The world of business is competitive. If you want to succeed in the long run, then you need to be able to sell yourself and your product or service with confidence. That's where sales oriented people come in. They are confident, outgoing, and personable - all traits that will help them close deals with ease! But what does it take to become a sales-oriented company?
Sales oriented companies are rare. They have the ability to turn any situation into an opportunity to sell, and they know how to close deals without being pushy.
Becoming a sales oriented company takes time and effort, but it can be done! In this blog post we will share 10 steps that will help you become more sales-oriented.
The sales-oriented company is one that focuses on the sales department, salespeople and their skills. A market-oriented company however, focuses on customer satisfaction.
The distinction between these two types of companies can be seen very clearly through an analysis of three companies: Ellie's Auto Stop, B&D's Lifestyle Oasis, and Sam's In-and-Out.
The first example company is Ellie's Auto Stop. This service station has used the same business model for over 50 years now, putting its focus solely on selling as many different types of oil changes as possible to customers rather than high quality workmanship or competitive prices .
As a result, this "fast food" approach has allowed them to grow rapidly but at the expense of customer satisfaction.
The second company, B&D's Lifestyle Oasis, is a prime example of a market-oriented company. This organization realizes that in order to be successful, they need to not just focus on selling products, but on building relationships and providing a high level of customer service as well .
This has resulted in them becoming known in their industry as one of the top places to shop. Finally, there is Sam's In-and-Out. This business is focused on providing quick and easy food for their customers without sacrificing quality or service.
They achieve this through a combination of factors: employing knowledgeable staff, offering a wide variety of items and keeping prices low.
A company can be sales-oriented without being customer-oriented. This can be seen through the focus of Ellie's Auto Stop on increasing sales by providing as many oil changes as possible, instead of catering to the customer.
On the other hand, a company can be market-oriented without being focused on sales.
An example of this is B&D's Lifestyle Oasis' recognition that in order to sell their products, they have to provide high levels of service and build relationships with customers. In conclusion, companies are either one or the other: Sales-Oriented or Market-Oriented.
Based on all three examples given above, it is clear that a company is more likely to achieve success when it is market-oriented rather than when it is sales-oriented. This is because when a company is focused on sales, it often sacrifices customer satisfaction in order to make more money.
Conversely, when a company focuses on the customer, it is more likely to provide high quality products and services, which leads to customer loyalty and referrals. As a result, market-oriented companies are typically more successful than their sales-oriented counterparts.
Some well-known examples of sales-oriented companies include Ellie's Auto Stop, KFC, and McDonald's. These businesses have built their empires by focusing on increasing sales as much as possible.
On the other hand, examples of market-oriented companies include Amazon, Apple, and Costco. These organizations understand that in order for them to be successful, they need to provide high levels of customer service and satisfaction. This has resulted in them becoming industry leaders.
In conclusion, a company is either sales-oriented or market-oriented. A company that is sales-oriented focuses on the sales department, while a company that is market-oriented focuses on the customer.
A company that is market-oriented is more likely to be successful than a company that is sales-oriented. This is because when a company is focused on sales, it often sacrifices customer satisfaction in order to make more money.
Conversely, when a company focuses on the customer, it is more likely to provide high quality products and services, which leads to customer loyalty and referrals. As a result, market-oriented companies are typically more successful than their sales-oriented counterparts.
1. Believe in Yourself- If you don't believe in yourself, no one else will. You have to be confident and believe that you are capable of selling your product or service.
If you don't believe in yourself, potential clients will be able to sense it and they will not be interested in doing business with you.
2. Know Your Product or Service inside Out- You need to know everything there is to know about your product or service. You should know the features and benefits, and you should understand how it can help your clients solve their problems.
Being knowledgeable about your product shows potential clients that you are an expert in your field, and that reassures them that they are making the right decision by doing business with you.
3. Practice, Practice, Practice- In order to become a better salesperson, you need to practice. Sales is a skill that can be learned and improved over time.
The more you practice, the better you will become at selling your product or service. Start by practicing with your family and friends. Once you feel comfortable with your skills, start pitching to potential clients.
4. Be Persistent- Don't give up easily! Persistence is key when it comes to sales. If someone says no, don't take it personally – just move on to the next prospect.
Remember, not everyone is going to be interested in what you have to offer – that's OK. Keep pitching to potential clients until you find someone who is interested in what you have to offer.
5. Be Confident- When it comes time to pitch your product or service, be confident. Don't be afraid to sell yourself or your product.
Potential clients want to do business with someone who is confident and knows what they are talking about. If you seem unsure of yourself, it will reflect negatively on your product or service and the client will likely move on to the next option.
6. Create a Compelling Sales Pitch- In order to sell your product or service, you need a compelling sales pitch. This is your opportunity to show the client why they should do business with you.
