Every now and then, we all need to send an email to a colleague, business associate or even a potential client. But when you're looking for the best email marketing platform for your business, which one should you choose?
GetResponse is a relatively new email marketing platform that has gained substantial popularity in the last few years. It's similar to other major players, such as MailChimp and Constant Contact, but with some key differences that make it stand out from the crowd.
And since you are here for GetResponse vs Mailchimp, let’s start with that. Mailchimp, on the other hand, is a well-known email marketing software provider and is one of the most popular platforms in its niche. They have built up an impressive user base over the years; many businesses use Mailchimp to send out thousands of emails each day.
Getresponse offers a very simple interface for creating your campaigns quickly and easily within their dashboard; there are no complicated options or settings to mess with, as you could find on Mailchimp, where every change can have potentially disastrous effects on your campaign performance.
With Getresponse, you don't need to worry about adding images if they're not already uploaded on your website or potentially setting up another email address for a different campaign. The software does all that work for you and keeps everything in check, so it's easy to manage any emails sent.
With more than 1 million businesses using MailChimp, Getresponse is the second most popular email marketing software in the world. Let's look at why these two platforms are so different and how they can benefit your company.
The GetResponse platform is straightforward, with all of the tools you need to run a campaign in one place. It has everything you'll ever require for an email marketing strategy – from tracking statistics and analyzing your best campaigns right down to creating HTML templates that can be used across multiple platforms.
Mailchimp, on the other hand, is actually quite complex when it comes to features; their advanced analytics are particularly useful if you're looking for more detailed information about how many people opened each email sent out by your company through MailChimp's system.
This type of data might prove valuable as a way of keeping track of your campaign results to determine the effectiveness of certain marketing strategies or simply as a way to see how you're doing against others in this niche.
With GetResponse, it's possible that because they are less popular than Mailchimp, there isn't as much detailed data available when compared with their competitors; however, knowing what other email marketers have been able to accomplish is still useful information.
With more users and higher volume campaigns going out through GetResponse's system each day means more opportunities for success – so if you can break into the top few companies sending hundreds and thousands of emails every month from your company, then you're sure to see some significant results.
The top Advantages you get while using GetResponse are:
1. GetResponse provides a very easy and quick way for you to monitor the success of all your campaigns. You will be able to see if any campaigns are getting less than 1% open rates, so that is not only good information but also useful for you as an email marketer who needs this data in order to increase his/her marketing efforts over time.
For example, let's say that some of your emails were getting more than 5%, which means it was one out of 20 recipients who opened the email with no clicks within two weeks.
2. Due to the lower volume of recipients for this particular email campaign, you decided that it was not worth further investments, so you changed some other elements such as subject lines and images in order to increase your open rates with future campaigns.
If after a month or two of analyzing these results 3 out of 20 emails were getting less than 10% Open Rates but then one week later all five emails got more than 30%, which means they are now generating over 1% since there are only two weeks left on the end date – well obviously return investment is going up!
3. You will also be able to monitor your total opens, clicks and unsubscribes in order to increase your ROI with future campaigns.
4. Another advantage of using GetResponse is the fact that you can see how much money a particular campaign has made so far for any given period of time – this means you will get an idea about what campaigns are generating more revenue than others or if it's worth continuing sending some emails at all as well.
It also shows up on reports when each company sends out hundreds/thousands of emails per month from their account (which usually results in higher income).
You can get these advantages when using Mailchimp:
1. Mailchimp offers an option to export subscriber lists.
2. You can also use the list with a very simple drag and drop functionality. This means that it's easier for you to work with these subscribers once they are in your program as well (for example, if you're using the "Track-Click" feature).
You can also find many customers who show up on some of the top statistics related to this data, which is a nice thing when comparing it against other social media platforms or email marketing software providers.
3. Other features include dashboard widgets, customizable templates like HTML emails, along full CRM integration so that you can start sending them newsletters and also set up auto-responders.
4. You can access all this data even with an email address that you do not have, which is a nice thing to know when trying out different marketing strategies – for example, if someone signs up on your website, then they will be able to get their own list of subscribers right away as well!
You can see how many emails were sent per day (good news), the clicks/opens (also good) but most importantly, how much money was made each month through these lists.
