Every company out there wants to make sure that they're able to generate leads through their website. Lead scoring is one of the most important tools in your sales funnel. It's how you decide what type of prospect to follow up on and whether or not to send an email. In this article, we're going to share some lead scoring model examples that can help improve your lead generation!
What are some lead scoring model examples? Lead generation is a challenging, yet important aspect of B2B marketing. But how can you generate the right leads to help increase your revenue?
If you're struggling to find the right leads to target, read on and learn twelve ways that you can improve your lead generation with advanced lead scoring model examples!
Before we look at 6 lead scoring model examples, let’s understand how to improve lead generation. The core of lead generation is getting prospects to take action. If you're not able to get your prospect's attention, then you'll have a hard time generating leads for them!
The best way that B2B marketers can improve their lead generation process is by implementing advanced techniques and strategies into their campaigns.
By doing this, they will be able to drive more qualified traffic and increase the ROI on each campaign. Here are 12 ways that B2B marketers can improve their lead scoring models:
1. Use Social Proof- Social proof is one of the most effective lead generation strategies that B2B marketers can use to drive more leads into their campaigns.
When prospects are faced with a decision, they will look for the opinions and experiences of others in order to make an informed choice about whether or not they should pursue your offer!
For example, if you're selling professional services such as web design or marketing consulting , then it's important that you provide social proof so clients know how many other companies have used your service before.
If a prospect isn't sure whether he should work with another company , then he'll look to social proof in order to help him make an informed decision.
For example, if you're selling a service that many other companies have used before , such as web design and marketing consulting services , then it's important for you to provide testimonials from past clients.
For each of these testimonials, the prospect will be able to see how well your company performed on their website or project. By providing this kind of social proof, you can drive more leads into your campaigns!
2. Promote Your Social Media Accounts- Social media is one of the best ways to promote your business and establish trust with customers.
For B2B marketers, this is especially true because they have the opportunity to connect directly with prospects on social media platforms.
By using Facebook ads, LinkedIn ads , Twitter retweets and Google + posts, you can drive more leads into your campaigns by displaying a high-quality image of yourself or company name!
3. Use Video- Video has become one of the most effective ways for marketing professionals to attract new clients.
This is especially true when it comes time for them to make their next sales call. Because video allows viewers to hear what you have to say, it's a great way for you to promote your business and show clients how effective your services are.
You need to create engaging videos depicting your brand and include a strong call-to-action which would help in generating leads. For example, if you're selling web design, marketing consulting or some other type of professional service, then video will be incredibly helpful in showing prospects that they can trust their brand with.
By using video on social media platforms such as Facebook ads and LinkedIn ads , you'll be able to demonstrate the quality of work that your company provides while also driving more leads into campaigns!
4. Use Blogs & Articles- Blogs have become one of the most popular ways for marketers in the B2B space to promote their business.
Because blogs are engaging and informative, they're a great way for you to demonstrate how knowledgeable your company is. For example, if you sell software , then it's important that prospects know exactly what kind of quality product your firm offers.
By writing an article on LinkedIn or Google+, these articles can drive more leads into campaigns!
5. Use Images & Videos- Images have become one of the most effective ways for marketers in the B2B space to attract new clients.
This is especially true because images allow viewers to see exactly what a prospect will get with your services. This is why images are so important for marketing professionals in the B2B space.
For example, if you're selling software , then showing your prospects exactly what the product will look like can be very beneficial to them. They'll know that they won't have any issues with installation or setup and that their business is in good hands!
6. Use Case Studies- Case studies are effective for B2B marketers because they allow potential clients to see how other companies were able to benefit from using a certain type of service .
This is especially true when it comes time for prospective clients to make their next sales call . By sharing case studies on LinkedIn ads and Google+, these types of articles can drive more leads into campaigns!
7. Create Infographics- Infographics have become one of the most popular ways for marketing professionals in the B2B space to demonstrate how knowledgeable they are about certain topics. Because of this, infographics can be very effective for marketing professionals in the B2B space.
For example, if you're selling software , then creating an infographic about your product and its features will have prospects salivating! They'll know that your product is beneficial and will be able to see exactly how it works.
8. Use Google Analytics- Google analytics are a great tool for marketing professionals in the B2B space because they allow them to track their website's traffic.
This can help marketers determine which types of articles or campaigns drive more leads into campaigns! For example, if you're selling software , then seeing which articles drove most sales calls could prove very useful when deciding what type of content should go on your next blog post !
9. Create an Email List- Email lists have become one of the best ways for marketing professionals in the B2B space to generate leads because they allow them to build relationships with prospects and customers.
By creating an email list, marketing professionals can send out regular emails that contain useful information about their product or service. For example, if you're selling software , then sending a weekly newsletter will keep your clients informed of any new features!
