Have you ever wondered what InMail is on LinkedIn? You are not alone. Many professionals have no idea what it is or how it can benefit them. If you feel the same, this blog post is for you!
Do you know what LinkedIn inmail is? If not, don't worry. In this blog post, we will discuss LinkedIn inmail and how it's different from LinkedIn messages. If you know LinkedIn what is inmail should be your question!
Plus, we'll go over a few of the best LinkedIn lead generation strategies to start with.
Starting out with LinkedIn inmails or been using them already but want to hone your prospecting skills? We will discuss six top sales tips for better engagement!
As LinkedIn continues to provide a variety of ways for users to communicate, it's important that you understand the differences between LinkedIn messages and LinkedIn InMails. First things first, let us explain what LinkedIn In Mail is.
LinkedIn inmails are reserved only for your existing network members on LinkedIn when sending an inmail or LinkedIn message.
These LinkedIn inMails sometimes act as a gateway to direct LinkedIn messages, which are sent only after your recipient accepts the LinkedIn invitation (and vice versa).
So now that you know LinkedIn what is InMail is, let's move on to understanding how it works for lead generation.
First off, LinkedIn has a great search function that you can use to find members who are in your target market with specific skills, companies they work at, and where they live.
Once you've identified your ideal prospects based on LinkedIn searches, it's time to start sending out LinkedIn InMails!
You might be wondering how exactly LinkedIn inmails will help you move forward with lead generation.
LinkedIn inmails are a great way to start communicating with your prospects because it's easier for the recipient to see that you know who they are, what their company is all about, and how you might be able to help them!
However, LinkedIn InMails aren't just about sending out messages through linkedin. LinkedIn messages are also an opportunity to start developing relationships with your ideal prospects!
LinkedIn messages are great for sending out information about your products and services so that you can get in touch directly when it's time to pitch a proposal or send over additional information.
What's the bottom line? LinkedIn is all about building relationships, so LinkedIn messages and LinkedIn InMails are both valuable opportunities to get in touch with your prospects.
If you haven't started using LinkedIn for lead generation, now is the time!
Once you've researched your ideal target market on linkedin, send out some LinkedIn inmails or invitations so that you can start building relationships with members of your target market.
Don't forget to follow LinkedIn for more tips and tricks about lead generation!
LinkedIn InMail allows you to send an email to any LinkedIn user. Credits are used to pay for this privilege, and the number of credits you get depends on the type of professional LinkedIn account you have.
You won't get any credits if you have a free account, however anyone can buy 10 InMail credits per month.
If you're just getting started using LinkedIn what is InMails as part of your sales efforts – or if you've been using them for a while but want to improve – keep reading for some helpful hints.
Don't send out messages on autopilot, thinking they'll all be the same. Personalize each one so that it shows your prospect you have done some research into their company and are taking an active interest in them specifically.
As human beings, we love to know that someone has taken time to find us or learn about us.
The LinkedIn InMails that get the best response are those which offer a solution to something your prospect needs or wants, such as information about an industry trend they might find useful.
Try not only to use content and language tailored for each person you send it to, but also make sure your message shows how you know this specific individual and their company.
It's interesting to note that LinkedIn InMails area great way for salespeople and job seekers alike to reach out to people they don't know who work at companies where they'd like to find employment, as long as the sender has some kind of connection with this person.
For example, if you have a mutual connection, LinkedIn lets you use this connection to send a LinkedIn InMail.
If your prospects or targets don't have LinkedIn accounts – or if they do but it's free and not considered a premium account –the LinkedIn InMails will automatically default to regular email messages instead of going through linkedin.
But make sure that whatever way you send LinkedIn InMail, you include your LinkedIn profile URL as part of the message.
2. Respect people’s wishes. If they decline, don’t send follow up LinkedIn InMails.
If someone doesn't want to receive LinkedIn messages from you – or any other kind of message for that matter – don't take it personally and move on with your life! It has nothing to do with you as a person but everything to do with them.
If LinkedIn users don't want to receive messages from anyone, they can adjust their privacy settings so that no one can message them.
If LinkedIn users are receiving too many messages or simply aren't interested in your products and services, it's best not to send any follow up LinkedIn InMails.
Also keep in mind that LinkedIn InMails are linked to a person's email address, so if you're sending messages from the same LinkedIn account but different email addresses
– even though they may be sent from LinkedIn servers and go through LinkedIn messaging system - it could look suspicious.
To avoid this potential privacy issue or flag that your message might not be legitimate, only send LinkedIn InMails from the email address linked to your LinkedIn account.
