Sales intelligence tools are a key to increasing sales. They allow managers and salespeople to access information that will enable them to make better decisions about how they can increase their sales. In this blog post, we'll share 10 powerful tools you should know about if you want your company's sales team to be as productive as possible.
Successful salespeople know that sales intelligence is more than contact data. It also includes sales tools and software with powerful predictive algorithms to streamline sales.
Sales tools refer to a wide range of technologies that help salespeople find, monitor, and understand data that provides insights into prospects’ and existing clients’ daily business. In this article, we've listed 10 extra strong in this software category.
This intelligence software is designed for salespeople and sales teams to find, qualify and monitor new opportunities.
It integrates with Outlook and Gmail calendars, tracks activities on LinkedIn and provides email tracking as well as contact data enrichment directly within the platform.
The technology also analyzes your business contacts by their social interactions across platforms like Twitter or Facebook (what social platforms they tweet on, what content do they retweet etc.), and integrates with sales communication tools like Salesforce.com or Pardot to stay connected outside of email.
SalesScripter is a sales platform that uses AI technologies for predictive sales forecasting by analyzing your past sales performance data as well as new leads’ activity patterns to forecast sales potential.
It can also increase sales conversion rate by up to 20% and identify the most effective salespeople within a team from historical data, as well as help you draft personalized email communications based on your prospect’s interests.
In this sales intelligence tool, all prospects are automatically assigned a score using predictive analytics so that sales reps know right away which deals to prioritize.
The technology analyzes sales data (such as recent webinars, social presence or product downloads) and automatically generates insights into each prospect.
It also helps sales reps identify the most promising prospects for follow-ups with advanced analytics including lead scoring based on engagement levels, estimated revenue potential and whether they are likely to buy soon.
This sales software provides sales teams with a 360-degree view of their prospects, customers and global markets to make better decisions for revenue growth.
It integrates directly into Salesforce CRM to enhance the information about each account or contact, as well as tracks social media mentions from your network.
The technology also allows reps to see every interaction with a sales lead or customer in one place and determine if they are hot, warm or cold with predictive analytics.
This sales tool constantly scans the web for new sales leads by monitoring keywords relevant to your business as well as those of your competitors on social media channels like Facebook, YouTube and Twitter.
It also helps you generate personalized emails based on each contact’s interests and needs with sales messaging that is pulled from a library of email templates.
This sales tool provides sales reps with insights into their prospects based on social data, email open rates, website activity, mobile traffic sources etc., so they know exactly which types of marketing content are more likely to get them an appointment or close a sale.
This sales tool tracks sales leads’ activity on social media with advanced analytics including what type of content they are most likely to engage with, which influencers or connections can help you reach them etc.
The technology also analyzes sales data by the buyer's role in a company and provides insights into buying power and decision-making processes within sales accounts.
This sales platform provides sales reps with automated sales alerts when prospects are in the market for a specific product or service, based on their online activity and email content they’ve recently opened.
It also analyzes each sales lead’s behavior to determine which marketing campaigns and products might be most effective to pitch next.
It is a term that encompasses a variety of technologies that assist salespeople in locating, monitoring, and comprehending data on prospects' and existing clients' everyday operations.
It is a software enables salespeople to conduct targeted searches for businesses based on a collection of real-time data points such as firmographics, technographics, and buying signals.
In other words, this type of technology enables salespeople to quickly locate organisations that match their ideal customer profile.
Sales technology collects and interprets firm data from millions of data sources around the clock. The sales market is divided into two parts: corporate data and contact data.
Sales software, on the other hand, contains more than just vendors' phone numbers and emails.
Contextual information about these connections, such as purchasing history, existing contracts, business objectives, and digital footprints, is what intelligence is all about.
Ensure relevance at a large scale
In today's world, the average buying procedure involves roughly seven persons. To generate consensus among a bigger set of stakeholders, modern salesmen must be relevant at every touch point.
It's always difficult to deliver a tailored offer to each company you contact, close sales, nurture leads, and move leads up the sales funnel, no matter how talented you are at pitching.
This is especially true when dealing with businesses that don't have a clear use for your goods or whose purchasing timing is utterly off.
Vainu keeps salespeople relevant throughout the sales cycle by providing them with actionable company data when and where they need it.
Vainu uses technology to collect, read, and comprehend every company information that has ever been written, and to make it simply digestible for salespeople.
Adapt Adapt's product portfolio includes B2B contact and corporate data for a variety of industries.
Users gain access to millions of business contacts, allowing them to identify the proper connections to generate qualified leads and engage with prospects more quickly.
