What are HubSpot Sequences?

‍

HubSpot Sequences is a marketing tool that helps you to create sequences of emails, social posts and ads. A sequence is a series of related content that's delivered over time. You can use Sequences to:

• Deliver email courses
• Send out automated drip campaigns
• Promote an event or webinar
• Nurture leads
• And more!

Why should you use Sequences?

‍

There are a number of reasons why you should consider using Sequences in your marketing. Here are just a few:

• Sequences allow you to automate content delivery, which can save you time and help you to reach more people with your marketing efforts.
• Sequences allow you to achieve a consistent look and feel across all of your marketing materials, which can give your brand more cohesion.

While time savings is a big part of what a tool like Sequences can offer, you shouldn't overlook the ways in which a tool like Sequences can help you step up your effectiveness, too.

‍

How to use Sequences effectively?

‍

Using Sequences effectively is all about choosing the right content for your target audience. Here are some tips in order to choose the best content:

• Think of what it is that you're trying to achieve with a sequence, and then brainstorm ideas on how you can accomplish this goal through email courses and other content.
• Make sure that you're providing valuable and helpful information to your audience with the content or course that you choose. You don't want to be spammy, but rather provide value to those who are receiving it.
• Be as specific as possible when creating a sequence! If someone is on your list because they opted in for a free ebook, you shouldn't be sending them emails about webinars.

What is included in Sequences?

‍

Sequences allows users to do so much more than just send out email courses or drip campaigns! Here are some of the features that Sequences includes:

• Lists - Allows you to group contacts together and send related emails and content to those groups
• Triggers - Triggers allow you to set up automation rules for your Sequences. For example, if someone signs up for a free ebook or webinar, they will automatically be added to the sequence that's associated with this particular trigger.
• Automation Rules - Automation rules help you to control the way that content is delivered to your contacts. For example, you can choose to send an email immediately upon sign up, or wait until a certain day or time.
• Design - You can completely customize the design of your sequences emails and social posts in order to match your branding.

How does Sequences work?

‍

Sequences are created in HubSpot using a drag-and-drop builder. You can add content to your sequence by dragging and dropping email templates, social posts or ads into the sequence editor. You can also customize the look and feel of your content, including adding images and videos.

‍

‍

Once you've created your sequence, you can schedule it to deliver at a later date. You can also create as many sequences as you want and run them all together at the same time, which allows for easy A/B testing.

‍

Compared to Other Similar Tools

‍

Sequence is similar in some ways to other tools that offer automated content delivery such as MailChimp and Marketo. However, Sequences has a few features that make it stand out from the competition:

1. Sequences is free for anyone to use, while other tools typically have a paid subscription model.
2. Sequences can be scheduled to deliver at a later date, which gives you more flexibility in terms of when your content is delivered.
3. Sequences allows you to easily A/B test sequences, which can help you learn what works best for your audience and improve results.

What features are available in Sequences?

‍

If you're considering using Sequences as part of your marketing efforts, it's important to know exactly what the tool has to offer. Here are just a few of the features available with Sequences:

• You can add email templates, social posts and ads into your Sequences in order to create content for different types of marketing efforts. You can also use these same assets for other purposes outside of Sequences (e.g., send out an email campaign, post on social media or create a Facebook ad).
• Sequences allows you to easily customize the look and feel of your content, including adding images and videos.
• You can schedule HubSpot Sequences to deliver at a later date, which gives you more flexibility in terms of when your content is delivered.
• HubSpot Sequences allows you to easily A/B test sequences, which can help you learn what works best for your audience and improve results.
• Sequences can be paused and resumed at any time, which gives you more control over the timing of your content.
• You can create an unlimited number of sequences in HubSpot, which allows you to test a variety of content and strategies.
• Sequences is available in over 20 languages, making it accessible to a global audience.

‍

Why do you need this? What problems does it solve for your business?

‍

HubSpot Sequences can help you to save time and reach more people with your marketing efforts. Automated content delivery allows you to create a consistent look and feel across all of your marketing materials, which can give your brand more cohesion.

Sequences are completely free for anyone who wants to use it! You don't have to be a HubSpot customer or client in order to use the tool.

The problems it can solve for you are numerous, as you can see for yourself in the features section of this article. Sequences can help you to create content for your marketing efforts more quickly and easily.

If you're looking for an easy-to-use HubSpot tool that can streamline your content creation process and improve results, Sequences are a great choice.

How can you best utilize these goals using Sequences?

‍

Now that you know a little more about Sequences, it's important to think about how you can best utilize the tool to reach your business goals. Here are a few ideas:

1. If you want to improve brand awareness, create a sequence that includes social posts, email templates and ads.
2. If you're looking to increase website traffic, create a sequence that includes blog posts or other types of content.
3. If you want to improve conversions on your website, include CTAs in Sequences along with any additional relevant content.

