of the video that doesn't help to make your point, and cut it down so that only the most important parts remain.Consider incorporating text to speech voices in your edited video. This feature can provide a professional and engaging narration to convey your message effectively. Selecting the right voice can enhance the overall impact of your sales pitch, ensuring a clear and compelling delivery that resonates with your audience.
Another way you can improve how a video looks is by choosing high-quality background music that will match what you're saying in the sales pitch.
If people hear conflicting sounds or voices while watching your videos, it will be distracting and may cause them to lose focus.
When you have a video that is personalized, authentic, story-driven, filmed in a quiet place with good lighting and edited using a video editor down so only the best parts remain - go ahead!
Now it's time to share your videos on social media channels like Facebook or Twitter. Remember to keep your sales message consistent across all platforms - this will help to build trust and brand recognition with your customers.
Using sales videos in sales is a great way to increase conversions, but you also need to make sure that they are distributed effectively so people can find them!
The best place for salespeople to promote their videos is on social media, as this is where most people are already spending their time.
Make sure to keep track of how well your videos are performing, and make changes to them as needed. Remember that video sales pitches are a great way for salespeople to start conversations with potential customers, so don't be afraid to experiment! Once you've filmed your sales pitch, edit it using a video editor online so that only the necessary parts are shown. Remove every part of the video that doesn't help to make your point, and cut it down so that only the most important parts remain.
The future of selling lies in sales videos! Using video in sales is a great way to make connections with potential customers and increase conversions.
Salespeople need to take the time now to learn how to use personalized video messaging, because this will become an integral part of their toolkit over the next few years.
While video was once considered a "nice-to-have," it is swiftly becoming a "must-have" for sales teams trying to increase their funnel and close more deals.
We've discovered four significant video trends that you can leverage to modernise your sales strategy at Drift. Continue reading to get the full scoop. Are you in a hurry?
Make sure your webcam is turned on. An examination of over 100,000 sales meetings indicated a link between the length of time spent conversing face-to-face through video and the number of agreements signed.
Make customised videos for leads. Are you unable to participate in a live chat? The next best thing is to send customised movies. (It's a strategy that helped one sales team close 75% of their deals.)
On LinkedIn, use video to interact with leads. LinkedIn's video environment is mostly unexplored source of B2B sales prospects, with only 51% of marketing and sales teams taking advantage of it.
Video should be used in your sales communications. Only 6% of high-performing cold emails featured video, according to a recent study. We see untapped potential once again, especially considering that emails with video have been found to raise click-through rates by 4x.
1) Make sure your webcam is turned on.
Gong.io recently examined the audio and video of over 100,000 sales meetings in order to determine the impact of having a camera on completing transactions.
When Gong.io compared meetings that resulted in successful, closed/won deals to meetings that ended in unsuccessful, closed/lost deals, they discovered something remarkable: webcams were used 41 percent more frequently throughout the sales cycle for the closed/won deals.
The inference is that keeping your webcam on for longer periods of time and spending more time conversing via video conferencing will boost your chances of making a deal.
However, it turns out that the research provides much more specific guidance.
Top sales agents, according to Chris Orlob of Gong.io, do more than just keep their webcams on; they spend more time exhibiting their actual faces rather than a presentation or product demo.
2) Make customised videos for leads.
Sales professionals aren't always available to connect with all of their leads through live video at any given time, which is understandable.
But that doesn't mean you can't put your face out there and make yourself known as a salesperson by sending short, tailored videos to the leads you're most interested in speaking with. This approach is particularly effective when engaging with potential clients in the OTT platform industry, where personalized outreach can make a significant impact.
Even if your leads are in a different hemisphere, you can establish a human and personal connection with them and address issues and challenges that are unique to them.
The buying process can appear unduly automated and impersonal when using the typical method to sales, which requires individuals to fill out forms and wait.
You're signalling to potential clients that you're a living, breathing person who can help them through the buying process by producing and sharing bespoke films.
You're also communicating to them that your sales team takes a modern, conversational approach to selling, with a strong emphasis on authenticity and one-on-one interaction.
3) On LinkedIn, use video to interact with leads.
For years, the most popular platforms for posting sales and marketing videos have been YouTube and Facebook.
And the storey stays the same now when you look at the numbers: YouTube and Facebook are the most popular video platforms, with 87 percent of firms using the former and 84 percent using the latter.
