February 27, 2022

10 Sales And Operations Planning Mistakes That You Should Never Do

Companies need to plan their Sales and Operations in order to be able to achieve their business goals. This includes the analysis of the sales process, inventory management, and production processes. Here are some tips on how to set up a solid sales and operations planning system.

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What is SOP?

Sales and Operations Planning or SOP, is a financial management system designed to help companies predict and control the financial performance of their business. It’s important for any company that wants to maintain strong cash flow, be able to plan and budget for all expenses, and achieve profitability.

Sales and operations planning is a key part of the decision-making process for businesses that use resources such as:

Sales forecasting

• Profit and loss budgeting

• Budgeting for fixed assets

• Budgeting for inventory

• Forecasting future cash flows

It is a forecast of what will happen in the future based on current information. It takes into account all the resources that are used by the business to help them make informed decisions about how much they should produce, what to produce, when to produce it, where to sell it, etc.

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Why do Companies need a SOP system?

The need for a sales and operations planning system is because the business will have to account for inventory, staff scheduling, and other activities.

Systems are often used in conjunction with ERP software. ERP (enterprise resource planning) is software that is used to track the progress of a company from all angles: business, financials and data.

The system combines everything needed for sales and operating plans with information on customer accesses, production schedules, outsourced labor costs etc. Simply put it’s an electronic platform where several modules can be accessed by different users at once allowing them to multitask more efficiently than before .

For example, in the SOP system a company’s financial department can create its budgets and forecasts at will. The sales planning teams have access to all of that information straight away so they can reprogram themselves as if they are "in control".

How does a Company use SOP to achieve their goals?

SOP is a process that helps to organize the entire sales, marketing, and operations for a company. It can be used by companies of any size to effectively manage their sales and marketing activities as well as provide clear direction on how they are going to operate.

This process is usually accomplished by creating the three-year plan with quarterly forecasts of key metrics such as revenue, profit, costs, expenses, assets and liabilities. The purpose of this planning document is to provide a means for making critical decisions based on actual results rather than what was planned or expected.

It also allows management to manage their business more effectively by better understanding the needs of customers, growing markets and performing against company objectives.

Sales planning involves using various tools such as standard costing for simple applications, variable costing for more complicated ones and linear programming to find optimal solutions (invertible games). This allows managers to form a detailed picture of projected sales volume from specific analytical points. 

Sales Planning can be used in conjunction with other aspects of finance such as financial control, supply chain and management control. These facets form the basis for planning with which essential conditions are fulfilled – all revenue from a customer is achieved within permissible cost/profit margins (no inflows or outflows).

Using SOP appropriately can lead to improved sales, operating incomes and earnings per share; more profitable growth; more efficient workforce performance (less staff costing); faster process times and better communication of information between internal functions.

All this can encourage greater consumer loyalty and repeat purchases, links with improved social media use (e.g. comments on websites) and more effective management of the sales pipeline .

Supply managers are responsible for forecasting future demand for products – typically in thirty to sixty days’ time – through analysis of key inputs such as market trends; competitive activities and cost increases / decreases all based upon input from operations managers, specifically logistics information systems (LIS).

What are the different types of Planning Tools that can be used in a Company’s SOP system?

The best planning tools that can be used in a company’s SOP system are:

  • Sales Forecasting
  • Forecast for the Operating Plan
  • Action plan for the Forecast
  • Project management tool like Microsoft Project or Asana
  • Project timeline software such as Wrike
  • Database management tool like Strongview, Oracle or IBM DB
  • Information assurance tools
  • ERP support systems such as PHOENIX, Falcon and Sabre systems etc., for the back office.


Most of these tools are extensively used in the planning process at companies and they assist our planners to stay "in control" without missing deadlines. These planners often become their sales managers' best friends.

Forecasting efforts can help determine whether a lead is worth pursuing, or what it will take to convert a prospect into an actual sale - even before making a pitch for the deal that should quickly follow an initial call."

