Lead generation can be a difficult process, especially if you're not sure where to start. In this blog article, we'll briefly discuss 7 lead gen tools which are on the market to help get you a successful lead generation campaign started.
Lead generation is essential for any business to succeed in today's competitive landscape. There are many ways to bring new leads into your company, including email marketing and prospecting through social media platforms.
However, lead generation can be tedious, time-consuming work. In this article, we'll explore 7 lead gen tools that will give your business a boost!
Lead gen tools are used to generate leads for your business. The most common type of lead gen tools are autoresponders.
Which allows you to set up an email series that automatically sends out emails when certain criteria are met (such as the number of potential customers who have viewed your website).
Good lead gen tools will help you get more qualified leads; it'll also make sure those people actually take action on what they learn about from their experience with your company! In other words: It's essential for any business looking to grow.
As we mentioned earlier, lead generation is time-consuming work that can be tedious and boring for any business owner.
You'll have to spend hours every day logging into your autoresponder or website analytics software in order to find out what's working and what isn't; you'll also need some way of tracking which leads are moving through the sales funnel from point A all the way up until they become a customer!
Using a lead gen tools will save you so much time, it's almost ridiculous: Instead of doing all that work all by yourself, you can leave it to the tool.
The software will do most of the legwork for you; in addition, there are lots of lead generation tools out there with different features and capabilities — so choose wisely!
There are several different types of lead generation software/tools, each with their own advantages and disadvantages. Here's a quick rundown:
1. Autoresponders: Autoresponder tools allow you to create an email series that automatically sends out emails when certain criteria are met (such as the number of potential customers who have viewed your website).
You can also use autoresponders for other purposes, such as sending newsletters or drip campaigns .
2. Website Analytics Tools: These tools help you track what visitors do after they've visited your site; it'll show you how many people click through from the landing page to the sales page, how many people purchase a product or service after they visit your website and so on.
3. Email Marketing Tools: These tools allow you to send out emails using various templates that are pre-designed by the tool itself.
In addition, some lead generation software/tools have their own email marketing features built in; this way you can use it as both an autoresponder and an email marketing platform .
4. SEO Services: SEO services help improve your search engine optimization (SEO) for free — which means if there's any chance of someone finding your business , then you need to use it!
Lead generation software/tools can vary in their capabilities and features, so it's important to make sure you choose the right one for your business.
Here are some of the things you should look out for when choosing a lead generation tool:
1. Lead Capture: It's important that your company has a good amount of leads coming in from potential customers — this is where lead capture comes into play.
There are various ways to do this; here are just a few examples: You can use an autoresponder (like I mentioned above) or have someone manually enter names and email addresses into contact forms on your website.
You can use a lead capture form that's built into your CRM software or other sales management system .
2. Leads Scoring: This is where you assign points to each potential customer based on certain criteria, such as how much money they're willing to spend, what products and services they would be interested in buying from you , etc.
Once the score has been calculated for every single person who visits your site (or lands on an autoresponder), then it'll show up in one of two places: On the landing page if there are more than 10 leads; otherwise it 'll show up in your CRM.
3. Leads Tracking: This is where you get to see how many people have been converted into leads, and which ones were the most successful (i.e., they signed up for a newsletter or made an appointment).
4. Email Marketing: Email marketing tools are great because it's easy to create different types of emails that can be sent out automatically at certain times each month.
You can also send them directly from within WordPress' email composer , so there's no need for any additional software/plugins — just use one of these! Here are some examples:
So what are the best lead gen tools for your business? Here's a list of our top picks:
1. HubSpot Email Marketing: This is where you can create personalized email sequences that will be sent out automatically at certain times each month, such as when there's new content added to your website, or an update on any of the products/services you offer.
You can also use it to send direct emails from within WordPress' email composer (no additional software required).
2. Google Analytics: If you're not already using this tool in order to track all of your online marketing campaigns , you're making a huge mistake!
This free tool will help you track your website traffic, and it's also great for tracking where people are coming from when they visit your site.
3. Google AdWords: If you want to get started with online advertising, this is the best place to start.
You can create ads that target specific keywords or phrases , which means that if someone searches for "puppy training" on Google Search Engine (which happens quite often), then your ad will show up in front of their search results!
4. Facebook Ads: As mentioned before , one of the quickest and easiest ways to get your business noticed is through Facebook Ads.
This tool will allow you to create ads that are targeted towards specific demographics or interests , and it'll also show up in people's newsfeeds as they browse their feed.
5. ClickFunnels: This is a great way to create an online sales funnel that will allow people who are interested in what you have to offer, but don't know how they can purchase it from you, so that they'll be able to easily do just that!
6. LeadPages: A lead capture form plug-in created by HubSpot , which allows users (like yourself) who own websites or blogs to create a lead capture form that will automatically send people who fill out the form over to your website, where you can then have them sign up for your email list.
7. iContact: This is one of my favorite tools , as it allows users (like yourself) to easily set up autoresponders and drip emails. These two features allow you to find new leads when they visit specific pages on your site, or even right after they register with certain services!
