In this post, you will learn how to send a press release by email. Make advantage of press release email templates to expedite the process of producing your own press releases.
Learn how to send a press release via email in this article. Make use of press release email templates to speed up the process of drafting your own.
An example of a press release email is shown here:
Starship Galactica vs. the USS Enterprise: Which is the fastest spaceship?
How are you? Galactica is the better option if you want to travel from Earth to Alpha Centauri faster than the USS Enterprise.
That's what our 'Fastest Fictional Travel' infographic indicates.
Comparing how long it would take for a superhero or a fictional starship to travel long distances, we used a logarithmic scale.
I knew you'd be interested in our findings given how frequently you write about cutting-edge technology and science fiction.
Below is a copy of the news release with the infographic.
For any questions, please contact me and I will respond as soon as possible.
Thanks, TravelMath.com has created a real infographic that serves as the basis for this press release email sample. TravelMath is a travel-related company.
In order to target high-authority media sites, the firm sought to generate travel-related material that also appealed to a larger audience.
TravelMath and Fractl collaborated to develop an infographic comparing the interplanetary travel speeds of superheroes and starships for how to send a press release via email.
It was hoped that the film would appeal to sci-fi and pop culture aficionados while yet being relevant to the tourism business. They were able to gain publicity on Yahoo! News, Space.com, and Fast Company as a result of their effort.
Travelmath may have sent journalists a press release email like the one seen above as an example. This press release email has been broken down into sections.
This will help you understand the significance of the various components and how to best approach each one.
In your press release email, the subject line is the most significant component.
I can't stress enough how important this is.
Your subject line determines whether or not a journalist will read your email.
If you nail this, you'll be in the running for favourable press attention. Your email will be sent to the garbage if you make a mistake. It's email marketing 101, folks.
Because press release subject lines are so difficult to learn, they're an issue.
Why?
Because headlines for most press releases aren't all that interesting.
It's logical to use the headline of your press release as the subject of your email, but it won't go you very far.
It's worth pondering – "Press Release: Brand X Partners With Brand Y To Release New App To Help Customers Book Movie Tickets" is a headline that no journalist will open. Why this headline isn't working is because of this:
Brand X and Brand Y are all that a journalist sees and moves on. Both of those businesses don't matter to them at all. Their editors and readers have no interest in it.
It's too long and unwieldy. Many journalists use their mobile devices to check their email. A headline isn't worth their time.
You want to get right to the meat of your press release when crafting email subject lines. Your goal is to mention something that will pique the interest of the reporter. Make the app the focus of attention in this scenario.
Movie ticket bookings have never been easier than they are now with a new app that promises to make the process even more convenient for how to send a press release via email.
The reason for this is simple:
It's a lot more fun. Journalists are going to want to know how easy it is to make reservations.
It's easy to read. In just twelve words, you made your point!
It's more relevant to them, their editors, and their readers than it is to us (assuming you are reaching out to the journalist with the correct beat.) And who doesn't like a good movie? We'd all appreciate it if making reservations was a little less of a hassle.
Examples of eye-catching email subject lines for press releases include the following:
World's First Sustainable Food Event demonstrates the future of food, according to the press release.
PR: How Artificial Intelligence-Powered Finance Will Transform the Market
Which starship, the USS Enterprise or the Starship Galactica, is the fastest?
It's as simple as that. This title is guaranteed to pique the interest of any writer working in the sci-fi or technology fields)
I'd like to say hello to you!
Check Prowly
2. As an aspect of email marketing, the greeting is often disregarded
In most cases, it's a single word. Is it really that big of a deal?
It's a major deal.
Because it sets the tone for the remainder of the paper..
If you've never met the journalist before, avoid using excessively familiar introductions. Hello (name) is an excellent way to introduce yourself in a professional way.
The word "(name)" is critical here. Open rates might rise by 20% when the recipient's name is included. It demonstrates to the journalist that this email was specifically written for them. This isn't a mass-produced copy-paste effort.
For instance, "Hi Dmitry" was used in the email above.
To begin with, Either a journalist will want to work with you after hearing your introduction, or they won't.
I'm sorry I ever bothered to open your email.
Consider yourself and what you have to give more.
Standing out in your field is essential if you want them to choose option two. Every day, journalists are inundated with proposals.