Disadvantages:
1. The disadvantage is that this service does not provide any kind of social proof for your email campaigns, which are usually used to increase the click-through rate. And since it's a paid solution, you will also have more restrictions regarding emails and templates than with other free ones such as Mailchimp or AWeber.
2. In order to use GetResponse, there are some prerequisites in place – most of them can be fulfilled by using Google Apps (which many companies like). There's no way around this, however, if you want to get full access to all features/advantages mentioned.
3. Another disadvantage is that you can only create one email address per domain (which means if your website has several domains, then each of them will have a different list). There's nothing wrong with this in itself, but most people would like to be able to use it on multiple websites.
4. It is also important for anyone who uses the free plan because many other services offer more than ten emails per month, and GetResponse doesn't allow for a single email account. You should note, however, that when using Google Apps accounts or shared hosting providers, you can easily get around these limitations by creating additional Domains/Emails.
Overall I would give GetResponse a rating of 4/5 because it's still one of the best email marketing services out there, but some features could be improved, while others are missing completely. It is very popular among small to medium-sized businesses and has more than double the number of subscribers compared to Mailchimp (which many use as well).
So if your target audience is limited in size, you might want to look into this solution first before any other service or start using Google Apps, which provides all features mentioned here for free!
It's important to note that both of these services are fairly affordable compared with others in the email marketing niche; however, if your budget is very tight, it might be worth looking into other options as GetResponse can't quite match their competition when it comes to price.
In terms of payment plans and subscriptions, they do have more than one option available – depending on what type of campaign setup you want will determine which plan suits best for your needs. Also, keep in mind that not all companies offer the free plan that both these companies offer, so your email marketing needs might vary depending on what you are trying to achieve.
Both services have automated workflows for sending out emails to customers, but GetResponse has a slightly more robust one when it comes to advanced features.
You can easily send campaigns based on different criteria, such as the last date you interacted with your customer or even their location if you are targeting an international audience (this feature is not available in Mailchimp).
Mailchimp allows basic automation of email messages based on previous interactions while GetResponse goes further and lets you define certain trigger events that automatically create new contacts once triggered; this means multiple members/products will be added at the same time without having to manually add them each time.
Both services allow you to create different types of email marketing campaigns. However, GetResponse is a little bit more flexible and allows for the creation of custom templates that can be used in any campaign setup (or even modified).
This means that if your company needs a lot or all kinds of pre-set deliverable emails, then it's possible to use those instead. Mailchimp does not have this feature at present, but they do plan on implementing it soon – as there are many features/work
flows that will be added to their main platform in the near future.
There are a lot of pre-set templates that come with GetResponse, and however many others can be created on-demand and customized to suit your needs.
Mailchimp currently has very few custom templates available, but this will change as their new platform is launched in the next few months – so it's worth keeping an eye out for these features if you're considering adding Mailchimp to your email marketing list!
Both services have email autoresponders that can be used for follow up or to send a new action after the initial order has been processed – however, GetResponse includes more features than Mailchimp, including trackable responses.
GetResponse also allows you to create multiple versions of an automated response and set two different days as "send day" (first at 9 pm next day/week), which will then allow you to go back in time and see what triggered each message being sent off right away (you just need one subscription).
The other major difference is how easy it is with both services to create custom templates – but the options are limited when it comes to Mailchimp.
Both services allow you to have different emails sent depending on who placed an order or if they're a new customer (which is useful for marketing).
This can be done through very simple filters in GetResponse, which allows you to target based on many more attributes than simply first name/last initial - these include: Location, Gender, Industry sector, company size and much more so customizing your email marketing campaign will become that little bit easier with GetResponse.
Getresponse also offers some really great features to help you manage your campaigns and track results – including the ability to segment based on a variety of variables.
This is an excellent way to understand where best to spend money in terms of branding, targeting or customer acquisition (they even have what they call "Opportunity Budgets", which suggest just how much should be spent on each campaign).
GetResponse also allows you to create multiple versions for different customers/segments with completely custom messages; whilst Mailchimp does not currently allow this option, it does include the capability for bulk emailing that can be sent from one account across several lists at once.
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.
