When it comes to making a sale, there is no one-size-fits-all approach. People are different and what might work for one person may not work for someone else. This can make sales testing an absolute nightmare when you're trying to figure out how to improve your conversion rates. In this blog post we will discuss how can sales test help you increase conversions.
Sales test is a tool used by employers to measure an applicant's ability to sell and their potential for success in a sales position. The test may include questions about the applicant's knowledge of products and services, selling strategies, communication skills, and customer service skills.
The results of a sales assessment test can help employers determine which applicants are best suited for a sales position and identify areas where an applicant may need additional training or development. The test can also be used to identify applicants who are not suited for a career in sales.
Employers typically use a variety of methods to assess an applicant's ability to sell, including interviews, reference checks, and job simulations. However, the sales assessment test is often considered the most reliable tool for measuring an applicant's ability to sell.
The results of the test can be compared against other applicants, creating a more even playing field among candidates with similar qualifications.
Employers choose to use sales assessment tests because they are simple and affordable to administer, score, and interpret.
They offer employers a quick and efficient way to determine which applicants may be most successful in a sales position and which applicants need additional training or development before entering the workforce.
A sales assessment test also has the added benefit of providing objective feedback that can help improve selling skills across an entire organization.
Studies and theories on human behavior and psychology suggest that our personal characteristics, whether we're aware of them or not, influence how we approach work, relationships and just about everything else in life. It stands to reason then that they would also affect the way we sell.
Some people are more laid back than others; some tend to take control of a situation while others prefer to follow; some see themselves as creative types while others define themselves as analytical thinkers.
These traits don't necessarily make someone better or worse at sales – it all depends on the situation – but knowing more about what makes you tick can only help when it comes time to hit the phones and close some deals.
Studies suggest that you can be categorized by one of four personality types, i.e extrovert, introvert, analytical and creative personality. These are defined by the degree to which you exhibit extroverted or introverted tendencies.
You can access your personality with various sales tests available online, Once you know what category best describes your personal characteristics, check out this list to know more about your personality type.
1) Extrovert- You'd rather talk than listen. Your outgoing, sociable nature could make it easy for people to warm up to you when they meet face-to-face or pick up the phone.
More likely than not, this also means lots of talking on your part during sales calls – but don't forget to listen as well.
2) Introvert- You'd rather listen than talk. An introverted personality might make you a great listener, allowing you to build rapport and trust with prospects.
As such, it could be easy for them to open up to you – but make sure not to forget about asking questions and pushing for the close!
3) Analytical- You're organized and like structure. Your eye for detail means you're unlikely to overlook important details or steps during a sales process.
You may even take pleasure in finding opportunities that others might miss – like making follow-up calls at the right time. Analytical personality
4) Creative personality- You think out of the box Creativity is part of your personality makeup, which could help you approach sales from fresh perspectives – especially when it comes to identifying new opportunities or finding ways to improve processes.
5) Cautious personality- Your preference for structure means you may not be the type to take big risks, at least until you've analyzed all your options thoroughly.
But if you know what you want and have a great strategy in place, don't be afraid to go ahead and pull the trigger!
6) Results-oriented personality- You're results-oriented While this might help push you towards sales success, it can also make it easy for pride to get in the way of making tough decisions that could benefit everyone involved – like taking an honest look at why certain deals aren't working out.
7) People Person- You like people. People are drawn to others who know how (and when) to lighten the mood and put them at ease.
Being the first to crack a joke or poke fun at yourself can go a long way during some sales interactions, so don't be afraid to show your silly side every once in a while.
8) Control Freak- You like having control There's no shame in wanting (or needing) to maintain as much control as possible of things that are important to you – like your time, your efforts and even how you're viewed by others. Know when it's worth fighting for control and when it isn't.
9) Inquiry oriented- You ask lots of questions. Asking prospects open-ended questions is one of the best ways to get inside their heads and discover what they like (and don't like) about your product or service. Take advantage whenever you can! Inquiry-oriented personality
Nothing is better for sales success than to know how you are performing. But because of the unique nature of sales, there are no standardized measures that can be used by all companies or independent sales professionals to assess performance.
To make up for this lack of assessment, many companies and independent business owners have turned to a very old form of measurement: the test.
An online sales assessment test is not only one of the most powerful ways to identify your strengths and weaknesses in dealing with others effectively; they help hard-working men and women understand what type of training would work best for them in order to improve their skills in all areas related to working effectively with people.
The following points describe just some of the benefits that such tests provide:
1. They can help you focus on areas that may require improvement.
2. They can help improve your communication skills with others—a critical success factor in sales.
3. Online tests often provide feedback on where you rank against others in your field, which gives you a good starting point for measuring your progress.
4. Sales assessment tests can also boost your confidence by identifying and confirming your strengths in this profession.
5. Tests like these can be tailored to meet the specific needs of your business or profession, so they are an extremely valuable tool for improving performance in any area related to sales.