‍

‍

4. You can also use Sequences for email marketing by including emails into the tool and then scheduling them to be sent at a later date.
5. The Sequences tool is completely free, which means you have no reason not to try it out for yourself! You can also create an unlimited number of Sequences within the tool, allowing you to test a variety of different content and strategies in order to find what works best for your audience.

‍

Limitations of the Hubspot Marketing Sequences tool:

‍

1. One potential limitation with Sequences is that you can only create a certain number of assets per sequence. This may not be a problem if you're using Sequences primarily for social media or email marketing, but could become an issue if you're looking to create a lot of content for website traffic purposes.
2. Another limitation is that Sequences cannot be used as a HubSpot form within the tool. This means that if you're looking to collect leads from your sequences, you'll need to use another Hubspot app for this purpose.

How can you overcome these limitations? What are some additional tips and tricks when using Sequences?

‍

The biggest limitation of Sequences is that you're only able to create a certain amount of assets in each Hubspot sequence. If you want to be able to send out many different emails, social media posts and blog articles within a Sequences tool for website traffic purposes, this might not work so well.

The best way around this limitation is by using the Sequences app in conjunction with the HubSpot CRM. This will allow you to collect leads from your Sequences and then follow up with them using other HubSpot tools.

Additionally, if you're looking for more ideas on how to use Sequences, be sure to check out the HubSpot Academy for more training on the tool.

HubSpot Workflow vs. Sequences - Which one is better?

‍

When it comes to HubSpot Workflows and Sequences, there can be a lot of confusion about which one is the right tool for the job. In this section, we'll compare and contrast these two tools so you can figure out which one is best for your needs.

-HubSpot Workflows are designed to automate tasks that are recurring within Hubspot, not to create content. This means that if you're looking for a HubSpot tool that can help with automating tasks related to your marketing strategy or sales process, HubSpot Workflows is the better choice.

-If you want to be able to create blog posts, social media updates and email templates within one HubSpot tool, Sequences is the better option.

-If you want to be able to create a HubSpot form within your Hubspot sequence, HubSpot Workflows might be a better choice for you.

You can read more about these two tools and how they work together by checking out this article to understand How Do Sequences and Workflows Compare?

What if I want to send sales-oriented emails with auto-enrolment?

‍

If you need to send emails to prospects without directly registering them, consider utilizing a workflow to do this. Keep in mind that because workflows send marketing emails, the HubSpot sales tool cannot be used with this.

‍

‍

Tip: If you want to utilize a workflow to send emails but want the layout to be simple (like a regular email sent from your inbox), build the email using the "Email" or "Simple Follow Up Email" email templates.

There is no system to automatically unenroll contacts who react to marketing mailings since they cannot track responses. Include a call-to-action button that the user must click before replying as a workaround.

Sequences are a great way to create automated content, however they cannot be used as Hubspot forms within the tool. If you're looking to collect leads from your sequences, you'll need to use another Hubspot app for this purpose.

This limitation can be overcome by using HubSpot Workflows in conjunction with Sequences. This will allow you to collect leads from your HubSpot sequence and then follow up with them using other HubSpot tools.

Additionally, if you're looking for more ideas on how to use Sequences, be sure to check out the HubSpot Academy for more training on the tool.

HubSpot Workflows are designed to automate tasks that are recurring within Hubspot, not to create content. This means that if you're looking for a HubSpot tool that can help with automating tasks related to your marketing strategy or sales process, HubSpot Workflows is the better choice.

‍

Common ways that Sequences can be useful

‍

Depending on your sales process, a product like Sequences can be useful in a variety of ways. Here are some popular beginning points to think about:

1. Automated follow-ups - This is the most evident. You've just hung up with a prospect who is weeks, months, or a quarter away from taking the next step. You may schedule your follow-up on the right day and time by using Sequences. You can also use Sequences to send out the same email on a weekly basis, with some slight variations each time.
2. Automated drip campaigns - Your sales process might require you to move prospects through different stages as they become new customers or partners of your business. You may want them first to receive an automated welcome message and then follow up emails about upcoming training, new resources for your product/service, etc. As the prospect moves through these different stages you can automate each step with Sequences.
3. Automated webinars - You may have an online course that is available only at certain times of the day or week. By using a HubSpot sequence to send out emails about upcoming courses, you can ensure that your prospects know about the webinar without having to remember to manually send out a reminder. You can also use sequences to follow up with attendees after the live event has finished.
4. There are endless possibilities for how Sequences can be used in order to improve your marketing and sales process - these are just a few examples to get you started!

‍

If you're looking for a comprehensive tool that can help with all aspects of your content creation process, HubSpot Sequences is a great choice. The tool has a wide range of features that rival those offered by other tools on the market, and it's completely free to use.

Additionally, HubSpot Sequences is available in over 20 languages, making it accessible to a global audience. If you're looking for an easy-to-use HubSpot tool that can streamline your content creation process and improve results, Hubspot sequences are a great choice. Try out the tool today!