Are you looking for prospecting letter templates? The purpose of a prospecting letter is to introduce new prospects to what your company has to offer. 

A successful prospecting letter will provide insight into the company and its offerings as well as getting potential clients interested in learning more. Read on for finding the best 6 prospecting letter templates.

What Is A Prospecting Letter?

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Before we look at the prospecting letter templates, let’s understand the basics. A prospecting letter is a formal business communication that introduces potential clients to your company. 

It's a great way to get the ball rolling and build relationships with new prospects, which will ultimately lead to more sales for your company.

Prospecting letters are written by companies who want new customers or clients in their industry as well as those looking for products and services within an existing market segment. 

Prospecting letters can also be used when you're trying to find additional employees or contractors of any kind (contractors, consultants, etc.). This type of letter should never be sent out without first having a clear understanding of the company and its needs.

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What Are The Types Of Prospecting Letters?

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The first thing you need to do is decide what kind of letter you want to write. There are many different types, but the most common ones include:

• ‍Letter for Referrals - This type of prospecting letter will be used when trying to get referrals from existing clients or customers. It should focus on highlighting your company's strengths and achievements as well as offering a referral incentive (such as future business) in exchange for their help with finding more potential clients.
• ‍Offer Letter – An offer letter is written by companies who have an opportunity for growth within their industry or market segment that they think their company can fill. It's a great way to show potential clients what your company has to offer and how they might benefit from working with you.
• ‍New Business Letter – This type of prospecting letter is written by companies who are looking for new business within their industry or market segment, as well as those seeking additional employees (and contractors) in specific areas such as accounting, marketing, sales etc.
• ‍Contractor/Employee Prospecting Letters - These types of letters should be used when trying to find individuals that will work on specific projects for the client or employer (such as an accountant, marketing specialist or salesperson).
• ‍Contractor/Employee Referral Letter – This type of letter should be used when trying to find individuals that will work on specific projects for the client or employer (such as an accountant, marketing specialist or salesperson). It's a great way to show potential clients what your company has to offer and how they might benefit from working with you.

How To Create A Prospecting Letter Template

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Prospecting letters are an important part of the sales process. They can be used to introduce a product or service, get referrals from existing clients and customers, and highlight your company's strengths as well as offering a referral incentive (such as future business).

The key to writing effective prospecting letters is not only in their content but also how you write them – especially if you want your prospects to actually read it!

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Here are some tips for writing good prospecting letter:

• ‍Personalize Your Letter - One way that companies make people feel special when they receive an email is by personalizing it. When you personalize your letter, it shows that you have taken the time to read and understand their needs and wants, which will make them more likely to respond in a positive way – even if they don't need or want what's being offered by your company!
• ‍Keep It Short - Prospecting letters should be short but sweet; as such keep it concise without wasting people's time with unnecessary information. If there is something on the business card (or website) that can answer any questions about what they're looking for then include this instead of writing another paragraph just to repeat yourself. 
• ‍Tell Them Why They Should Read Your Letter - You can't just tell people to read your letter – you have to tell them why they should. This is a great way of getting the reader interested in what's being offered by your company and how it could benefit their business or personal needs.
• ‍Include A Call To Action - Prospecting letters are not just about telling people to do something, but also giving them an incentive for doing so! It's important that you give potential clients some kind of incentive (such as free samples) if they agree to review your product or service then this will help them to take action.
• ‍Include A Personal Touch - Another way that you can make your prospecting letter more personal is by including a photo of yourself or something about you in the body of the email (such as an article from a magazine, book cover etc.). This shows that there's someone behind this business and it will give people who receive it some sort of feeling for what they're getting – even if they don't need or want what's being offered by your company!

Prospecting Letter Templates That You Can Use For Your Business

Template #1

Dear (Name), 

I'm a freelance marketing consultant and I've been asked to write you this letter in order to introduce myself, my company and the services that we offer. 

In particular, our team helped me develop an exclusive new product which is due for launch soon. 

We're currently looking for people who would like us to help them promote their business or products through social media so if your firm fits into these categories then please get in touch with me by completing the form on our website at [your website URL]

Best Regards

[Your Name]

Template #2

Dear (Name), 

I'm the owner of a marketing consultancy business and we're currently looking for new clients. If you'd like to find out more about how we can help your company or product then please get in touch with me by completing the form on our website at [your website URL]

Best Regards

[Your Name]

Template #3

Dear (Name), 

As part of my job as an online marketer, it's necessary that I meet new people from all walks of life so if you are interested in finding out more about my company then please get in touch with me by completing the form on our website at [Your website URL]

Best Regards

[Your Name]

Template #4

Dear (Name), 

I'm a marketing consultant from Canada who has been asked to write you this letter about my business, Justin Bruce Marketing Consultants Ltd., and how we can help your company or product reach more people online through social media platforms such as Facebook, Twitter etc.

If you're interested in finding out more about us then please get in touch with me by completing the form on our website at [your website URL]

Best Regards

[Your Name]

Template #5

Dear (Name), 

I'm the owner of a marketing consultancy business and we're currently looking for new clients. If you'd like to find out more about how we can help your company or product then please get in touch with me by completing the form on our website at [your website URL]

Best Regards

[Your Name]

Template #6

Dear (Name),

To Whom It May Concern, This is ______________ with your organization's HR department. As you may know our team has been growing as we're expanding into other areas within this market segment. 

We are looking to fill several positions that will allow us to continue on this path forward . We are looking for individuals with the following skills and qualifications to fill these positions: ___________, __________, and _______.

Best Regards

[your name]