Clearbit is a consumer contact marketing data engine. The software allows users to gain a better understanding of their clients, discover potential prospects, and tailor every marketing and sales engagement.
With over 100 million persons and 200 million corporate profiles, it is one of the largest company databases.
D&B Hoovers' data and insights, delivered through the Dun & Bradstreet Data Cloud, enable users increase revenue, manage risk, and cut costs.
HG Insights specialises on website technology.
Marketers can use the solution to develop better projections and accurately target their ads at scale by using accurate technographic insights based on superior data science.
InsideView's goal is to establish itself as a cutting-edge company database that works flawlessly with Microsoft Dynamics CRM.
InsideView provides important news mentions and social media feeds of firms in addition to basic company and people data.
Leadfeeder is a sales solution that assists businesses in learning more about their anonymous website visitors in order to turn them into sales leads. Leadfeeder displays who visits your site, how they found you, and what they're looking for.
The majority of salespeople use LinkedIn, but just a small percentage of them use LinkedIn's paid premium service, Sales Navigator.
Sales Navigator makes it simple to create prospect lists based on the job titles and responsibilities of decision makers.
Users can also keep track of pertinent conversations, allowing salespeople to identify more meaningful methods to interact with both old and new connections.
Owler is a community-based platform for business information and insights. Owler gives real-time news, notifications, and insights to salespeople to help them complete more deals and remain on top of their competitors' activities.
The majority of ZoomInfo Powered by DiscoverOrg's data is gathered through interviewing and investigating organisations in a methodical manner a few times every year.
Organizational charts and information about new projects and initiatives are included in the tool. The solution is especially beneficial for B2B sales teams focusing on IT departments.
Sales strategies are useless without data. Data is what propels good marketing initiatives forward, and it's also what helps us hone our aims, to make a plain remark.
The more data we aggregate in the case of sales , the better. However, this information must be helpful – and correct – which is why it's critical to gather data from a variety of reliable and worthwhile sources.
Data is critical in decision-making, according to numerous research and evaluations. With genuinely useful data, we can gain a better understanding of what our customers and clients are looking for.
Sales can gather together a hyper-contextual data platform that is neither too wide nor too niche, rather than blanketing them in a stereotype or poorly studied demographic.
Furthermore, sales is excellent at assisting in the collection of data that is genuinely important. Focusing on the wrong facts or the improper parameters is a key flaw in relationship-building that leads to failure.
We can ensure that the data we source is very relevant with a sophisticated sales programme. It's worth investigating more.
The appropriate data can actually assist us in gaining a better understanding of our clients and how we might approach them.
While it's natural to believe that sales and marketing are inextricably linked, this isn't always the case.
In today's world, there is a greater drive to combine the two departments. However, when it comes to client service, marketing is far more hands-off than sales.
The most important conclusion from combining marketing and sales data is that it may assist both sides of the coin better understand customers.
After a lead is secured, marketing tends to be a little more behind-the-scenes than sales. Meanwhile, sales interacts with customers directly and aggressively.
Sales can actively build new scripts and action plans using marketing data. Rather than fumble through the same tried and true methods, sales will profit from thoroughly researched marketing data and insights.
This all adds up to a wealth of client knowledge. Of course, this is advantageous to all clients. As purchasers receive personalised marketing and approaches, the value of engagement rises.
That means marketing will eventually be able to continue to provide sales with well-researched opportunities. Customers have a better experience, and salespeople, naturally, make more sales.
You must first create an ideal client profile before you can begin qualifying leads. A fictional profile of a customer who is a good fit for your firm is called an ideal customer profile (ICP).
Understanding the defining parameters for lead certification necessitates the use of an ICP. Now that you've figured out what your ICP is, all you have to do is transform it into these data sets: individual, geographic, and firmographic.
This profile aids you in categorising your leads based on key features and behavioural patterns that you find appealing. The resulting data can be sent on to sales, who can use it to stay up to current on pertinent information and qualify leads.
Salespanel enables marketing to capture data and distribute it in real-time to the sales pipeline. Sales can then leverage data analytics to contact with leads that indicate intent and drive them through the pipeline in real time.
At the end of the day, sales is a comprehensive method to gathering contextual data from potential customers. We can get a better understanding of who we're pitching to by studying data.
For far too long, organisations have struggled to establish long-term relationships as a result of speculative assumptions. Is there even a market for that in today's world?
Most likely not. As a result, while analysing future sales chances, it's critical to include as much marketing knowledge as feasible.
Automating and maximising sales will assist you in accumulating a solid store of actionable data, resulting in more solid leads and more valuable recurring business.