How does a Company set up their SOP system?

The first step in setting up a company's sales and operations planning system is to identify the different stakeholders involved. The stakeholders are typically divided into three groups:

  • Sales, marketing, and operations managers
  • Marketing executives
  • Product managers

Each group has their own responsibilities that need to be addressed when creating the plan. SOP process.These customers under the sales, marketing, and operations managers groups can benefit more by offering small business credit cards with no fees to them. As one effective strategy, it can seamlessly integrate into the SOP system for more optimized financial management and streamlined operations. 

It’s where your clients can effectively manage their cash flow, mitigate expenses, and enhance purchasing power without incurring additional costs. You’ll be offering your market another resource or advantage to look at as they plan for their operations and growth.

All the resources required for implementing and operating a sales, production or operating planning tool are needed to set up a proper planning process.

The term “tool” is misleading as most of these systems today happen be generic applications run on shared servers that were originally designed for other purposes such as internal project management, customer support, information security management etc., e.g.:

  • SOP S/4HANA: Customer-Centric Human-Centric Strategic
  • CRM systems
  • Salesforce: Sales-driven customer service Portal
  • ERP systems
  • Oracle: Enterprise Resource Planning Human -centric Strategic

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Next step is to decide on the combination of process and tool that will support your planning.

Some approaches are summarized below:

  • 3-Tier: Take what you have, be it a laptop or paper and bring them to the same place.
  • 4-Tier: Give all employees laptops so they can view data through their own company portal. Or use iPads with Salesforce CRM system distribution at the shop floor level
  • 5-Tier: Give everyone branded mobile devices that allow real time collaboration on information whether in house or externally via an inventor's work station.
  • 8-Tier: Use a collaborative tool system to manage projects and tasks, rather than spreadsheets or presentations based on "tickets." Because of the myriad requirements associated with each product/service and as indicated previously, it's up to leaders to formulate a comprehensive plan that integrates tools by capabilities and industry vertical.

Once you get past your financial goals, KPIs for success are strongly correlated in this day' trending world from outside sources: Sales Charts

Trends driving value propositions – Data Driven Analysis (DDA) has been gaining popularity among business managers over the last few years, especially as the use of data driven analytics becomes vital in making decisions at all levels.

With companies using multiple reports and tools to measure performance, it is vital for them to make sense out of mounds of numbers populated by dashboards which list numbers or metrics that are essential information for decision makers.

The major factors that affect the value proposition in Sales Charts are clearly defined directly or indirectly from looking at Google Ad requests; monthly active users

When should Companies start using an effective SOP process?

Companies should start using an effective SOP process when they have a new product or service that will require a significant investment.

When you are introducing a new product or service, it is important to do your homework and know the target market for this new product so that you can provide what customers need.

The more time spent in preparation for the launch of your product, the better the chance that you will be able to generate revenue faster.

Top 10 Mistakes that Companies make when setting up a SOP system

  1. Lack of collaboration between different departments
  2. Lack of training for the sales team
  3. Failure to set up a clear, measurable strategy
  4. No in-depth analysis of data
  5. Failing to benchmark against competitors
  6. Failure to plan for the long term
  7. Failing to create a sales roadmap that defines what actions need to be taken and when those actions must happen in order for success.
  8. No focus on process improvement 
  9. Failing to find the right talent
  10. Not using the full availability of technology sales and operations planning process

Each company has its own way for selling and preparing a home-based business.

For example:

It is not something one just learns about at school or with another person, it is something that you learn by trial and error over time or through the help of professionals who can teach sales people how to do this properly. Sales strategy alone will never get your business where you want it to go because without proper sales like SOPS, you will be left with no profit.

Conclusion

It is a crucial tool in any business. If you are new to this, then we have the perfect blog post for you. It contains all the information about the sales and operations planning system, where it came from, how it can help you in your business, and how it works. Our blog post will be of great help for anyone who wants to understand more about sales and operations planning systems.

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Vartika Sharma

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