The sales dashboard is a very important part of any business. It has the power to make or break your goals depending on how you set it up and what you track. Here are some awesome examples of sales dashboards that will inspire you to get started.
A sales dashboard is a visual display of all of the most important metrics for your business. You can monitor the metrics on the dashboard in real-time, which allows you to make better decisions about your business strategy and operations, as well as quickly identify potential issues that need attention.
There are many different types of dashboards you can use—from small mobile apps to large software platforms—and it's up to you to decide what type best suits your company's needs.
The first step in creating your own dashboard is deciding exactly what information will be tracked and displayed on the screen. The following list outlines some of the most common (and helpful) metrics that are typically found on it.
(a). Sales pipeline status
This includes the number of opportunities in your sales pipeline by stages, how many of those opportunities are likely to close, and if estimated revenue can be estimated for near-term or longer periods of time based on current data (i.e., last month, this month).
(b). Lead flow rates per stage
For example, you could measure leads generated by marketing activities versus leads gained from referrals vs. leads acquired through networking events. You might also track new versus lost leads over a specific period of time—lead attrition—or compare new lead acquisition costs with average sale values created per lead to see whether it's more cost-effective to raise prices.
(c) Sales performance by individual salespeople
You might want to see a complete list of the deals your team closed, their total value or revenue, and a breakdown of that information by month, week, day, new lead acquisition source, etc. this might be helpful in making comparisons between team members as well as identifying trends over time.
(d). Pipeline performance by stage
Measure opportunities at each stage over time and compare those stages with one another to identify which are most effective for closing deals down the road—and how each opportunity is faring against its competitors within each stage of the pipeline.
It's not uncommon these days to measure lead conversion rates across different channels used for generating leads or even between different types of leads (e.g., warm vs. cold). Further in this article, we will come across some sales dashboard examples.
(e). Lead quality by the source of acquisition or origination
You can track how good your leads are, which sometimes translates into the quality of deals they ultimately close. If you have a lead scoring system in place, this information will be very helpful for fine-tuning your system over time and measuring its effectiveness.
(f). Sales performance across different stages of the pipeline for each specific salesperson
For example, how much opportunity is being lost to competitors at specific stages? How does this compare with the average percentage of opportunities that are closed successfully from those same points in the pipeline?
This might help identify where you're losing deals most frequently and whether there's a correlation between where you lose deals and who on your team is responsible for those opportunities.
(g). Sales performance across various stages of pipeline over time
Measure how the percentage of deals won and lost varies between one month to the next, or how close an opportunity is to being closed at a specific point in its life cycle. This will help you identify whether your company as a whole is closing more deals now than it did last month or toward the end of the previous year using your sales dashboard.
(h). Lead attribution by channel used to generate leads
Track which online sources generate leads—and those that turn into sales—and which methods are most effective across different regions, product lines, etc.
For instance, if you use a content marketing strategy to attract prospects on social media but close deals referrals from existing customers you might want to track which sources are the best at turning prospects into customers and which regions or divisions generate more revenue than others.
(i). Lead attribution by the salesperson
You might want to do this if you have a team that's constantly poaching leads from one another, for example, and want to identify who's winning those battles most often. With team members working together on opportunities, you might also need metrics to help determine how well they perform as a unit—and whether individual wins/losses can be attributed to their own performance or some other factor.
(j). Lead attribution by stage of the pipeline
Measure which position in your sales pipeline produces the most revenue so you can allocate resources where you're having the most success (e.g., put more effort and budget into new-business sales vs. account management). You can also see where you're losing deals most frequently, which might help you determine if your salespeople are focusing their efforts on the right opportunities at each point in the sales process.
(k). Lead attribution by customer type or category
Depending on your business, you might want to track how different types of customers contribute to revenue so you can be sure that new accounts will bring as much profit as existing ones—or identify underperforming sources of revenue so those channels can be optimized accordingly.
(l). Sales performance by region or territory
If you have a large organization with multiple offices it's a good idea to track how well each branch is performing and compare them to one another. This data might reveal that Product A is more popular in the West than the East, for example, or that salespeople in New York produce twice as much revenue per closed deal than their peers in Denver.
