When it comes to marketing email writing, there are a number of common challenges to be mindful of. One particular issue that businesses come across is coming up with the right tone for their sales approach. In this article you will find six different email templates that have been tested and proven effective in increasing open rates and click-through rates on your emails.
What is the importance of sales prospecting emails?
When it comes to prospecting emails, there are a few things to keep in mind. First and foremost, the email must be relevant to the individual receiving it. What’s more, your pitch should be well-crafted and engaging, so that the recipient feels like they need to read on. Ultimately, sales prospecting emails are crucial for creating a relationship with your business clients, which is why good ones tend to send a positive vibe. Here’s an idea: Start off your sales prospecting email with something like this..
Example 1 - "Hey [person’s name], I wanted to make a connection so that we can grow our business. Here are some products for you to review and what about a free trial? Free trial available now! Just enter the promo code QZMYR at checkout."
Next step: You start making the sale. "Here’s my card in exchange for your information; please contact me if you'd like more info or anything."
The Best Sales Emails Are Directed Straight To Your Clients' Inbox In order to make it easy for you, we’ve partnered with a powerful email builder that helps you craft messages on the fly. And we prepare all your multimedia content by uploading them to our high-quality website providerio.com You’re welcome. If Wrike is gong to be one of your most management alternatives, make sure you don’t start off sales prospecting emails this way:
"Dear sir, It could take us 6 months to hire 10 new personnel; so in the case of an RFP, it might not be feasible in favour of remote working." Next thing they’re going to know that they are good and affordable products suitable for their business domain.
Sales Prospecting Email: The Three Key Elements
1. Subject Line: Prospecting emailSubject lines set the tone for your message and can make a big difference in whether or not someone opens it.
2. Body: The body of your email should be tailored to the individual you’re reaching out to. Make sure to provide information that is valuable to them and highlight any relevant discounts or specials you have going on.
3. Action Item: At the end of your email, include an action item that will encourage your prospect to take some kind of action, like signing up for your mailing list or visiting your website.
Tips for Creating a Good Sales Prospect
Creating a good sales prospect starts with creating an email that is well-written, formatted correctly and targeted to the individual you are trying to reach. By following these tips, you can create an email that will capture the reader’s attention and help you build a relationship with them.
Seven sales prospecting email templates tips you need to learn right now:
Sales prospecting email templates Tip#1:-Always begin your email with a salutation, since even the most important of messages go unnoticed without this polite introduction:Hi Dimitri.Thank you so much for learning what we do and hiring us to help you integrate Insight SoftwareOne in 2011. I am sure that, like all knowledge-based businesses,you will find working together.
Sales prospecting email templates Tip#2:-When writing an email prospecting, it is important to keep in mind the goal of the email. Do not send a message that is only there to drive web traffic to your site. Instead, craft your email as if you are writing to a close friend or colleague. Start by introducing yourself, providing context for why you are reaching out, and outlining what you are looking for.
Sales prospecting email templates Tip#3:-Be clear about what you want from the prospect and be polite when asking for something. After establishing a connection with the prospect, be sure to present your product or service in a way that makes them want to learn more. Finally, end your email with a call-to-action that lets the prospect know how they can get involved or subscribe to your mailing list.
Sales prospecting email templates Tip#4:- Most sales professionals are strong salesmen because they know their #1 priority is to make the prospect wants their valuable product or service, and then helping them convert into a customer in the quickest and most effective way possible. Be aggressive with your sales leads – especially those who have shown interest in the subject line of your email, but have not yet given you permission. Begin to express more urgency than you would normally, be more persistent with your follow-up follow-up emails and following up after hours – this will force prospects into taking action sooner rather than later.
Sales prospecting email templates Tip#5:-Negative negative responses can certainly put a dent on your positive pitching strategy! You need to set out clear expectations at the beginning of any communication which you want to leverage your positive sales prospecting email templates – as soon as anyone starts making negative remarks, no matter how minor, you need to swiftly follow that up with a suitable response or clarification. Take into account if someone has made a promise or may not have any interest in the subject of your email – you could then follow up with plans for an introduction meeting or another more relevant sales pitch.
Sales prospecting email templates Tip#6:-All of us experience different things within the course of our lives and we would all be disappointed if people who genuinely intended to help us ended up being unhelpful instead. Either because they simply forgot to mention they didn't have time this week, or even if they thought I was too crazy wanting advice on a company that was capable of producing a "booby prize".Be careful in the words that you use to handle an email response. It should be polite, respectful and provide an opportunity for them to see everything positive they can communicate towards their employer or colleagues, rather than talk bad about something which may make the person on the other end shocked. You could decide to make your sales prospecting campaign a little more considerate by avoiding being too aggressive when contacting potential customers: always remember there is no need to follow up with every prospect just because they've been unable as yet reply.
Sales prospecting email templates Tip#7:-Creating a good sales prospect is essential for any business. And with so many email marketing platforms and templates available, it can be hard to know where to start. Here are some tips for creating a marketing email that will get opened:
1. Start with a purpose. The first step in writing a good sales prospect email is understanding your customer’s needs. Why are you contacting them? What do you hope to gain from the conversation? Once you know this, you can tailor your content to support that goal.