10. Create Social Media Posts- Social media posts are effective for marketing professionals in the B2B space because they often include links or images that help potential clients see how beneficial their product is.
This type of content has proven very popular on Facebook as well as Twitter , and can be used to gain more likes on Facebook or followers on Twitter. For example, if you're selling software , then posting a link to your blog post about how the latest release of your product is beneficial will help increase its visibility!
11. Create a Blog- Blogs are one of the best ways for marketing professionals in the B2B space to generate leads because they allow them to create content that helps potential clients.
For example, if you're selling software , then creating blog posts about how your product is beneficial and easy-to-use will help increase its visibility!
12. Use Google AdWords- Adwords can be very effective for marketing professionals in the B2B space because it allows them to advertise their products or services without having any money upfront. This means that all of their costs are covered by customers who click on their ads!
13. Create a Podcast- Podcasts are very popular in the B2B space because they're great for marketing professionals to share information about their products. Besides, one of the benefits of podcasting is that they are cost-effective and easy to start.
For example, if you're selling software , then creating an audio podcast will help potential clients hear how useful your product is and give them more reasons to buy it.
Here are 6 benefits of using a lead scoring model.
1. The Lead Score model allows you to see the value of each channel and how much it contributes to your business which is very useful when it comes time for budgeting or evaluating a marketing campaign's effectiveness in terms of ROI (Return on Investment).
Having this information will help you make informed decisions about where money should be spent, what channels are most effective at driving sales and also help you decide whether or not lead generation campaigns need more funding/resources from an ad agency.
2. You can use the Lead Score as a benchmark score against which other sources such as email lists , social media and paid advertising can be measured.
3. It's a great way to see how your marketing efforts are working, if you're spending too much money on Facebook ads or not enough time on LinkedIn’
Then the Lead Score will show you where most of your business is coming from so that in turn helps make informed decisions about which channels need more resources/funding as well as help with ROI (Return On Investment) calculations for future campaigns.
4. The Lead Score model also allows businesses to analyze their performance over time because it shows them exactly what percentage of new leads came from each channel. This is a great way to see how your marketing efforts are working and also helps with budgeting.
5. The Lead Score model allows you to compare different sources of leads (your website, email lists, social media etc) against each other so that you can make informed decisions about which channels need more resources/funding as well as help with ROI calculations for future campaigns.
6. It's a very simple yet powerful tool when it comes time for evaluating the effectiveness of an ad agency or copywriter because they will be able to tell exactly where their clients' business comes from and therefore help make informed decisions about which channels need more resources/funding as well as help with ROI calculations for future campaigns.
The most common kind of lead scoring model example combines a combination of demographic characteristics with interest-based scores that reflect perceived likelihood to recommend or purchase. Here are six lead scoring model examples:
1. Amazon.com uses two scoring models, each based on demographic information and based on the number of pages read by users who have purchased items from Amazon in the past 12 months (or more).
2. Foursquare Corp has four approaches for measuring user activity levels with its various apps including Foursquare Swarm and Yelp!
Places, which are based on the number of users who have visited a given place, and Foursquare Checkins, which is a combination of check-in activity (e.g., "checked in") and geo location information to determine how likely it is that someone will want or need your product or service.
3. LinkedIn uses two scoring models: LinkedIn Pulse for B2B leads (based on demographic characteristics) and LinkedIn Sales Navigator for B2C leads (based on interest scores).
For example, if you're selling software , then creating an audio podcast will help potential clients hear how useful your product is and give them more reasons to buy it!
4. Salesforce.com uses four scoring models: Sales Navigator, which measures the likelihood that a lead will become a customer; Force.com Platform, which measures whether or not they would recommend Salesforce products to their colleagues and friends; AppExchange for B2C leads (based on interest scores); and Marketing Cloud Prospector for B2B leads (based on demographic characteristics).
5. Yahoo! Inc has two approaches for measuring user activity levels with its various apps including Yahoo!
Local and Yahoo! Geo, which is based on the number of users who have visited a given place, and Yodel for B2C leads (based on interest scores).
Yahoo Inc has three approaches for measuring user activity levels with its various apps including MapMyFitness , which is based on geo location information; MyBlogLog , which is based on demographic characteristics; and Flickr Connections (formerly known as Flickr Connect), where your business pages can be added to a map that shows your connections to other users.
6. Zillow offers two scoring models: Zestimates (for B2C leads), which measures the likelihood that someone will buy or rent their home within three years of viewing their profile, and Zestimates (for B2B leads)
Which measures the likelihood that someone will buy or rent their home within three years of learning about them; and for both types of lead a model based on demographic characteristics is also offered.
