The real estate market is constantly changing, but so are the tools that marketing professionals use to reach their audience. We’ve identified some of the most powerful and effective technologies that allow marketers to deliver their message in today’s digital landscape.
Lead organizations help make real estate sales easier by allowing clients to track their leads and set automated follow-up reminder texts. Integrations with various software platforms allow users to stay connected on a 24/7 basis.
Real estate lead automation syncs sales leads, website visitors, social media followers and email subscribers so you can spend more time focusing on marketing instead of data entry!
Simple & Effective Lead Tracking Spreadsheet Software for Real Estate Agents
Many options exist when it comes to spreadsheet software – from the experience of our friends at Hubspot, there are excellent free options that will get you up and running.
We’ve highlighted the best-rated systems for real estate agents and their clients, including TD Ameritrade Real Estate Marketing Automation.
Every business and market requires selling something.
Real estate (websites, marketing automation, lead generation) requires a different type of sales organization than other products like software. A for-profit company needs to sell a product.
A non-profit or not-for-profit needs to raise money from donors as part of its mission and purpose. And an idea hasn’t sold yet? Well, we still have at least one more step: it has to be published in some kind of book; another few steps later and it will get into journals that are read by people who make decisions on research, grants and donations.
Then the idea could become a seminar or completely unrelated discussions that take place with no need to engage in any form of charity work specifically related to your topic. And then you might get an email from someone who needs what you have.
A business has every single one of its own unique challenges: price per unit (cost), availability, customer service expectations/hours available, shipping options available, and findability of details.
Let’s start by looking at the benefits of using automation in real estate.
The first benefit, for us as agents, is sales. You will have more leads because your automated actions are now able to pick up interested customers that you may have missed before.
You could be selling houses with no response while a customer clicks on an ad and puts in an offer that gets accepted out of sight!
You also get other benefits beyond increased sales such as:
Increased productivity – You can spend less time managing old leads and more time focusing on new ones. As part of this – maintaining contact with current clients is much easier.
Increased reach – Using online methods of real estate marketing you can see your message to people in new places, regions or countries that otherwise would have been unreachable without having a website and presence on social media sites. Or even while geographically close they could be uninterested because the industry lacks activity in their area at all! Now it’s easy for them to find you instead of guessing whether there are any properties for sale in their area.
Improved traffic and website rankings – The online presence improves search engine rankings and potential leads fly to your site from within Google results for a variety of reasons (negative responses are excluded by default). If you throw other ways, people may come across your listing but only if they’re actively looking! For example, through social media (e.g., Facebook or LinkedIn), google ad words etc.
Simplified marketing – It’s easier for you to build links between your site and other systems. As well as boosting the visibility of both online media and your offline company identity, this also decreases the organic search results going after agents or property businesses that click on ads in classified listings without having checked them first (this can lead to costly mistakes). With the new filters panel in your real estate CRM, you can refine your searches to quickly locate the specific types of leads that you're looking for. In addition, Smart Lists can be used in conjunction with this filtering panel to improve your efficiency.
Consumer reviews – It’s harder for potential clients to ignore a popular, well-known company name with numerous loyal customers singing the praises of their time spent on your site.
This is because other property businesses know that you are credible and trustworthy if they come across all those happy former customers, who will also recommend them! If someone has previously been highly satisfied with real estate services from another agent or office then buying through yours means they can be confident that it will be the same.
It’s not just about selling – Many agents and property businesses also intend to search for homes when they are in the area, whether open houses or other common activities (e.g., road trips).
So how do you think your marketing agency can benefit from using ChannelAdvisor? Take a look at just some of the ways that we can help. Linkbuilding – what comes when you don’t know who is looking? It might be better to know not just that people are searching for your company name but also where they’re searching.
Our IP lookup gives up details like the exact destination of a web user and any websites they have visited recently, making it easier to find out exactly where their travel path leads them so we can take more targeted action with our marketing strategies.
Our Backlink Checker examines the current and past activity of a specific website, giving us the ability to spot any mistakes or opportunities for improvement.
We use your feedback about what topics you want to be covered most on-site to determine which elements need updating in order that pages on our marketing platform best reflect your interests.
Slow network speeds are annoying at any time but now is even more crucial when it comes to online marketing – without having an efficient strategy
Real estate marketing automation is a process of managing the customer relationship and sales process through automation.
It involves using software to manage and control customer relationships, automate certain processes, enhance customer experience, and improve sales performance.