What distinguishes your company from the rest?
Your company or event may be unique, but there are likely many others in the field attempting to convey the same message.
There must be a way for journalists to be interested in your storey.
You do this by establishing a personal connection with the person.
Refer to a recent post that received a lot of attention on social media. Give them a pat on the back for their efforts. Take a moment to show them how much you appreciate their efforts. Tell them why you decided to target them as a customer.
Alternatively, you may mention something that catches the journalist's attention, like in our sample email above.
3. The following is our introduction from the email example above:
Galactica is the better option if you want to fly from Earth to Alpha Centauri quicker than the USS Enterprise.
That's what our 'Fastest Fictional Travel' infographic indicates.
If you're a science or technology journalist, you're going to get a kick out of this email.
Here's another example of a well-crafted opening:
Your most recent essay on > was very well-written, and I've been reading them for some time now.
It was a thorough investigation.
This will be noticed by the journalist, who will then –
Make your audience feel valued, and they'll be more open to your pitch since they're in a better mood.
Be confident in your honesty. You're not a spammer who sends out a tonne of emails each day. This email was written by you, and it's a work of art.
If you follow these steps, it will be easy to capture their attention!
4. Email Body
Congratulations if you've managed to keep the interest of a journalist thus far!
This is a very rare occurrence.
Please keep in mind that your email is promoting your press release. The rest of the document's text should be kept to a minimum.
In order to tie your press release to what you said in your introduction, use your body paragraphs to do just that.
It is possible to find a vegan food journalist for your press release regarding a sustainable food event.
Make the link and demonstrate to your audience (in this example, the journalists) why this culinary event is an important issue for them in the body of your email.
It's done. A few succinct sentences will be enough.
The following is the body of the email, as seen in the preceding example:
Comparing how long it would take for a superhero or a fictitious spacecraft to reach long distances, we utilised a logarithmic scale.
I figured you'd be interested in our results given how often you write about cutting-edge technology and science fiction.
Below is a copy of the news release with the infographic.
5. Ending
Do not overcomplicate or personalise your closing.
Just make sure to include your name, title, organisation, and phone number, as you would in a boilerplate news release. A means to get in touch with you for extra information. They might be looking for a quotation, or their editors could need some clarification.
In the absence of your contact information, they will be unable to respond to your press release and may even abandon it altogether!
Please let me know if you have any questions, and I'll get back to you as soon as possible.
Thanks, Alternatively, you may say:
I really hope that this data is useful. Send me an email if you have any more questions, and I'll respond as soon as possible.
In conclusion, provide your phone number.
Insert Your Press Release Here.
Check quickmail
6. Paste your press release document after completing the email content
Finally!
An example of a press release email that incorporates all of the aforementioned processes is as follows:
Email Subject: Got a nice tale for your article about entrepreneurship? Please send it to me because I saw from your social media postings that you were blogging about entrepreneurship.
The one I've got for you is a winner. While I was out and about attempting to introduce my content service to small company owners, I really slept in my vehicle.
My bet paid off, as did my decision to take fewer showers. My firm was able to get off the ground thanks to a $100,000 lifeline.
I really hope you can put these helpful tidbits to good use as you choose whether or not to make such a significant commitment. I've included the whole text of the article below.
If you have any more questions, please don't hesitate to ask.
Thanks, Owner and operator of xyzentrepreneurship.com from its inception. @xyzEntrepreneurship on Twitter
Sending out the press release email has been completed successfully. Waiting for a response is all you have to do now.
Recall that the majority of journalists and media outlets are exceedingly overworked. Consider them social media influencers, since they are inundated with messages on a daily basis from all over the world. Your message has been sent, but no one has responded yet.
Send a brief follow-up if they haven't answered within three days.
Never forget that your email is not required reading for journalists and influencers. Make reference to the previous email and ask if there is anything further you can do.
If you don't receive an answer, then that's probably the case.
Your press release has been forwarded on to a journalist, but it isn't functioning.
Another suggestion is here.
Sending a follow-up email more than once is a bad idea. It's unprofessional and will anger all the journalists and influencers you've tried to reach out to with this approach.
Including your press release in an email rather than sending it as a Dropbox link is for good cause. In order to get the information they want, journalists are unwilling to choose a different source.
