If you're looking for a sales tool that helps you reach out to prospects, convert them into customers and complete your follow-up process with efficiency and effectiveness, then the Mixmax platform might be the right fit for you. In this mixmax review, we’ll discuss the platform’s functionality and give you our opinion on whether it’s worth your time.
Mixmax is a San Francisco-based email tracking and marketing automation tool. It can help you post emails from your Gmail and G Suite accounts from a secure location.
In this mixmax review we will look at it’s features, pricing and alternatives for a better understanding of the tool.
Mixmax is a web-based email marketing software that can help you send emails from your Gmail and G Suite accounts. It’s primarily utilized by SaaS business owners and sales teams to set up email campaigns and monitor tracked emails in order to gauge prospect engagement.
It enables businesses to track, segment, analyze & report on their leads as well as nurture them through the lifecycle of the relationship with automated communication built right into Gmail or G Suite account (i.e., no need for additional mobile apps).
MixMax also helps you build and nurture relationships with your customers by automating email campaigns, sending personalized emails at the right time to drive sales.
The software is designed for businesses that use Gmail or G Suite accounts (i.e., Google Apps).
It works as a plugin which integrates seamlessly into Gmail or G Suite accounts allowing you to send email messages from within the applications using MixMax’s pre-defined templates, without having to open an additional app on your phone/desktop computer.
The company claims their service can help you build and nurture relationships with your customers through automated communication.
The software has a number of predefined templates for different types and sizes of emails. You can also create your own email template or use one from MixMax’s library to send customized messages based on customer data, such as:
1. Email Tracking and Analytics- Mixmax offers a range of email tracking tools. You can track opens, clicks and unsubscribes to help you identify what people are interested in, which helps you craft more targeted emails for your audience.
2. Email Campaign Automation- You can automate the sending of emails from Mixmax using triggers like lead events or time-based actions such as "after hours" or "on weekends."
This allows you to create automated campaigns that automatically send out sales pitches at certain times during the week based on when they're most likely to be read by potential customers (i.e., after work ).
3. Email Campaign Tracking- Mixmax allows you to track the success of your email campaigns with detailed analytics on open rates and click-throughs.
This is great for gauging interest in different subject lines, links or images that you're using in your emails so that you can make changes accordingly (i.e., if they don't work well).
4. Save Custom Templates- Mixmax allows you to save custom templates for your email campaigns, which is helpful if you have a lot of different emails that need the same or similar look and feel.
This also helps with saving time because it means that once one template has been created, all future emails will be automatically generated from this template.
5. Email Signatures- Mixmax's signature feature lets you create an image-based message at the bottom of every email campaign sent out by Mixmax (similar to what MailChimp does).
You can upload any image file (e.g., logo) into mixMax's system , and then you can use Mixmax's signature editor to create a custom message that appears at the bottom of your emails.
Mixmax has a free plan and 4 priced plans. The free plan is great if you only want to track your emails and don’t need advanced features. The starter plan costs $9/ user/ month and gives two new features, i.e sidechat and you can remove the mixmax signatures.
The SMB plan costs $24/user/ month and provides additional features like shared email templates and CRM auto-bcc. The growth plan costs $49/ user/ month and provides advanced features like sequence personalization, salesforce integration, custom branding, reporting & analytics and more.
Mixmax also provides an enterprise level pricing plan which has custom pricing depending on the features you want. It unlocks all the mixmax features and you can have access to features like tasks & features, admin control, delegated sending and more.
If you are not satisfied with the features of Mixmax, there are a few alternatives that can help you track your email marketing campaigns.
1) Mailchimp: MailChimp is a popular email marketing service that offers all the features of Mixmax. It’s easy to use, and has low monthly fees for small businesses.
They offer an API which allows you to integrate your website with their platform in order to track emails sent from it.
2) Hubspot: Hubspot is a marketing automation platform that can be used to send emails, create campaigns, track them and measure the performance of your email marketing efforts.
Hubspot is another great alternative for those who want more advanced email tracking tools available on one single platform instead of having them scattered across different apps or websites.
3) Mailerlite: Mailerlite is a free email marketing service that can be used to send emails from Gmail, G Suite and Outlook.
It’s very easy to use, has low costs for businesses with less than 1k subscribers and offers an API which makes it possible for you to integrate your website with their platform in order to track emails sent from it.
4) Sendinblue: SendinBlue is another great alternative if you are looking for more advanced features like analytics tools (like Mixmax), social media integrations, real-time reporting capabilities etc. They offer a wide range of features and an easy to use interface.
5) Pipedrive: Pipedrive is a great alternative for those who are looking to send emails from more than one email service like Gmail, Outlook and G Suite.
They offer advanced features such as real-time reporting capabilities, social media integrations etc. It’s available on both web and desktop platforms so you can use it on your laptop or mobile device too if needed.
There are a number of risks associated with using mixmax. The biggest is that there are no guarantees and you can’t be sure how many people will open your message, or if they would even click on it.
You need to rely on the effectiveness of email marketing campaigns to drive sales for your business (how much money you can make).
Another risk is that some customers may not want their emails automated, which means you won’t get any replies from them at all. Also note that this type of software isn't suitable for businesses who have more than 6-7 email addresses.
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients) Cliently would be a great way to engage at scale.
Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage, this is where Cliently could benefit you the most.
