Cold emailing is a digital method of reaching out to someone without the fear that they might not be interested. Learn this tactic in this blog article on how to cold message on LinkedIn for beginners!
Before diving right into the topic of how to cold message on LinkedIn, let's just learn some basics like what is it.
Cold messaging is when you write a message to someone without them first interacting with you online. This can be done through email, the phone, snail mail, or even in person.
The process is used if you are looking for specific job leads or business contacts and want your message to bypass any filters that might exist in that person's inbox.
Cold messaging on LinkedIn isn't new, but it does work better than generic wall post because it has a personal touch. LinkedIn is a business platform that connects people in need of jobs and businesses looking to expand.
You can let the recipient know you are making an introduction or checking activity levels on LinkedIn, but keep it brief because they might not have time for it! Instead, use this tactic as a private one-on-one message open with the person's name.
There is an important difference between cold messages and sending a warm message. The most important difference is that when you send a cold message, you are likely to get more responses than warm messages.
With a cold message, you are not allowed to send a personalized message to a particular person.
Cold messaging usually has fewer restrictions, so it is always worth trying your luck with this method before reaching out to someone on Linked In in person or through email.
There are several ways you can initiate a conversation without any personal messages being sent via Linked In email:
- Check your activity levels.
- Enable campaign tracking.
- Make an introduction of someone in need at which point they may respond to you.
To filter the people who have not been messaging new candidates from your search, open your LinkedIn inbox on its mobile app or website and scroll down until you see the Recipients section in which all potential contacts are listed by status.
Select "Unread" under Current Communication Activities at a glance to identify those recipients that haven't given any form of communication with anyone else this month, therefore enabling incoming messages for cold calling them and making contact.
So, what are the best times to send messages? The best time to send a cold message is when you think your connection has potential.
Maybe you've just connected on LinkedIn and found that you share some common interests? Some other times you should also consider sending a cold message are when you are trying to connect with someone for business or if it's easier for the recipient to receive your message without any distracting notifications.
One point to watch out for with cold messaging is that though your message may read as professional, shyness will inevitably come into play and this can easily be misinterpreted as a lack of interest.
That said, chances are the person you have been in touch with recently wants to talk to you too.
Once again if they haven't replied then it's worth sending a few more messages so they don't completely miss the opportunity you've given them.
The best way to successfully cold message on LinkedIn is to create a message that only focuses on one or two of your key selling points.
Make sure that you are using keywords in the first sentence and in your bio.
Your profile should also be focused on just a few things, like a career goal that you want people to know about.
You need to show that you are enthusiastic and excited about what your company does.
Don't just send a cold message; make sure this is the person which matches closely with who you believe sees potential in your industry/company and therefore would like to get involved, so they will reply.
LinkedIn is a great place to get your foot in the door and network with other professionals. However, if you're new to LinkedIn, you may not know how to cold message someone on LinkedIn.
It's also possible that you don't know what a cold message is. I hope now you know how to cold message on LinkedIn.
That's all for now! See you later with a different account! Till that keep the conversation going in the comment section below.
