LinkedIn Sales Navigator is a social selling and prospecting platform from LinkedIn. This blog shows you how to get started with using this tool for your business.

 Having the right tools can make all the difference in how well your sales team performs, so it's absolutely necessary that you know how to use LinkedIn Sales Navigator. 

It's not enough just to have an account - here are steps for success!

How To Use The Tool? 

Wondering how to get started using LinkedIn Sales Navigator to make the most out of it? 

Here are some of the best practices and proven ways you need. Make sure that all managers know how their reps can benefit from this tool. Here are some prospecting tips to teach your reps how to use LinkedIn Sales Navigator.

Choose A Workflow How you set up the tool is completely dependent on how your sales process works, but there are a few ways that work for most people's processes. 

The first step in getting started with using this tool effectively is to figure out how you want to set up your workflow. There are three different approaches, so decide which one is the best for how you do things on a day-to-day basis.

Choose The Best Deal Type Every rep should know how many types of deal there are in Sales Navigator, and what each type means for their prospecting process. 

After you've figured out how to set up the workflow, it's time to let reps know how many deal types exist and how they can be helpful for specific deals in your process.

Choose The Best Experience For Your Prospects Every person who does business with a company has different needs and requirements, so there are three basic experiences that allow you to cater your approach to how the prospect wants it. 

After you've set up how reps will use LinkedIn Sales Navigator, let them know how they can personalize their experience based on how prospects want things done.

Connect With Decision Makers Connecting with decision makers is one of the most important parts of knowing how to get started using this tool. 

Make sure that every person on your team knows how to find and connect with people who can give them the decision they need, whether it's a yes or no answer.

Prospecting Tips Every sales rep needs prospecting tips in order to know how to get started using LinkedIn Sales Navigator correctly. 

Here are some of the best ways to start using this tool if you're just getting started. One handy method is using tools like a LinkedIn Sales Navigator email extractor to quickly gather contact details for decision-makers. This makes it easier to focus on building meaningful connections and reaching out to the right prospects.

Remember To Follow Up Just because someone is in Sales Navigator doesn't mean they will accept your connection request, so make sure to follow up with prospects who don't respond to the first email or call attempt. 

You'll need to remind reps how important it is that they keep following up with people who don't initially respond if you want everyone to get the most out of this tool.

Habits And Processes It's important to have a good workflow for how you manage your accounts and prospects, so it's necessary that everyone on the team knows how to use Sales Navigator correctly. 

Make sure every person who uses this tool follows these standard procedures in order to make things easier later down the road.

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How to Make the Most of LinkedIn's Sales Navigator

We've covered everything from the fundamentals of Sales Navigator to how you get the most out of this product in 2020. Here's how to get started from the ground up.

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1. Begin Your Risk-Free Trial

The only way you'll ever know how to get started with this product is if you try it out for yourself. As soon as your 30-day risk-free trial runs up, make sure that every member of the sales team knows how they can benefit from using LinkedIn Sales Navigator.

Learn More About The Product If you're going to help your reps with how to get started using this product, you need to know how it works yourself. 

There are many training courses and webinars that can help you learn about how LinkedIn Sales Navigator can benefit your business in 2020.

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2. Set Up Your Account

The next step in how to get started is setting up your account. All members of the team need to be able to log into this product, so make sure that you set it up before anyone starts using it.

The Sales Navigator will first offer you the option of saving your existing LinkedIn contacts as leads. 

You can also import all of your contacts and accounts by syncing Sales Navigator with Salesforce or Microsoft Dynamics 365. If you use other CRMs, you have a lot more choices for integrating LinkedIn with other apps.

At this point, you've completed the first step in creating your account. You may now see and save the businesses that Sales Navigator recommends. You can keep track of developments, track new leads, and get company-specific news by saving a firm in your account.

This allows you to be well-prepared for your initial conversation with a potential customer. If you aren't sure which firms to save yet, you can skip this section and add them later.

Finally, fill out the information about the types of leads you're looking for. You can fill in details about your sales region, industry interests, and the job functions you want to target for this.

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3. Find Leads And Prospects

Once you've gotten the basics of how to set up your account down, it's time to find some leads and prospects. There are two main ways that reps can find companies in Sales Navigator:

- Search for specific firms by name or location

- Target a region and let LinkedIn pull possible matches for you based on your preferences

Both of these methods will allow you to find a wide range of companies in your industry. 

They also make it easy for reps who aren't sure how they want to use this tool yet, since they can experiment with different approaches until they discover what works best for them.

Sales Navigator is only one aspect of how LinkedIn benefits sales teams. Make sure that everyone on your team knows how to get the most out of this product by using it correctly in 2020!

Industry, designation, first and last name, postal code, company size, seniority level, and years of experience are all filtering choices on the left side of the screen.

In addition, Sales Navigator has a function known as TeamLink. To see bridged or team connections, utilise TeamLink to filter your results. 

You can ask your common connection for an introduction if TeamLink finds a personal connection between your prospect and a team member. Finally, you'll be able to view prospects on the Leads tab when they've been added as leads.

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4. Filter Sales Preferences

Sales Navigator makes it easy to filter your preferences and find the right companies for you.

For instance, if you're a sales rep who wants to work at small organizations with around 100 employees, set up filters that will help target these types of firms. You can also create specific searches based on how big they are or how long they've been around.

However, if you're an inside sales rep who wants to work with larger organizations or more established companies, set up filters that will help target these types of firms. 

You can also create specific searches based on how large they are and how long they've been in business for.

Those two examples illustrate how important it is to know how to set up your preferences. Make sure that you're always searching for leads and prospects with the right filters enabled before moving on.

Leaving the wrong filter turned on could cause you to miss out on some great opportunities or lose track of how well you perform in certain industries!

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5. Check Up On Your Saved Leads

Once you've saved a prospect, there are several things that you can do with them.

For instance, clicking on their name will take you to the Lead Detail page where all of your information about how they found out about your company is displayed. You can also look at how many times they viewed or clicked through on the different posts in the company's LinkedIn page.

Another option is to review how many messages have been sent back and forth between you and your prospect so far. 

You might want to change how often the messages are being exchanged or contact them directly if a message isn't answered within a certain amount of time.

Finally, reps can check on how quickly they respond whenever new content is added to their company page.

If your lead isn't receiving any messages, consider how often you're sending them and how long it's taking for a response. These could be great areas of opportunity if the prospect doesn't seem interested in anything that you've sent over so far!

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6. Build Contacts And Make Connections

A large part of how to use LinkedIn Sales Navigator correctly involves making as many connections as possible. It's important for reps to know how they can build their network on this platform and how it'll benefit them in 2020!

One great way that you can do this is by attending online networking events hosted on LinkedIn Groups.

These are perfect for reps who want to make connections but aren't ready yet to start using Sales Navigator.

When you host your own event, it's important that the title is descriptive and contains keywords or hashtags relevant to how you're trying to find leads on LinkedIn. 

This will help attract people in your industry so that they can learn how to build their own networks and how they'll benefit in 2020!

You can also attend other people's events by clicking on the "Attending" button when you're looking at an event, but be sure not to spam them with too many messages. 

Sending a personal message instead will make it clear how interested you are in attending while still giving them the opportunity to save how how they'll benefit in 2020!

Reps can also use these events as a way to build their own networks and gain new contacts that might be relevant now or later. 

You never know when those connections will help you find your next lead on LinkedIn, so it's important for reps to take advantage of how they'll benefit in 2020!

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7. Leverage Insights From Sales Navigator

Reps need to know how they can leverage insights from Sales Navigator in order to find their next lead!

One way that reps can do this is by looking at what types of content are getting the most views. This could give them a glimpse into which industries or topics might be relevant for how they'll benefit in 2020!

Another option is to look at how many views are being received by posts that you've made. You might want to consider writing more of this type of content if it's getting a lot of attention or promoting the one post further if it isn't doing as well so far.

Finally, reps can also use insights from Sales Navigator in order to find their next lead on LinkedIn!

For example, reps can look at how many times their profile has been viewed by other people. This is a great way to see how much interest there might be in how they'll benefit in 2020!

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8. Offer Prospects Value

Prospects will be much more receptive to how you can benefit them if they know that there is value in what you're offering. You need to make sure this happens from the very beginning so your lead knows how it'll help them in 2020!

Be sure to provide a lot of informational content when speaking with leads and highlight how many people have found success in how they'll benefit in 2020!

Reps can also offer prospects value by sending them relevant content that isn't directly related to how you're trying to sell something. 

This might include blog posts, infographics or even an article about how others are making the most out of LinkedIn Sales Navigator for their own businesses.

It's critical that reps show how they're going to benefit the prospect in how they'll benefit in 2020!

9. Install the Sales Navigator Chrome Extension

It's a simple trick that will save you a significant amount of time and effort. You may view LinkedIn profiles from within your Gmail account with Sales Navigator's Chrome extension. 

This addon can also help you with icebreaker subjects, save leads for you, and display TeamLink data.