Here you will get to know about influencer collaboration email template, why they are used, and much more.
Influencer collaboration is important for brands, especially for their digital marketing efforts. The purpose of this article is to give you an idea on how you can collaborate with influencers using email.
Influencer Collaboration: A perfect way of utilizing the power of your brand side by side with another star's.
We have come a long ways since influencers defied these rules and promoted flabby skin care cream, acne prone deodorant or slow-motion lens in exchange for expensive treasures -- influential people are now using social media to collaborate on new products, unique services and creative partnerships that benefit both parties involved.
Here we take you through all the various ways you can collaborate with an influencer through email.
Continue reading to know more about influencer collaboration email template.
Influencers like blogger or internet singer on Instagram use their influence to share reviews and get freebies, brands are now using similar tactics and pushing products that they believe would benefit them as well in return of both sharing it with others around the world and acting as "PR-stars" for product features which ultimately work in favour of a brand.
According To the EY and Havas prediction, there will be an annual marketing spend of $1 billion towards influencer collaborations. Now that the popularity of this tactic has emerged companies are making it a part and parcel for their digital strategies as well.
Nowadays, influencer collaboration email template are used to pitch products or services directly from your brand CEO to said influencers which he/she believes is worthy enough particularly if they have large social media following and can be part of a brand's credibility.
This could be another way to market your products, dip into the boundless possibilities such as blog tours where you would give away freebies for reviews or appearances and the list is endless.
However it's important that these emails are pitched with care , maybe not all influencers accept collaborations from brands but things can look down if an email chain gets dropped by a few people who were supposed to promote it.
Influencer collaboration is an excellent way to build your brand. We’ve prepared a great email template for you that will help you attract new followers, and build solid relationships with influencers and potential customers alike.
Emails with this format sound well drafted to the reader and you will receive thousands of replies from people interested in taking part.
Pitch appropriately - even if your viral video or social post went viral, pitch only relevant products that are seen as value-added services by influencers. Screen emails - 90% of influencer collaborations fail due to lack of collaboration between brands and potential partners/influencers because they screener their emails and hence don’t get through.
The winning point here is that you should mail to as many marketing accounts as possible - this will enlarge your reach massively and most importantly, do not shy away from pitching difficult questions or requests but be prepared for some powerful rejections given by a few people but don't lose hope , these are the breaks in getting things done properly. Remember however to collect all mailing addresses.
Google Work email Import an FB messaging template - If you don't have Facebook messages but are registered on their platform , it's not so crucial . Make sure to import a facebook message wrapper or ask your friend. A back up plan should be in place if any emails get rejected.
Attract the attention of influencers or investors by sending them a personalized email. You will be asked to provide some basic information about your brand on their forum post which is usually followed up with a question in order for them to make out whether you are trustworthy enough.
Getting past that first hurdle is half your job. The recipient might not reply even if they liked it, there was simply too much competition from all other brands pitching ideas at this point but there will be others who are happy to include you into the collaboration.
You can now proceed with your pitch by sending them a personal message on Facebook, Instagram or even Twitter where you have their email address and follow the link of this post . or alternatively, if that fails then try LinkedIn messaging too.
Email template for outreach:
Subject : Request ...
Hello (Name)
This email is an offshoot of my organization's Digital Marketing and Creative Competitions competitions. We will be holding the very first round of our title-earner contest to select 2 winners who have been shortlisted on 27th December 2018. The entry criteria for this competition is firm commitment with one or more 3 star Get Free Tips.
Boost your email marketing initiatives by entering into a partnership with us. Sign up along with box giving consent to receive emails and blog/forum posts on anything to do with email marketing, as well as your own launch details.
Any information not requested will be discarded immediately by me. Submit a question or comment below if you have any questions about our services. Will include: Email address Consent Agreement Partner Requirements (will further guide)
Reply ASAP!
The importance for any online marketing enterprise is their ability to get potential customers or visitors on their websites. Your email (email advertising) can drive traffic and also make a huge impact in your company's overall performance as well as profile too.
Hardly anyone has the time or motivation to even take note of all these other social media campaigns that are popping up by companies but they will look at it once you got them signed-up with an eye -catching email that will attract them... Get FREE Tips
PLUS: Receive awesome roundups for Email Marketing, SMO & Social Media - One week later.
1.What are good examples of influencer outreach e-mails?
The best example of an influencer outreach e-mail is a request for a partnership. It should be personalized to the person's individual business and what they do, but it should also mention that this partnership will help grow their audience.
An example would be:
Hello <first name>,
I'm reaching out to you because I believe we have something in common--we both want to build our brands and reach more people.
We can help each other achieve this goal by partnering together. What if I told you that you could reach hundreds of thousands of potential customers with my social media following? Would you like to learn more about how this might work? Let me know! Thank you,
Joe Smith.
2.Can I maintain the integrity of my brand to accept partnership requests? How do I preserve privacy?
Most certainly. Integrity is a key component when trying to become an email expert and reactively growing your global email list with uniquely received emails.
3.What should I include in my influencer collaboration email?
In order to answer this, we need to understand some key things related to influencer marketing like: What is influencer marketing?
What are the skills required for becoming an influencer? and finally what are the steps involved in creating a successful collaboration email.
Simply put: Influencer marketing is the process of identifying individuals who have a large social media following or who are popular with their target audience and then getting them to promote your brand or product through their social media channels.
Skills required for becoming an influencer are good knowledge of public relations, strong networking skills, and understanding how much money can be made by working with brands.
Finally coming onto the final part i.e Steps involved in becoming an influencer.
There are many steps involved in becoming an influencer but firstly, you need to get yourself on social media platforms like Instagram, Twitter etc so that you can start building your influence base and start reaching out to other people as well as companies that would be willing to work with you.
4.How do I get an influencer to reply to my message?
There are many ways to get an influencer to reply to your message. You can try out some of the following:
5.How do you write an email to brands for collaboration?
In order to answer this, we need to understand some key things related to email marketing like: What is email marketing?
What are the steps involved in writing an email for collaboration? and finally what are the steps to write an email for collaboration.
Simply put: Email marketing is a marketing strategy that uses emails as a means of communication with customers. This could be newsletters, ads, transactional emails or social media updates.
Skills required for becoming a content writer are good command over the language in which you want to write, strong grammatical skills and understanding the basics of Search engine optimization.
Finally coming onto the final part i.e Steps involved in becoming a content writer. There are many steps involved in becoming a content writer. First, you need to take classes in marketing and editing to learn the skills needed. Then it is time to start applying those skills by pitching ideas to publications such as newspapers or other companies that would be willing to buy your work. Finally, creating a good work portfolio is of utmost importance.
6.What is the fastest way to build an email list?
Email marketing is one of the most effective ways to grow your business. It allows you to connect with new customers and offers valuable content that can be shared across social media platforms.
In order to build an email list, you need to first figure out what type of content your audience would like to see on a regular basis. Then write it down and share it in your newsletter or blog posts so that people will sign up for the mailing list.
Another way is by using an autoresponder which will automatically send out emails based on the subscriber's preference. You can also use this tool to schedule content around holidays or important dates so that people won't forget about you when they are busy with other things like weddings, birthdays, etc.
In conclusion, Influencer Collaboration Email Template is a great way to generate awareness and attract your targeted audience.
By creating this email template, you will be able to take any brand name as the first sender - which means that it can reach more people in comparison to being listed at the bottom of others emails list or only appearing once every 12 months (if we are talking about an annual marketing campaign).