In the meantime, a distinct second tier includes Instagram (51%), LinkedIn (51%), and Twitter (45%). However, among the "second-tier" video platforms, LinkedIn stands out as a big possibility for sales teams, particularly those in B2B sales.
LinkedIn is the ideal place to share videos that speak to potential consumers because of its specialised, business-focused character.
Indeed, according to a LinkedIn internal study, finding a "quality environment" in which to run video campaigns is a top difficulty for 46% of B2B advertisers.
LinkedIn has made it obvious that it is completely embracing the video megatrend by introducing new capabilities in recent years, such as video for Company Pages and video for Sponsored Content.
We've seen firsthand the effect of posting videos to LinkedIn at Drift. Just ask our VP of Marketing, Dave Gerhardt, who has consistently had 100,000+ views on the LinkedIn videos he posts for months.
Furthermore, every single one of those views occurs inside the first week of his posting. Dave (who admits he's no video specialist) shot a bunch of these videos on his iPhone and didn't spend a dime on promotion. His most effective "trick" for achieving results?
4) Send out sales emails with videos attached.
Only 13% of the most successful cold sales emails featured multimedia of any type, and only 6% included video, according to a recent study that looked at 290 of the most successful cold sales emails.
Clearly, the use of video in sales emails is still in its infancy. However, given that emails with video have been shown to have 4x greater click-through rates, there's a lot of room for you to get a competitive advantage by using it.
And, although making customised videos (as we discussed previously) and putting them in emails is appropriate for leads at the bottom of your sales funnel, what about the prospects at the top?
Including a video in your email signature has become a popular habit.
It's where you, as a representative, can introduce yourself and/or offer a quick tour of your company's goods.
Furthermore, you can utilise these films to ask questions and engage new (as well as existing) clients in a way that text alone cannot.
You can help make the buying experience feel more human by allowing consumers to see, hear, and experience your personality up front – even in a chilly email.
1. The assurance
Begin by considering the possibility (the promise). "Would you like X?" "Do you fantasise about X?"
2. Discuss the issues that your audience is facing.
Discuss the issues that are preventing you from completing step one (the promise). What obstacles do people have in their daily lives that prohibit them from experiencing the life you do?
Discuss their issues, problems, and challenges in detail. "Do you fantasise about X?" "However, do you feel like X?" (This is why they believe they can't). "Do you fantasise about X?" But where is that X?" (the difficulty they have when attempting to do so)
3. Share your knowledge
Tell your audience about yourself and your experiences. "I understand since I've been there."
There are three sections in total. A. Describe your struggle to your audience. B. Inform your audience about your quest for a solution to your problem (A).
Tell them how you came up with a solution on your own. What was the breakthrough that resulted in the C? (the success). C. Discuss your achievement and how it has impacted your life.
These three stages must be completed in the correct order. Draw a clear line from point A to point C. Struggle>search>success is the order of things. If your target audience doesn't witness the difficulty, they won't trust the success. Make it a point to discuss the struggle.
4. Disseminate the concept of the solution/system/answer
Tell them about "this one method to follow," "this set of procedures to follow," or "If you had this mindset, you'd have the same success as me."
5. Discuss the advantages.
Tell your audience about the advantages they would have in life if they "had what you have" or "knew what you know." Tell them how their lives and the lives of their families will change.
Then, describe the characteristics. The features could include instant access to video training or a workbook, allowing them to complete X. (less debt, more passive income, a healthier lifestyle).
6. A comparison of prices
Never, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever First and foremost, inform them of the value. Make the price less important than the value.
7. The further benefit
We'll throw in X if you buy (this system/eBook/these steps). Make the bonuses at least as good as the main product.
8. Customer testimonials
Now include anecdotes from folks who are enjoying and loving what you're offering. If you're just getting started and don't yet have any testimonials because no one knows who you are, seek the help of a relative, friend, or neighbour to write them for you.
That is how you begin. Even the most successful influencers began their careers in this manner. All you have to do now is get started.
9. Invitation to action
Add a button that prompts the user to take action. "Because there are only ten (eBooks, Guides, and training videos) left for sale, click the button below." "Click the button below right now; this offer is only valid for the next 20 hours."
"I'm not going to inform you about this product again," or something like.
10. The unexpected
Add another bonus and more testimonial videos to the mix. "Oh, I almost forgot to mention that this offer includes a free eBook to assist you in doing X."
11. The assurance
This is significant because research suggests that if you offer a guarantee, more people will buy it. 'How willing am I to give anything away for free?' ask yourself. 'How confident am I in my product?'