It is your responsibility to make things as simple as possible for your customers and clients. As in the customer service sector, you aim to remove any needless stages.
Also, downloading a document is a dangerous procedure. Especially if it's from a person you don't recognise. In order to acquire a story, no journalist would risk downloading malware.
Press release distribution services are used by companies that wish to send emails to all of their media contacts at once.
The problem is that it reveals to journalists that you're mass emailing them and don't really care where you're mentioned in the media. You're simply hoping that one of the media outlets on your list would pick up on your story. '
Why would a journalist care about your article if you've already given it to a large number of media outlets?
It's no longer a top-secret secret!
If you do this, you're certain to end yourself on a spam list.
Instead, as I discussed previously, take the time to personalise your communications. It's a great way to show someone you're interested in their work. A bulk emailer is no longer in your job description.
When you start learning about email marketing, this is the first thing you learn!
If you're sending an email, even the tiniest press release will appear massive.
All additional text should be limited. Keep in mind that your press release is the star of the show.
Don't get bogged down in your introduction or your body paragraphs with unnecessary details. Don't waste any time and go right to the subject.
Make sure the journalist is aware of this:
What's the purpose of your email to them?
How this helps them out
In the event that they require further information, how can they get out to you?
That is all that is required of you.
There is nothing else that needs to be taken out.
A journalist will not take seriously an email that is riddled with spelling mistakes.
Your lack of concern for your press release comes out as heartless.
Check your press release email three times before sending it. If you don't understand a word, read it again and again until you do.
Remember, a journalist might be swayed by a few misspellings. Spell-checking your pitch before you share it might have a significant impact on your chances of success.
When a press release is approved, the general consensus is that one's work is done.
They are incorrect.
You now have the chance to establish a long-term working connection with this journalist in the future! Using the customer service example once again, I'll say this: Now is the time to do all in your power to assist them. If you need explanations, clarifications, or additions, make it as simple as possible for the buyer!
The journalist will see you as a useful source if you do this. You'll be a pleasure to work with since you're kind and approachable.
So who will they contact the next time they're in need of some advice or a quote?
The one who was always there to provide a hand!
This is the stuff that every public relations professional dreams of: frequent news attention for your company!
Personalization is the key to a successful press release email. No publisher will take you on if you send out generic emails that appear like a copy-paste job.
You also can't afford to start from scratch with each publication's press email. It will take a long time and a lot of work to get even the most basic media attention.
So, what's the best way to strike a balance between the two?
Using press release email templates in a unique way.
In other words, you want the template to act as a foundation onto which you can slap your own unique stamp.
If you include the journalist's name and previous work, it will seem like you wrote this email just for them.
Press Release Email Subject: Hello there! Following your work on news outlets > for some time now and really like your latest essay on.
I'm sure you'll find it intriguing.
Please let me know if I can be of more assistance.
In the event that you need any further information, please do not hesitate to contact me.
When it comes to replacing food, how does our product intend to do that? As you may know, I've been reading your writings on a number of different news channels for some time now and find them to be highly insightful observations of contemporary culture. Loved your recent article in publication name> on eating insects as a replacement for meat protein - I believe the ick issue can be addressed with an image makeover.
A healthy drink is the latest meal alternative we're introducing, and we wanted to share it with you.
I'm sure you'll find this information useful.
Give me a call or send me an email if you need anything else.
Thanks
Email Subject - Hello! I just saw your programme on media channel > and was interested by your views on..
Since you're presently working on this topic, I though you'd be interested in this press release I came across on the issue.
If you have any questions or concerns, please don't hesitate to contact me.
Thanks
Innovation/product/service> under development As a long-time follower of your work on news sites >, I'd want to introduce myself. I'm blown away by your thorough investigation of every area of.
The fact that my organisation has just produced an innovation/product/service> in this area may be of interest to you as well.
Our innovation/product/service> is set to go live next week with a formal launch planned for the following week.
If you'd like further information on this topic, please let me know.
Emailing a press release to the media isn't a simple operation.
It's possible, but not without difficulty.
In order to have your press release seen by major media sites, you will need to choose a well-designed template and add your own unique touch to it.
As a starting point, here are some sample press release emails that you may use for your own purposes.