LinkedIn InMails should be no more than 20 words.
If you have a long message to write, consider sending it in an email instead so that your prospect can take the time they need to read and process what you're saying before making a response or moving on with their day.
Remember: shorter messages give people’s eyes less to process and are therefore easier for them to understand.
When writing LinkedIn InMails, keep your message short so that it’s easy for busy professionals who get a lot of messages to read through quickly and move on with their day if they don't have time to reply.
Keep in mind this is the kind of person you're probably trying to reach with LinkedIn InMail, so make your message as concise and easy for them to understand as possible.
If you have a lot of information or an offer that needs explaining in more detail, consider sending it via LinkedIn email instead.
This will allow prospects the same privacy they would get if receiving LinkedIn messages but give them the time they need to process your LinkedIn InMail before moving on or responding.
Using LinkedIn InMails to pitch people may seem like a good idea, but keep in mind that this is not what LinkedIn messaging system was designed for and it's likely your message will get ignored or deleted before being read at all if you use LinkedIn InMail to push an offer on someone without getting to know them first.
LinkedIn InMails should be used as a way to make contact with potential prospects, not pitch people on your LinkedIn profile or products and services right off the bat.
While it may seem like an efficient way to reach out to busy professionals who are being bombarded with messages from other sales people trying to sell them something, LinkedIn In Mails are not a good tool for this.
If you're trying to sell someone on LinkedIn or your LinkedIn profile right off the bat – whether it's with an offer of some kind or just by introducing yourself and asking if they'd be interested in learning more about what you do -
LinkedIn users will likely ignore your LinkedIn InMail or even delete it before reading what you have to say.
Don't get discouraged if this happens, however!
Just like cold calling and other sales techniques that seem outdated in the age of social media messaging where people can choose who they want to contact them, finding strategies for getting through to prospects is a process.
LinkedIn InMail just isn't the right way to do it.
5. Demonstrate value.
One of linkedIn's main features is its ability to connect users with people in their network who can help them accomplish business goals.
LinkedIn InMails are best used when you demonstrate your value early on by showing how your product or service can be useful for the person receiving it - even if you don't yet have a solid lead generation strategy in place.
LinkedIn InMails are best used to show value early on, rather than immediately pitching products or services.
So if you're trying to get someone interested in your LinkedIn profile and what you do for business professionals but they seem hesitant about responding, try using LinkedIn InMail instead of emailing them directly after the first LinkedIn message.
LinkedIn InMails let you include a link to your LinkedIn profile, which is an easy way for busy professionals who get dozens of messages every day to quickly check out what you do without having to take time away from their other work or schedule appointments with salespeople they don't know yet.
You can also use LinkedIn InMail to demonstrate your value by explaining how you can help busy professionals achieve their LinkedIn goals and get the results they want.
This is a good way to start out even if you're not yet asking for anything in return, such as when trying to become an important contact or form a lasting relationship with another LinkedIn user before eventually getting down to business.
6. Be clear about what you want.
Once you've demonstrated your LinkedIn value to busy professionals and other LinkedIn users, it's time to get down to business.
Don't be afraid of asking for what you want in LinkedIn messages; if the person hasn’t already provided their contact information, they probably aren't interested. This might seem counter intuitive but is actually LinkedIn messaging etiquette.
When LinkedIn users receive messages that seem like spam or irrelevant to their work, they're likely to ignore them and even report the person who sent it as a LinkedIn InMail abuser .
The key is knowing when someone is ready for your pitch; if you've already shown your value, this means they should be much more open to hearing what you have to say.
LinkedIn InMail is a great tool for this because it allows users who are interested in learning more about your product or service to click through quickly and easily without having the person receiving the message getting distracted by other LinkedIn messages they may be getting at the same time.
When sending LinkedIn InMail, let the LinkedIn user know clearly what you're asking for. This might include sending them a link to your LinkedIn profile or company website that explains more about who you are and what you do in case they aren't familiar with it yet.
You can also use LinkedIn InMail to request an introduction from someone in their network if this person is relevant to your LinkedIn goals.
LinkedIn InMail doesn't have the same pitching restrictions as standard messages, so you can go ahead and ask for what you want in a clear way without worrying about sounding pushy or coming across like a LinkedInspammer .
In short, LinkedIn InMails are a great way to make the most of LinkedIn's features even when you're not quite ready for lead generation yet - and can help improve your results in any industry or niche.
You just have to know how LinkedIn messaging works so that you get the best possible chance at success from your LinkedIn InMail campaigns.