2. COMMUNICATION IS KEY. It’s no coincidence that the fastest way to lose customers is by sending out bad emails. Make sure your messages are clear, concise, and well-organized. Use action verbs and dynamic imagery to illustrate your points and keep your reader interested.
3.Personalize it. When you personalize an email, you By default, all emails sent by HubSpot Marketing send as “undeliverable because of spam filters” type of message, which can make it difficult for potential customers to connect with what you’re selling (in fact a recent study found that 93 percent of consumers never open unsolicited email messages. For example, when you’re emailing an influencer (like registered dietitian and nutritionist Heather Mangieri or social media expert Michelle Aamodt), it’s a good idea to send the message through his or her personal email address. This gives the influencer control over what he/she can share, which can help ensure the message is handled properly and doesn’t get caught in someone else’s spam filter. Keep in mind that some people may choose not to include their real name/address on their business email address, so it’s also important to make sure we have a dedicated list for message delivery.
4.Schedule it either automated schedule on Marketing Cloud or via email. This sender/recipient combo creates a schedule and reminder for that day to communicate the message via email. Auto scheduling delivers that message in your Marketing Cloud, email program or any other specified app with boring consistency. Every month, quarterly and year—you pick the frequency that works for you.
Creating an Attractive Email Copy With Product Images
Your email can make a big difference when it comes to getting potential customers to open it. And, as with all your marketing efforts, you’ll be able to stand out more if you use attractive visuals to accompany your words.
Instead of just writing about your product, take the time to illustrate it. Images of what the product can do or how it can help people can work extremely well in email marketing. They show off your product’s features and intrigue people on a deeper level than just text alone.
When creating your images, keep in mind that they should be professional looking but also relatable. People want to see themselves in what you’re selling and want to be reassured that the product is actually something they’d want.
Finally, don’t forget to include a call-to-action at the bottom of your email so that people know exactly how they can get started using your product. This will help increase the likelihood that someone will click through and open your message.
If you want your email to be opened, you need to create an attractive email copy. In this article, we’ll show you how to do that by using product images.
When you write your email, make sure to:
-Display images that are high resolution and full-screen (unless the recipient has a small screen).
-Use strong graphics and color that are eye-catching.
-Include clear callouts that lead readers directly to the relevant section of your content.
Here’s an example of an attractive email copy:
Hello [name],
It’s summertime, which means it’s time to stock up on sunscreen and swimwear! But what if you don’t have time to go shopping? No problem! We have everything you need right here at our store.
Take a look at our latest arrivals:
We have hats, sunglasses, and T-shirts in all kinds of colors and styles. You’ll never be too hot or too cool this season!
Thank you for choosing our store.
Sincerely,
[Your name]
Cultivating a Compelling Call to Action
Your email must have a call to action, or a specific request of the recipient. What is your angle? Why should the recipient take action? Make it clear and concise. Remember, your goal is to grab the reader’s attention and get them to read further.
Include a link to a landing page if you have one (this will increase conversion rates).
Provide enough information for a quick decision. Only ask for what you need to obtain the result you're looking for - don't oversell.
Be personal and human. It's easy to be cynical, but show some empathy and make it clear you're relating to the person on the other end of the email.
How to Write Copies That Always Have a Click Button
There's no mistaking the power of a clickable email. Your subscribers will be more likely to open and read your message if it's one that's easy to navigate. Follow these tips for writing copy that always garners results:
1. Keep it simple. A big part of successful email marketing is being able to Hit Your Target Audience Fast, so keep your copy Concise and to the Point. For example, say less than three things in the first sentence of your email and avoid long paragraphs.
2. Use strong visuals. In order to grab attention and encourage subscribers to click through, use powerful visual elements like graphs and charts. Break up your text with headings and subheadings, too, so readers can get a comprehensive outline of what you're saying before they decide whether or not to open the email.
3. Use CTA buttons wisely. While it’s important to write compelling copy that will get opened, it’s even more important to have effective CTA buttons that take subscribers straight from your message to the action you want them to take (like filling out a form or downloading an attachment). Make sure all of your CTA buttons are eye-catching, leg ible and readable for maximum effect.
4. Block clutter with a sidebar. The viewable space on most email newsletters can be extremely small, forcing you to cram a lot of letters and pictures into every square inch. Consider keeping your header or footer unfilled and using the vertical space in your text messages to display important contact details, download supplies and forms or testimonials that enable readers to sign up right away so they can start getting sales right away (or improve their sales).
5. Don't bury fonts in text. Even when your subject lines are perfect and you've included compelling copy, some subscribers may still not open your emails if it’s buried 10 lines down in an image or its own paragraph that's 20 words long.
CONCLUSION
Writing a marketing email that will get opened is no easy task. There are a few things you can do to make sure your email stands out from the rest and ends up being read. First, ensure that your content is interesting and informative. Try to include images and statistics that will prove your point. Additionally, make sure to personalize your email by including a bit of yourself in the text. This will make it seem as though you're speaking directly to the reader and create a stronger connection between you and your target audience.