Your sales pitch should be clear, concise, and to the point. It should highlight the features and benefits of your product or service, and it should explain how it can help the client solve their problems.
7. Be Professional- When you are pitching your product or service to a potential client, always act professional.
This means dressing appropriately for the occasion, being polite and respectful, and speaking clearly and intelligently. Potential clients will take you seriously if you present yourself in a professional manner.
8. Follow-up Promptly- If you don't follow-up with potential clients after pitching them your product or service, you're likely to lose out on the sale. Follow-up promptly – within 24 hours is ideal.
Thank the client for their time, and let them know that you will be in touch with more information. Follow-up emails should be brief and to the point, and they should reiterate the features and benefits of your product or service.
9. Stay Positive- No one wants to do business with a Negative Nancy. When you are selling your product or service, stay positive at all times.
Be upbeat and enthusiastic about what you have to offer, and never complain about competition or the economy. potential clients want to feel good about doing business with you, so make sure that your attitude is always positive.
10. Ask for the Sale!- This may seem like an obvious step, but many salespeople are afraid to ask for the sale. Once you have finished pitching your product or service, don't be shy about asking the client if they would like to buy it.
This can feel uncomfortable at first, but remember that by doing business with you, this person is giving you money! Don't make them hesitate once you've pitched your product – let them know what's involved in the purchase and how much it will cost before they get cold feet.
11. Review Your Performance Regularly- Regular review of performance helps improve future efforts. Reviewing past mistakes after a period has elapsed allows one time for sufficient reflection on their part so that lessons learned become more apparent to them at later times when similar situations are encountered.
12. Learn from Your Mistakes- No one is perfect, and you will make mistakes when selling your product or service. When this happens, learn from your mistakes and do better next time.
Analyze what went wrong and figure out how you can improve for the next pitch. Don't dwell on your mistakes – learn from them and move on.
13. Stay Up to Date with Changes in Your Industry- The world of business is always changing, and it's important to stay up to date with changes in your industry.
If you're not familiar with the latest trends and developments, you'll be at a disadvantage when pitching to potential clients. Keep yourself informed by reading industry news.
14. Work to Improve Your Product or Service- If you don't work constantly on improving your product, service, and industry knowledge, you won't be able to compete with other companies in the same field.
Keep yourself educated about current trends so that when the time comes to pitch your clients, you'll have what it takes to get them interested in what you have to offer. This is just one way how becoming a sales oriented person will help improve business success.
15. Set Goals and Measure Your Success- In order to track your progress, it's important to set goals and measure your success.
This will help you determine whether or not your sales techniques are working, and it will give you something to strive for. Make sure that your goals are realistic and achievable, and always be willing to adjust them as needed.
16. Get Training if Necessary- If you feel like you need more training in order to improve your selling skills, don't hesitate to get it. There are many different types of training available – from online courses to workshops offered by local businesses.
Take the time to find a program that works best for you, and make sure that you're ready to get started before you sign up.
17. Get Help if You Need It- If it feels like your sales efforts are really struggling, don't be afraid to ask for help from others in the workplace.
A mentor or an experienced colleague will likely have some great ideas about how you can improve what you're doing and become more effective at selling your product or service.
When someone asks "Do I need any help?" they might not want help but asking indicates that they would welcome assistance on their task with positive results being achieved by all parties involved in helping one another out when needed with suggestions of equal value given back as well..
They also have the option of saying no thanks but this is less often done than accepting help offered.
18. Stay Positive- No one wants to do business with someone who is negative and unenthusiastic about their product or service. When selling, stay positive and upbeat, and make sure that your attitude is contagious.
Potential clients will be more likely to buy from you if they feel good about doing business with you – and this might be the difference between getting a sale or having someone walk away.
19. Have Fun!- At the end of the day, business is about helping people and making sales because that's what your product or service will do for those who buy it. Don't take yourself too seriously when selling to potential clients – have fun instead!
Approach pitching as an enjoyable challenge, not just another part of your daily routine, and remember why you started doing this in the first place.
People like doing business with other people they like so don't be afraid to enjoy yourself while working towards success by becoming a personable individual always ready to sell appropriately.. If we stop enjoying ourselves we may lose interest along the way and stop caring about our work or we may get bored.
20. Ask for Feedback from Clients- Not sure if your sales techniques are working? Asking clients for feedback can be a great way to see what's going well and where you could use some improvement.
Remember that no one will know better than the client themselves how they felt about doing business with you, so make sure that asking them is part of your ongoing process.
Even after an extended period of time has passed since closing a sale, it might still be helpful to ask previous customers whether there were any problems during their experience with you as this will allow potential future clients to feel more confident in choosing you again while also highlighting areas which need attention before pitching is ready to be done.
