If you are looking to start a business online, then you should know the importance of lead generation. It is important because it helps you to generate more sales and it makes your business more profitable. Learn what a lead generation funnel is in this article and how to make one.
Lead generation is not a simple process that can be accomplished in one go. It takes time and effort to identify the right people who are interested in your offer at the right point.
A lead generation funnel, otherwise known as a sales funnel, allows you to figure out what your audience wants before they know it themselves. This article will give you information on what a lead-generation funnel is, as well as how to create one.
Lead generation funnels are a set of steps designed to generate interest in your product or service. This process typically starts with you getting information about a potential customer and building them up into a lead.
Then, you move that lead through the pipeline of your website or sales funnel to eventually convert them into a sale.
Lead-Generation Funnels are usually used to bring you new customers. If you are promoting a service or product, the best way to bring in new clients is to use a Lead-Generation Funnels system.
There are three stages to a lead funnel. Let’s walk through the process so that you can understand what each of these mean and how they work for both you and your leads!
The first stage is the entry phase, it’s in this phase where you identify potential customers who fit your ideal customer profile (by researching their needs on various marketing websites) so that they can begin with your initial sales pitch.
Example: A hotel owner decides to market his business via Facebook ads, Zillow and Craigslist to generate new leads rather than spending money advertising in newspapers or magazines.
The second stage is the conversion phase, it’s in this phase where you convert these leads into customers. This can be done through a variety of methods including phone calls to your lead funnel or email marketing campaigns that you send out after they fill out an initial form on your website (we'll talk more about forms and landing pages later).
Example: A real estate agent decides to use her personal blog as a way for potential clients to learn more about her business and make contact with them via comments section.
She also creates free downloadable PDF guides on how she sells homes so that people can learn more about her business.
The third stage is the nurturing phase, it’s in this phase where you continue to nurture and convert your leads into customers by providing them with value that they desire.
This could be a free guide or an email newsletter that provides useful tips on how to sell homes and/or invest money.
Example: A digital marketing agency decides to use their blog as a way for potential clients who have visited their website (via search) to contact them via comments section so they can offer additional information about what services they provide.
They also create free downloadable PDF guides on how to sell homes and invest money so that people can learn more about their business.
Here are the 5 steps to build a lead generation funnel :
Step 1: Create a website or blog and write content that provides value to your audience. This could be anything from free guides, ebook downloads, videos or podcasts on how you sell homes and/or invest money etc.
Step 2: Create a landing page that directs people to your blog or website.
Step 3: When someone lands on the landing page, ask them to sign up for your newsletter. You can also send an email asking if they want more content and/or information from you (you don't have to mention anything about homes).
Make sure you include a small form where they can enter their name, email address and phone number so you know who is interested in what kind of content etc.
Don't forget at this point to make it clear that by signing up for the newsletter; I will receive a free copy of your ebook, video or whatever you are offering.
Step 4: On the landing page ask them if they want to receive more information and/or content from you in the form of an email newsletter that will be sent out regularly (every week, every month etc).
Also include a small sign up box where people can enter their name and email address so that when it is time for them to get their next update; they won't have forgotten about signing up.
Step 5: After someone signs up on your website or blog make sure you send them an automated welcome message with a link to your landing page . This way they will receive a welcome email and then after that, you can send them an update or another piece of content.
To get more leads from your current customers, here are some ideas:
1. Ask Your Current Customers – If you have a good relationship with your existing clients already then why not ask them if they would like to give their contact details away?
This is an easy way of getting new business without having to spend any money on advertising or buying expensive marketing materials (source).
You can also ask them how much money it would cost in order for the information to be given away so you can decide whether this makes sense as a strategy based on what you are trying to achieve.
2. Use a Lead Magnet – If you have an existing product or service, then why not offer it as a lead magnet? This would involve giving away something that is valuable to people who sign up for your email list and will encourage them to give their contact details over (source).
You can also include some value in the form of freebies or discounts which they could use if they decide on signing up with you.
3. Create Value-Added Content – As well as offering your current customers something special so that they’ll want more from you, why not create other content that will help them to learn more about your business?
