If you are thinking about Mailchimp and Sendgrid, both are great, but if you need to choose one of them, it depends on which is better for your company's needs.
If you are finding a top-performing email marketing tool for high-volume sending, you might have heard of Sendgrid and Mailchimp.
Though Mailchimp is one of the popular brands in email marketing, Sendgrid also works for some of today's biggest brands.
But what's the difference between the two, and which email tool is better for your business? Here's how Mailchimp Vs SendGrid matches up in our head-to-head comparison.
SendGrid is a Denver based company.
The founding members of this company are Issac Saldana, Jose Lopez, and Tim Jenkins. The founding year of the company is 2009.
As of 2017, SendGrid has raised over $81 million.
It has offices in Denver, Colorado; Redwood City, Boulder, Colorado; California, Irvine, Colorado; and London.
Mailchimp this name is the trading name of its operator, Rocket Science Group, an American company founded by Ben Chestnut and Mark Armstrong, along with Dan Kurzius(who joined late) in 2001.
It is an American marketing platform and email marketing service used by companies to handle their mailing lists.
It is an American platform and email service used by companies to manage their mailing lists and send them to customers.
Here is how Mailchimp Vs Sendgrid matches up while comparing the template and designs.
Mailchimp and Sendgrid both make designing marketing emails simple. Using SendGrid, you can use their email template builder to create a personalised design with What You See Is What You Get campaign creation.
You can also use HTML via SendGrid's code editor when you need it.
A benefit of Sendgrid is the choose-your-path editing options, whether you prefer the code, visual design or the mix of both.
If I compare, Mailchimp aims at giving a unique code-free design, with so many ready-made email templates to make the process simple.
If you are looking for a paid plan, you can preview by an email client, whereas with the free program, you can only preview by the device.
Here, you will see the possible negative points you might face with each. Do you ever think there are many reasons why you should avoid using such apps? You are here to understand which one is better when you do Mailchimp Vs Sendgrid, but both apps have some drawbacks.
MailChimp Inefficient Sign-Up System Granted, this isn't going to make or break your experience once you're up and running. But, we found the sign-up process to be quite dull. Also, the same is true whenever you want to log in.
No Phone Support, and the other issue I faced with MailChimp, the phone is not supported.
While this might not appear like a big problem, what happens when you encounter an issue and lack experience with this type of software? Sometimes, you need to talk with somebody on the phone, which isn't possible with MailChimp.
It has no options to view content after sending it; you better hope that your memory is good because you won't be able to access their content ever again.
Once you send an email, you can't view the sent email lists, which makes it difficult to understand who got the email.
The image shared with you is Sendgrid's Advanced plan with Mailchimp's Standard plan. With five thousand contacts.
You can refer to it to understand more about the key differences-
Now that you know what's different and the same, it's time to see when should you choose Mailchimp? and When should you choose SendGrid?
If you are here reading this article, you must find a simple tool to make all things email marketing easier.
Mailchimp is as simple as you can find.
You will need half an hour to understand the process of sending emails, and the interface is easy to operate.
Mailchimp's got everything you might need to get started with email marketing. You want to be able to set up some marketing automation.
Mailchimp offers some great, customisable automation you can set up for your audience. You can skip a lot of boring processes and send automated and personalised emails to your contacts without spending more time.
And you get all this without any extra costs on top of a regular Mailchimp subscription. You have a confined allowance.
If you have started or have limited email needs, Mailchimp's free program might be what you need for now.
SendGrid's rates are quite less, for more complicated requirements when you need to send and marketing emails.
It is also straightforward - the more you invest, the more you get.
Suppose you are a developer and have more complex needs. This platform has been created for developers.
It appears with a steeper learning curve; it rewards you with a wide variety of advanced tools for sending emails. Their API is famous for its quality and simplicity.
The analytics have everything you would expect from them. The entire platform is well documented and easy to get started. It offers more than Mailchimp and a very reasonable price tag.
It would be best if you had exceptional deliverability.
Well, Both are great at their places; it depends on what exactly you want?
So, let's change the question and ask, "Which one is better for you?" and you want to find an answer, keep reading!
Both Sendgrid and Mailchimp are great platforms for various reasons.
Mailchimp is more suited for new companies that want to test the waters or small companies whose numbers of emails are not more than 12000 per month.
If this sounds like the description of your company, you can give it a try! It is easy to sign up, so give it a go and see for yourself.
I hope I have made this decision a bit easier for you.
You can come here to find out which tool is the best. Mailchimp or Sendgrid, but you are leaving with a different viewpoint.
Deliverability is all that matters when it comes to email marketing, and if you can't get that from these tools, they're not worth your time or money.
