Marketing automation is the intelligent use of technology to manage the different marketing channels and deliver the best possible results. You can also automate other aspects of your marketing process such as event management, media buying, analytics, CRM integration and more.
Before looking for Marketing Automation Strategy, let's learn some basics:
Marketing Automation is all about optimizing and automating marketing campaigns, shortening time to market. It is an excellent way of streamlining the sales process to focus on creating highly targeted and relevant messages based on past behaviour.
Marketing automation saves you the cost of hiring an expensive salesforce or doing each task manually with them. It allows you to focus on business growth while avoiding the slowdowns caused by your existing sales team limitation(s).
In addition, Marketing Automation tools allow marketers to analyse how customers respond to calls and emails and their preferences in software.
Data from Marketing Automation tools help marketers to understand how customers are responding. As a result, they can see what prospects might be most interested in and take action based on that, rather than applying generic messaging.
"If you don't find a way to make money while you sleep, you will work until you die." - Warren Buffett.
Most marketers report they are using marketing automation technologies primarily to increase their sales productivity, while only a few say that's the primary reason.
Another reason why you should use marketing automation software is that most marketers say it helps them explore their potential market and can help identify trends.
Many companies rely heavily on marketing automation software to reach their customers. As a result, these companies achieve the following:
Use content to engage your customers -
There are thousands of data points to consider.
However, the first thing which you need to do is set up your content strategy and create a document-based system for managing this information.
A significant challenge lies with most marketers: they may have different templates for uploading proof of concept (POC) copy used on social media posts.
It is hard for them to manage all their marketing campaigns without investing heavily in automation software or extensive amounts of manual labour.
Study and Emulate Top Performers -
Figure out what are your competitor's methods and what they are doing right
Test and test again.
Try more than one variation so you know that your tactics are working. Always test a new tactic against the standard way of running your blog or site content.
Top performers have all types of content published: Thought pieces, interviews with industry leaders, product reviews, case studies etc.
Automate team collaborations in real-time -
Team collaborations are when people from different areas meet up and share ideas on projects. Do this all the time, build stronger relationships across teams and more collaboration over email.
In short, we describe our daily tasks by creating a shared calendar that everyone can view and update via Google Calendar App or Outlook Web Access (OWA).
The best calendar app makes it easier for everyone to collaborate around time-sensitive tasks—like creating presentation decks or writing blog posts.
Set Up An Email Autoresponder Sequence -
The fastest way to lose a lead is when they don't hear from you until they fill out a form on your website. A typical sequence of events involves the following:
A lead fills out a form and submits it via email or telephone. Your marketing automation software obtains the submission details (name, email, phone number, address etc.) and triggers an automated welcome email to your lead within 15 minutes.
This is done through tagging in Salesforce CRM, for example. The next time they get online, she sees an alert from you. An automated follow-up call happens within 48 hours.
Take the lead through your welcome sequence again, asking open-ended questions in the email and providing information to help them start working with you or whatever might be their question for that day.
Set up nurture campaigns in your funnel -
If you have all the information about a prospect at hand, deploying this information is critical. You will email them only if you don't miss any details in your account. While setting up feed on marketing automation software makes it possible, emails are not enough.
Therefore automated nurturing initiatives should be in place as well.
Many companies forget the role of automated nurturing campaigns that are supposed to create an appealing experience for customers throughout their customer lifecycle - even after they've signed up with your business and become your customers!
Use Marketing Automation to Segment Your Lists
If you have users that purchase or return a lot of products. Segment them into a separate list for potential sales.
For A/B testing purposes, marketing automation can be an invaluable tool.
A/B testing is the process of showing different versions to random samples of your audience and then comparing the results to see which one they respond best to.
A well-planned marketing strategy can drive up conversions with these kinds of campaigns. As you grow your business and increase visibility within niche communities, should focus on optimizing your website so it becomes high in rankings from search engines
Leverage marketing automation in list segmentation -
Using marketing automation tools, you can build a marketing list of customers based on the products they purchase. By understanding their purchasing behaviour, businesses can send personalised, relevant offers to the right customer at any time and to a greater audience.
With respect to emails, segmentation is important as it will give your landing page tips. For example: if someone purchases predominantly in the widgets but has never purchased from you before and also acts like an indecisive buyer that might not be interested in buying anything else – do not waste your efforts.
However, with this information provided by email analytics report through your marketing automation platform and marketing profile, you can target that person with the right type of communication to encourage them further in buying into your business.
Marketing automation strategy is an important tool for any marketer. It helps you to increase sales, lower cost and make your marketing process more efficient.
Let us know if you want to know the best strategies in which will help you grow your business in this area.
