Marketing automation is not just for large enterprise companies anymore. Small businesses are now utilizing technology to grow their brands, create brand loyalty, and increase customer engagement.
Marketers have shifted from being reactive to proactive, and this shift is one of the primary drivers behind the success of marketing automation in small businesses.
So let’s dive deeper in the concept of marketing automation for small business.
Marketing automation is an umbrella term for a subset of Internet-based marketing: email, social networking, content management and collaboration tools.
As marketers begin to leverage these new technologies (and the companies that provide them), many are finding out that regardless of how good their current email programs are, they can do better by using this powerful communications platform.
A well-designed marketing program should work with the types of sales process your company has in place today.
In short, Marketing automation is the practice of automating your marketing campaign using the software. This means you’ll be able to create and manage campaigns automatically, without involving staffers or a whole team.
Using marketing automation technology allows your customer service to continuously interact with potential customers.
For example, instead of calling the client to ask for their feedback about the product or service that you have sold them, you can automate this process.
You may use an email integrator tool and write follow-ups in case a client hasn’t responded within a certain timeframe or after failed attempts at contact.
You can also automate tasks such as sending out updates based on user activity (e.g., triggered from website form submission) or time of day. This saves your team from having to spend time manually.
Marketing automation is an important tool that small businesses should use to maximize their results. This includes many benefits such as changing the tracking in a lead's journey and turning upsells into orders, monitoring social media mentions, filtering out content, creating newsletters, and more.
When you choose a marketing automation platform, you will be offered three main types of tools in the process:
1. Email Tracking (website tracking) -
This tool can track any number of emails people send your business and help improve response rates by segmenting out open loops from people who have actually made purchases.
2. Social Media Monitoring -
A social media monitoring application is created to monitor specific key terms. With this, you will then be able to monitor Facebook, Twitter and other social media sites.
This will help your business grow because it helps gather data by monitoring the use of attention and engagement points.
3. Digital Marketing Automation (Digital Sales) -
Your digital marketing is ready for automation with this tool that enables notifications regarding mentions of your brand on any number of locations online such as search engines or pages within a site's content.
This helps as you grow for effective brochure management. In summary, marketing automation is a must-have tool in today's business world because it allows companies to stay ahead and make their services more efficient.
There is a lot of software available in the market that helps you to automate your marketing activities.
Let's find out about the software available:
Aweber -
One of the best software for marketing automation is Aweber.
It helps you with all the email marketing needs, like building a list, managing subscribers and also building automated follow-up sequences to increase engagement rates.
ContentStream -
This is an email content management system that helps you with your marketing campaigns. It's rather quirky in nature and simple to use too, making it great for people who want a quick way of sending and receiving emails at the same time.
Since all important information gets sent via email, it allows marketers an effective means of building rapport with their customers without them ever getting annoyed or frustrated because they receive numerous messages over time if you are doing your marketing through email.
If you want to build a list, this is the place to be.
MailChimp's service allows marketers and their firms to gain substantial reach without falling into data mining issues because they own what they generate instead of distributing it everywhere.
Hootsuite -
It gives you the ability to connect all your social media accounts in absolutely no time.
Hootsuite focuses a lot on leveraging Twitter and Facebook as its main channels for marketing campaigns. It is not just reserved for common usage; it also works well with Bonsai CMS or WordPress blogs too if you want to manage these platforms appropriately
WP Curve -
With so many marketing tools threatening the market, it's rather easy to get overwhelmed.
There are various tools available and we will look into some of the most popular ones to learn how they can benefit your digital marketing strategy or help you break through a big hill that is in front of you.
One such tool for our purposes here is WP Curve which helps marketers design attractive pages very quickly in no time at all, thus helping you get your message across to the masses in a convincing and efficient way.
This is one website that helps build social media presence for its users with images, videos and engaging content from their own or others' accounts which are heavily monitored by analytics tools. Then there's also WordPress as another major component of this site with it being tooled up very quickly too!
So, these was a few Marketing Automation tools.
Marketing automation is a powerful tool that can be used to optimize the performance of your business. With marketing automation, you can achieve higher levels of customer engagement and loyalty, as well as better sales and revenue growth.
In order to use marketing automation effectively, it's important to understand what it is and how it works.
That's all for now! see you another day with a different blog!