This could be a blog post, video or something else which is valuable and worth sharing with others.
4. Offer Free Resources – If you have free resources on your website then why not offer these for free if people sign up for the email list (source)? You can also create special offers so that they’ll want to give their contact details over when signing up.
For example, by offering an ebook or guide as part of the lead magnet would encourage people to give their information away because it's valuable content they may find useful in the future.
5. Offer a Discount – If you have an existing product or service, why not offer a discount for people who sign up to your email list? This could be as simple as offering it at half price if they give their contact details over (source).
You can also create other offers where the cost is reduced by signing up with you and then use this information to send out targeted marketing emails later on in order that they may buy from you again (source) Social Media
As well as using social media to drive traffic, you can also use it to direct people towards your website and encourage them to sign up for the email list.
This is because a lot of your customers will be on Facebook or Twitter so why not promote this by sharing content which they would find interesting? You could do this with images, videos or just plain text – whatever works best!
6. Use Social Media Platforms – If you have an existing business then why not share information about that through other platforms such as LinkedIn (source)? By doing this you'll get more exposure across a wider audience and also get people to sign up for your email list in the process.
This can be a great way of building relationships with other businesses as well because you'll have more people who are interested in what you're doing – making it easier for them to buy from you (source)
7. Ensure Your Website is Mobile Friendly – If most of your traffic comes from mobile devices then make sure that your website is fully responsive so that it works on all types of device.
By having this, the majority will be able to access content no matter where they are at any given time (source). This is a great way of getting more traffic to your website as it will make people feel like they're being taken care of no matter what device they use.
This means that you'll have an increased chance at converting them into customers (source).
Lead generation is a process of getting potential customers to contact your business. It can be done in many ways, but the most effective one is through online lead generation.
When you are looking for the best lead generation tools, there are many to choose from and each of them has their own advantages and disadvantages.
You need to pick what will be most effective in your business based on factors such as: how much money you want to spend, how quickly it needs results or if it's a long-term strategy that requires more time investment than others.
The following list contains some top rated websites where businesses can generate leads:
1. ClickFunnels- Clickfunnels is a sales funnel software that helps you to create your own landing page, squeeze pages and email autoresponder by taking advantage of the power of affiliate marketing.
It's also one of the best lead generation tools because it can be used for both B2B and B2C business models.
With this tool, you can easily manage all aspects from creating an opt-in form to setting up autoresponder sequences with emails or SMS messages that will help sell products directly through your website without any additional work on your part!
How Does Clickfunnels Work? The main goal of ClickFunnels is to help you build your sales funnels. You can choose the best funnel that fits your needs, and then customize it according to how you want it to look like.
It's also easy for users who are not technical in setting up their own landing pages or squeeze pages because they only need a few clicks on different sections of the dashboard!
2. LeadPages- This tool helps businesses create stunning opt-in forms by providing them with all necessary tools such as high quality templates, call tracking scripts and email autoresponders.
It also comes with a variety of pre-built templates that you can use to promote your products and services, or even create landing pages for lead generation campaigns.
3. Mad Mimi- This tool is the best choice if you want to offer customized email autoresponders based on customer data such as: first name, last name, company size category and more!
You will get access to some amazing tools such as call tracking scripts , A/B testing features among others that help improve conversions by providing users with relevant emails at the right time during their purchase process.
4. Aweber- This tool is a great choice for online businesses that want to manage their email marketing campaigns from one place .
With this service, you get access to all the tools and features needed in order to send personalized emails or newsletters based on customer data such as: first name, last name , company size category and more!
5. MailChimp- If your business needs an effective way of managing multiple mailing lists then this is the best option for you because it comes with built-in list segmentation tools as well as advanced reporting capabilities so that you can easily monitor and analyze your email campaigns.
6. Constant Contact- This is a great tool for online businesses that want to send personalized emails or newsletters based on customer data such as: first name, last name , company size category and more!
You will get access to all the tools needed in order to create beautiful opt-in forms , manage multiple mailing lists from one place or even use this service as an effective lead generation platform.
