What are you doing to get leads for your business? The answer is simple, yet very important. Don’t just sit there, do something about it! Most people put a lot of effort into marketing their business but don’t see any returns from it.
The result of many lead generation campaigns is that prospects, having received an in-depth education about your product or service, have begun to look for ways on how to pay for it.
This could be a loan from the bank, a personal loan with their own personal money manager, or some other methods they might not like to reveal without knowing who's calling them and why?
This is where you are able to close deals by running the leads through what we call our "lead scoring system".
The lead scoring process gives all prospects one of only three options when deciding which offer they want to accept:
Mortgage, Car Loan, Personal Business Loan (for loans from $1,000 -$25,000) Why are you offering this service? Building long-lasting relationships with prospects is now a top priority for many business owners.
Their goal in doing all of the above, and then giving them valuable information to put their money towards is simple:
They want leads just like any other company does! The result speaks for itself – over time offers and communication methods change so that the lead you invest months or years into will eventually become a repeat customer buying from you multitudes of times.
Lead management systems are useful and they help sales teams but they don’t necessarily lead to sales. Current CRM’s have a narrow view of the lifecycle of the sale and all points in between.
Sales cycles rarely go through a linear path because each person has their own unique way of working and discovering opportunities, stakeholders frequently add in other steps such as quoting, requesting documents or creating meetings to get an opportunity through your pipeline.
The Lead-to-Cash CRM includes workflow automation that takes into account connections between key sources and destinations within a system which provides users with new capabilities to manage customer completions in their pipeline - A sales and engagement bridge.
With Industry One’s new system, teams are able to see where prospects have transited through your CRM – from being invited through the sales process to converting into customers.
Automated lead transactions such as quoting or requesting documents get data for more accurate lead classification and better follow-up with opportunities that previously sat stagnant in an inbox awaiting replies can be either closed or followed up as appropriate.
When you send an email there’s a chance it will come back to you unopened, that leaflet or card from your local store looked interesting but didn’t make the connection yet – when this happens what has happened?
Has the lead been forgotten about and is gone forever? Or have they simply moved on without making any tangible progress in their buying journey.
Salesforce is one of the most powerful and intuitive platforms to execute a lead generation process (LGP), but it can be difficult to implement.
Here are some simple ways you can get the most out of Salesforce without investing in costly additional tools, components or training your sales team.
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That's all for now! See you later with a different topic!