(m). Sales performance by product line or category
If you have multiple brands or lines of business within your company, you might want to track how well they contribute to revenue so you can see which are the most popular with customers. This data could also reveal that Product A is more popular among small businesses while Product B appeals mainly to enterprise companies, for example—and helps inform future product development efforts.
(n). Volume of sales by product line or category
You can measure this to see whether certain products are driving more revenue than others and how that's changing over time, which might help you prioritize features in new releases—or determine whether it makes sense to continue investing in less popular products. If one brand is becoming more popular relative to another, for example, you'll want to focus your efforts on the flagship offering instead of promoting a newly acquired business unit with limited potential.
How can you visualize your sales data to make key decisions and analyze performance? The answer: A sales dashboard. Read on to discover 10 examples, along with ideas for how they might be helpful to your business.
1. Identify how the dashboard will be used
The first step is identifying what you want to get out of the dashboard itself, as well as who in your team will use it and when. This way, you'll be able to keep their needs in mind while building it.
2. Pick a dashboard provider
There are many different providers available that offer general-purpose or industry-specific dashboards. Here's a list of some popular options:
3. Pull data into the dashboard
By default, Google Analytics and Adobe Analytics pull data from their tools directly to one of your dashboards of sales, or you can use an integration tool to bring in additional data sources. Here are some examples of what you can track in your dashboard:
4 . Build reports for your dashboard
Now that you've gathered data, the next step is creating dashboards that bring it all together in one place. You can use automated reporting tools like Google Data Studio to create visuals quickly without writing any code. Using these tools will save time and help you stay organized while planning out your reports.
Another option is building your own visualizations in Excel, which works well if you only need a few metrics or want more flexibility with customizing your charts. Just keep in mind that building charts take time so you will want to choose a tool that fits your needs and preferences.
4. Sales dashboard examples
9 examples that you can use for inspiration or just get ideas of how others are tracking their data.
1. Pipeline Report: The Pipedrive shows a five-week pipeline report with a line graph, a funnel graph, and an opportunity progress bar. If your business is SaaS, it might also be worth adding the number of customers who have been acquired overtime at the bottom of this report.
2. Product Performance: The Avangate one shows a simple visualization of revenue, transactions, and average order size by product. You can also add a column for the number of customers purchasing each product to see how well it's selling in relation to others.
3. Marketing Attribution: Adobe Analytics shows a marketing attribution report where you can track which channels are sending you the highest volume of leads. In this case, Adobe lists top ad sources along with cost per lead and conversion rate for Facebook ads, retargeting, search ads, etc.
4. Team Activity: Bizible shows a customer success dashboard where you can track what your team is working on to help close deals. If your business doesn't have a dedicated sales and support team, this report might not be as useful for you, but could still be a good inspiration for other metrics you'd like to measure.
5. Pipeline Performance: The dashboard from the Kissmetrics blog visualizes five stages of the sales cycle with paths leading or away from each stage of the funnel. You can also filter this dashboard to show more information by channel, state, or country.
6. Lead Nurturing: The Marketo shows how you can visualize your lead scoring model with different data points like account size and web traffic history. This helps marketing understand where the highest volume of opportunities are coming from so they know which leads to nurture.
7. Revenue Per Report Type: Let’s take an example of Bizible - it shows a revenue dashboard that visualizes different report types, like accounts, contacts, social, etc. The best part about this report is you can quickly see which products are bringing in the most revenue or which reports are costing your company. You can even drill into each product to discover insights like average order size vs. customer lifetime value.
8. Product Performance: For product performance dashboard with actionable data for improving marketing and sales performance. You can track key KPIs like the number of transactions, average order size, total revenue, top sources driving traffic to your products, and top products driving revenue.
9. Campaign Performance: If you're a B2C company that has been running marketing campaigns, Marketo reports are a great example of how to visualize your data. In this dashboard, they show total revenue by month versus the number of transactions per campaign for each month. You can also see which campaigns are bringing in the newest customers and compare the cost per acquisition by the campaign over time.
Businesses can make use of sales dashboards as they have an extraordinary power of capturing better insights. It is also a useful tool that gives detailed information about the whole sales process. They organize and show historical and real-time data in an easy-to-understand format to assist you in making data-driven choices. These are the most effective when they are well designed, provide relevant analytics, and are combined with the appropriate technology.