When it comes to making money, no one wants to leave anything to chance. By taking an online sales assessment test, you can get the professional help you need to identify your areas of strength and weakness, allowing you to focus on the things that will boost your sales the most.
Sales assessment tests can be a great way to help identify the best candidates for sales positions. By administering these tests, you can get a better sense of a candidate's skills and abilities in this area.
There are a variety of different types of sales assessment tests that you can use. Some of the most common include:
1. Sales aptitude test - This type of test measures a candidate's ability to understand and process information quickly. It also assesses their ability to think on their feet and come up with creative solutions.
2. Behavioral assessment - This type of test looks at a candidate's past behavior in order to predict how they will behave in future situations.
3. Motivation assessment - This type of test measures a candidate's motivation to sell and how hard they are willing to work.
4. Personality assessment - This type of test identifies a number of different personality traits such as whether or not they enjoy working independently, their leadership skills, and their ability to follow the rules.
5. Sales simulation tests - These tests give candidates a chance to show you how well they would perform in real life situations by simulating them with an activity that more closely resembles what they would do on the job.
The advantage of this type of test is that it helps identify which candidates will be able to handle the challenges of the job while saving time for both yourself and the candidate since it can be done during the session. Examples include role playing activities, in-tray exercises, and selling to a client.
Now that you know a little more about what to expect on your sales assessment test, here are 7 tips that can help you ace it:
1) Be Honest —As we mentioned above—with yourself and with the hiring manager. If selling makes you feel anxious or uncomfortable, don't pretend that it comes naturally to you. Employers want to hire confident people who aren't afraid of hard work.
2) Study up —Most sales assessment tests include a variety of questions about knowledge of products and services, selling strategies, communication skills, and customer service skills.
Study the principles behind effective selling techniques to know what tactics an employer would find most valuable in their workforce.
3) Focus on your strengths —Employers will be looking for ways in which you excel at selling—whether that is having a knack for building rapport with customers or being able to close a deal. Highlight your strengths on your resume and in job interviews.
4) Be prepared for behavioral questions —Many sales assessment tests also include questions about how you have handled specific situations in the past.
Be prepared to answer questions such as "tell me about a time when you had to overcome an obstacle in order to sell a product or service" or "describe a situation where you had to deal with a difficult customer."
5) Practice, practice, practice! —Most assessment tests allow you to take a practice test before taking the real thing.
Take advantage of this opportunity and simulate the testing environment as closely as possible. Time yourself and try to complete the test in the allotted amount of time.
6) Stay calm and confident —Above all, stay calm and confident on assessment day. Remember that it is just a test and that you have prepared as best as you can for it. Focus on what you have going for you rather than being concerned about the outcome of the test.
If you are still unsure about how to prepare for your sales assessment test, ask questions! Contact hiring managers or other people who were in charge of administering the tests to get their advice on how they recommend preparing.
The more prepared you are for your sales assessment test, the better chance you will have at acing the real thing when it is time to take it.
Below are some sample questions that may be found on a sales assessment test. Note that the questions will vary depending on the type of test you take.
1). You are meeting with a potential client and they ask about your company's return policy. What is the best response?
A) We have a no-return policy.
B) We have a 15-day return policy.
C) We have a 30-day return policy.
2). You are trying to close a sale with a potential client and they mention that they are not sure if they can afford it. What is the best response?
A) You could always make payments over time.
B) Let me see if I can give you a discount.
C) It sounds like this might not be the right time for you to buy.
3) You are at a trade show and you meet a potential client. They ask for your business card, but you don't have any with you. What is the best response?
A) I'm really sorry, I'll send you my card tomorrow.
B) Here's my contact information, feel free to reach out if anything comes up.
C) Let me grab a card for you! How does that sound?
4) You are working on closing a sale and your manager walks by. He gives you an approving nod before continuing on his way. How would this make you feel?
A) Confident in what I am saying because he approved of it!
B) Unsure of how to proceed because his approval wasn't more direct.
C) Slightly uncomfortable because our conversation was made public knowledge.
While there are no set standards for preparing to take a sales assessment test, employers generally look for candidates who have some experience with selling.
If you know of an upcoming employment opportunity that will require taking a sales assessment test, try to gain some previous experience before taking the test. Sell something on eBay or hold a garage sale.
Sell your old toys on Craigslist or help neighbors or friends price their property at an open house. Try working as an intern at a company that sells products. Get started early so that you can establish yourself as someone who has experience in sales.
The most important thing you can do to prepare for a sales assessment test is to be honest with yourself. Are you good at selling? Do you have a natural knack for it? Or do you find the process of selling to be challenging and uncomfortable?
If selling makes you feel anxious, don't try to pretend that you love it. Focus on the areas where you excel and highlight those on your resume and in your job interviews.
Employers want to hire people who are confident in their abilities and can sell themselves as the best candidate for the job. Honesty is always the best policy when preparing for any type of assessment test.
