If you're looking to create a landing page that will convert visitors into leads, you need to start by understanding what makes a great landing page. In this guide, we'll outline the key elements of a lead generation landing page and show you how to put them all together to create a brilliant page that will help you achieve your goals.
Creating a lead generation landing page is one of the most important tasks for any business. The reason for this is that it's what sets your company apart from other businesses and allows you to stand out from your competition. But just because creating a great lead generation page isn't difficult doesn't mean that it's easy.
In fact, quite the opposite. Creating a good lead generation landing page can be extremely time consuming and demanding. But if done correctly, you'll see results almost immediately!
One of the keys to making a great lead generation landing page is keeping your visitors interested. And while there are many elements that you can include on your page, testimonials and case studies are arguably among the most effective.
Instead of simply showing off a product or service, testimonials will provide more meaning behind what you're selling and help present it in an appealing manner. This means using them correctly can help improve conversions dramatically! Case studies also have some benefits over other forms of content, as they allow readers to see how others used your products or services with real-life examples rather than just pictures or text. This is great for providing credibility and improving conversions.
But in order to use these techniques correctly, you'll need to know how best to present them on your landing page. If you don't have the time or expertise required for this task, we recommend enlisting a ghostwriter who specializes in writing testimonials and case studies. They can help improve conversion rates by giving readers an idea of what it's like having used your products/services before they make their purchase!
In order not to make your page look messy, it's important to make sure every piece of content is optimized for Search Engine Optimization.
In order to properly optimize your lead generation landing page for SEO, you'll need a few things. Things like:
In order not to make your page look messy, it's important to make sure every piece of content is optimized for Display Media Optimization. In addition to optimizing keywords in titles and descriptions, you should also consider putting them into bullet points within paragraphs. This will help improve display results by making the text larger so it can be seen properly across different platforms (e-reader devices such as iPads or Kindles).
Pictures and videos can also help improve conversion rates by making your landing page more visually appealing.
In order for a lead generation landing page to be optimized, it's important that all of the content contained within is relevant and integral to your service or product. The following example would not qualify as an appropriate use case since there isn't any actual correlation between what they are selling and why people should buy their oil painting kit. Their "Why People Should Buy" section doesn't even have anything to do with oil paintings.
On the other hand, you should make sure your website is created for an actual use case and not just something that was thrown together after hours of procrastination. For example, if a person were looking for a service or product related to painting and came across this landing page, it would be a much more effective use of their time than simply showing up at another type of business where they could get different services (e.g., high-quality photo printing).
In addition, we advocate using white space as well as emphasizing important call-to-actions on your website.
Make sure your landing page provides an opportunity where visitors can take action and learn more about what they are buying or signing up for, as well as how to do so (e.g., signup links). You should teach people in a way that makes sense when they read through all of the text on your website, which will make them feel like there is important information being communicated rather than just clicking "Next" over and over again until they get bored.
You should make sure your landing pages have a prominent call-to-action or action button that is easy for people to spot, understand and click. For example, you might want to use the following types of buttons:
If you want people reading/reading through everything on your website, then it's best to use only the "straight talk" type of language. In other words, don't make it sound like you're trying to sell people something (e.g., "Get FAST results now!"). Just be honest and say things in a straightforward manner that is easy for your visitors to understand, so they will want to learn more about what you have on offer!
Your landing pages should be designed in a way that encourages visitors to take some sort of action once they arrive on your website. This can include signing up for an account, downloading and installing software or purchasing something (e.g., using their credit card).
You need to make sure the wording you use on your sales pages reflects this step-by-step conversion process, so people will understand how things work from beginning to end as they read through everything you have posted online. People who are constantly reading through all of the text on a page tend not to want to do anything more than just " scan" the content.
If they're not getting a clear view of exactly how things work and what all is involved, then chances are they will just move on to another website with something else that interests them instead!
Once you get users coming onto your site so you can give them an offer (e.g., by creating accounts), it's very important to have this information outlined for people in a way that makes sense so they don't become confused about where things start, end or even why certain pages appear at certain points within your overall sales funnel.
It also helps if these steps/ sections are laid out in a way that is logical and easy to follow, so visitors know where they need to go next. Use subheadings, bullet points or graphics (e.g., arrows) as needed. Just make sure it's clear enough for people who might not be sales experts!
You should design your website with the ability for everyone from all around the world to access what you have on offer when they come online seeking information about your products/services. This means designing links in various areas of your site which will lead to the various pages you have created.
You can do this with in-built access points on your website's home page and other sections/posts as needed, even if it means hard coding everything into HTML, adding images or using JavaScript within posts.
A lot of people without experience writing code will be able to work out how to do this once they get started, so don't worry about what may happen when visiting another site that uses a completely different layout (e.g., WordPress). Make sure there are enough links for users who want information about what you offer so they know where they need to go next.
If you have an online presence, then people will be coming to your website in order for them to find out more about what you do and how they can access it. As such, it's important that if visitors are going to sign up or subscribe in order for them to get the full benefit of accessing your services, there is a form on your website to do so.
This is especially important if you are providing online tools or resources that people can only access through signing up (e.g., email newsletter service, blog post page for sharing content/blog posts).
You should have forms available as follows:
