Marketing trends change constantly, and there’s one thing that seems to remain a staple: email marketing. Keeping an email list of customers is crucial now more than ever, but have you found that it can be tricky to provide an exceptional customer experience while keeping your commercial goals in mind? Well then, read on as we tell you how to send mail with tracking and provide other ideas for successful email marketing!
Introduction
Email marketing is a great way to connect with your customers and promote your business. But with so many emails being sent every day, how can you make sure yours stand out?
One way to improve your chances of success is to send mail with tracking. This allows you to see who opens your emails and when, so you can gauge their interest and follow up accordingly.
Plus, there are a few other things you can do to improve your email marketing efforts:
1. Personalize your messages
People are more likely to respond to emails that feel like they were written just for them. So take the time to personalize your messages, addressing the recipient by name and mentioning something specific about their situation.
2. Keep it short and sweet
No one wants to read a long, rambling email. Keep your messages concise and to the point, and you’ll be more likely to hold your reader’s attention.
3. Use strong subject lines
Your subject line is your first chance to make a good impression, so make it count. Write something that’s interesting and attention-grabbing, and avoid using gimmicky phrases like “You won ’t believe this…”
4. Make it easy to scanMake your email as easy to skim as possible. Include short paragraphs, short sentences and short words where you can (and don’t forget a spell check). If you’re looking for an extra dose of compelling content, check out these tips on writing great subject lines , courtesy of OkCupid marketing director Dan Gould.
5. Keep the tone professionalIf you’re sending a message to someone with whom you haven’t connected in the past, it should be professional rather than personal in nature, unless the person has specifically told you they’re comfortable receiving otherwise. A good rule of thumb is that if what you are about to say would sound out of place in a business email, you probably shouldn’t include your remark in your initial match message.
6. Remove personal informationThis is especially important when writing a first message because the content will better represent you as a user and allow for a more genuine conversation that can progress from there. It’s more than OK to let someone know about your favorite band, but it won’t help you stand out among the hundreds of other users who send them this same bit of information.
Set up your mailchimp account
Welcome to the blog section of How To Send Mail With Tracking – Plus More Tips For Email Marketing Success. Here we will be discussing how to set up your mailchimp account and get started with email marketing.
Mailchimp is a web-based application that allows you to create and manage your email marketing campaigns. It is free to sign up for a Mailchimp account and you can use it to send up to 12,000 emails per month.
Once you have created your account, you will need to create a list of subscribers. You can do this by importing your contact list from another application or by manually adding them one at a time.
Once you have your subscribers list set up, you can start creating your email campaigns. Mailchimp offers a variety of templates that you can use to design your emails, or you can create your own.
You will also need to set up a system for tracking the results of your email campaigns. Mailchimp provides detailed reports that show you how many people opened your email, clicked on links, and unsubscribed from your list.
By following these tips, you will be well on your way to successful email marketing with Mailchimp.
Sending email campaigns
Email marketing can be a great way to reach out to potential customers and customers. But if you want to make sure your campaign is successful, there are a few things to keep in mind.
Here are some tips for email marketing success:
How to send mail with tracking Tip#1. Use Email Tracking
Email tracking can help you see who opens your emails and when. This information can be valuable in understanding what works and what doesn't with your email campaigns. There are a number of free and paid email tracking services available, so find one that fits your needs.
How to send mail with tracking Tip#2. Keep Your Subject Lines Short and Sweet
Your subject line is the first thing recipients will see when they receive your email. Make sure it's short, sweet, and to the point so they know what the email is about and are more likely to open it.
How to send mail with tracking Tip#3. Craft Engaging Content
Once you have someone's attention, it's time to deliver on the promise of your subject line with engaging content. Write compelling copy that speaks to your audience and offers them value. If you're selling a product or service, make sure to include a call-to-action so recipients know what you want them to do next.
How to send mail with tracking Tip#4. Test, Test , Test
Thanks to advanced analytics tools like Google's Campaign Experiments, it's now easy for any sized business to rapidly test subject lines and content so you can find the most effective combinations and eliminate the ones that aren't working.
How to send mail with tracking Tip#5. Time Your Emails If you're sending a weekly newsletter, go even more granular. Schedule it to go out at different times on different days of the week so you can determine when your recipients are most likely to open the message and optimize your delivery schedule accordingly.
Important features for successful email marketing campaigns
There are a few important features to look for when setting up an email marketing campaign that will help ensure its success.
One is the ability to track both opened and clicked emails. This way you can see who is actually interested in your content and follow up with them accordingly.
Another key feature is automation. This can save you a lot of time by scheduling your emails in advance and segmenting your list so that only the most relevant content is sent to each subscriber.
Finally, make sure you have a good system in place for managing unsubscribes and bounced emails. This will keep your list clean and improve your deliverability rates.
Tracking and analyzing open rates
One of the most important things you can do to ensure email marketing success is to track and analyze your open rates. This will help you understand what’s working and what isn’t, so you can make necessary adjustments to improve your results.
There are a number of ways to track open rates. One is to use a free service like Google Analytics. Once you’ve set up an account, you can add a tracking code to your email template that will allow you to see how many people opened your email.
Another way to track open rates is through your email service provider. Most providers will offer some sort of open rate tracking, either through built-in features or third-party integrations.
Once you start tracking your open rates, take a close look at the results. Are there any patterns? Is there a particular time of day when more people seem to open your emails? Are there certain subject lines that perform better than others?
By understanding these patterns, you can make tweaks to your email campaigns that will result in more opens, and ultimately, more success.
Conclusion
Email marketing is a powerful tool, but only if you use it correctly. With the tips in this article, you should be able to set up email tracking and start seeing the results of your campaigns in no time. But don't stop there — continue to experiment with different strategies and tactics to find what works best for your business. And always remember that the best way to succeed in email marketing is to focus on providing value to your subscribers.
FAQs
1. What is email tracking?
Email tracking is a process whereby a sender can track the delivery and receipt of an email message. This usually involves the use of special software that records information about when and where the email was sent and received, as well as any other relevant data such as the subject line, recipients, and sender.
2. Why would I want to track my emails?
There are a number of reasons why you might want to track your emails. For example, you may want to make sure that your messages are being delivered properly, or you may want to track the times and locations at which your recipients are opening your emails. Email tracking can also be useful for managing customer relationships, as it can help you to identify when customers are engaging with your emails and how often they do so.
3. How do I set up email tracking?
There are a number of different ways to set up email tracking. If you use a desktop email client such as Microsoft Outlook, you can install an add-on that will enable tracking for all of your outgoing messages. Alternatively, there are a number of web-based services that offer email tracking features, which you can use by signing up for a free account and adding your customized tracking details to outgoing emails.
4. What’s a good time to send email?
One of the most commonly asked questions about email marketing is when is the best time to send an email. There are a number of factors that can affect open rates, including the time the emails are sent as well as competition from other communications in your recipients’ inboxes at that point in time. However, there’s evidence to suggest there are certain periods during the day and week when recipients are more likely to engage with incoming messages. Data from MailChimp has found that emails sent on Friday evening are most likely to receive a high click-through rate (CTR), while those sent on Monday morning tend to have the lowest. Scheduling and date-stamping tools can help segment your email sequence so that you don’t spend too much time on one day of the week before moving to the next.
5.How do you send a trackable email?
There are several trackers you can access, depending on your email client. Some of the best and most popular are the following:6.Automation ToolsIn the world of commercial emails, automation means nothing more than the ability to serve each recipient a personalized message at exactly the right moment. Automation tools shift logic into dynamic content in an email so that it's always unique for every single reader or recipient. Many tools also provide analytics for making improvements to your emails and maximizing their effectiveness between clicks-to-opens and other metrics based on how recipients interact with your messages. There are two major differences between commercial off-the-shelf (COTS) software-as-a-service (SaaS) email campaigns and manual email marketing . The first is that SaaS products simplify setting up campaigns by taking care of the specifics of compliance and content, fulfilling best-practices for making your message legal and readable. The second is that many offer sophisticated analytics, which you or your email service provider can use to adjust future emails based on how recipients interact with each unique email message.
