This article will help you to understand the differences between GetResponse and Aweber, which are two popular email marketing services. If you're looking for a better way to engage with your audience, then it is important that you understand how each service works.
GetResponse and Aweber run along the same platform, but they are completely different. GetResponse is a web-based email marketing service that uses an excellent open-source autoresponder to create quality emails for your audience.
On top of this, it integrates with some great tools such as Google Analytics and WordPress, which makes it easier for you to engage with your audience in a seamless way without having any issues like sending out too many emails or not getting enough responses from them.
AWeber's aim isn't only about delivering high-quality content into the inboxes of its customers; its goal is also to build relationships with its target audience every step of the way. They do this by giving them a platform that makes it easy for you to engage with your customers in real-time and also allows them to create more effective email campaigns, which will absolutely help you increase your sales.
GetResponse is an excellent tool that does exactly what it says on its tin – sending out quality emails into each inbox of its subscribers all day long without any issues at all. It's definitely one of the best services when looking for a quality autoresponder service that does everything for you.
AWeber is a very similar service to GetResponse in the sense that it runs on the same platform but with its own set of features and tools. In terms of engaging your audience, Aweber is better than GetResponse since there are many more options at your disposal compared to their competitor's list of features.
Thanks to the fact that Aweber runs on WordPress and Google Analytics, you can easily integrate your emails into any website or blog, which further simplifies your targeting process in terms of reaching out to different types of audiences.
It doesn't only offer email marketing services, but it also has a premium service known as "unified", where you simply pay an extra fee for all other tools like lead generation campaigns, automatic tracking etc., all within one dashboard by using their customization tool.
GetResponse's pricing model is very simple and straightforward – you pay a monthly fee which is calculated on the number of emails that are sent out every day. At $17 per month, you'll have to pay $72 a year if you want your emails sent out every single day.
If it's more of an occasional service that is limited in the number of emails being sent out, then AWeber will be a better choice than GetResponse – its pricing model is slightly different but still very affordable for any small business owner who simply wants his subscribers receiving new offers and information on their preferred subject matter regularly throughout the day. It starts at $12-$15 per month (depending on which plan) and goes as low as $8 when paid annually.
Aweber's pricing system can be explained in two words: Premium vs Standard. The most expensive option for AWeber comes in at $9 per month, whereas their cheapest option will set you back by as little as $2.50 a month depending on how low your volume is (it also depends if it's just one email campaign or more).
However, it should be noted that this plan does not allow automatic tracking, so users need to manually track every single email.
If you're serious about your marketing and want to open a new page in Aweber's customization tool, then the price tags start coming close to GetResponse at $24 per month for a single person (which means each member of staff will be charged separately), or if you opt for six members of staff, it only costs $16.50.
However, don't let these numbers scare you off – as opposed to their competitor's plan where every user has access regardless of how many emails are sent out daily, AWeber allows up to 2000 subscribers, which is still quite a lot for a small business owner to manage and keep track of.
AWeber's customization tool is very extensive, allowing your email campaigns to be set on autopilot by simply selecting the relevant template that suits you best.
The templates are divided into various categories, including Newsletters, Emails Like This (which allows users to create their own signature), Blogs, Digital Subscriptions like Spotify or Kindle Unlimited, Business Tools such as Invoicing and more! I'm personally not too keen on some of these because they seem quite generic – but if you're happy with them, then you can stick with them and not have to do much.
GetResponse's customization is also very extensive, but it's more difficult to get started because you need an account first before the tool will let you use its features (it'll be easier in the future, though).
This means that GetResponse has a stronger foundation on which users are able to connect their campaigns together – as opposed to AWeber, where there isn't anything preventing people from connecting different templates or accounts together, which may confuse newbies.
You don't even need a paid subscription for this feature – if your email list gets too big for your personal account, it will automatically move to a separate one that you can access from the GetResponse dashboard.
AWeber has a variety of automation tools for automating the email campaigns that you can access from within the AWeber dashboard. These include:
GetResponse also has its own automation platform (it's free!), and here are some of the features that I use:
AWeber's reporting tools aren't as robust as GetResponse, but AWeber does have its own reporting tools. These are fairly basic and let you see some stats on your campaign performance (such as total subscriber numbers, open rate etc.). If you want more detailed data, then I would recommend looking at getting the free trial of a tool like Google Analytics or MixPanel.
What GetResponse offers is a lot more than AWeber, including drip emails (which let you send out a series of messages to your subscribers), multiple email autoresponders and much more.
This is where the two services differ greatly, in my opinion. With AWeber, there are no themes to choose from, so if you're only sending one email template per month, this will be an issue.
With GetResponse, on the other hand, there is a huge range of pre-made email templates to choose from. This includes things such as welcome emails, campaigns that have been set up for you (such as subscribers who are converting or losing in their trial period) and even sale alerts! These can be sent out automatically using your autoresponder service, but I would recommend using them manually because it's more effective.
Getting themes will allow you to personalize your emails with images/videos etc., so they look very different when they arrive in a subscriber's inbox.
With GetResponse, you have the option to choose a number of different templates which will make your life easier when it comes to sending emails!
Again, GetResponse has a lot more marketing automation features than AWeber. These include things like welcome emails and survey pop-ups which can be set up to send out at certain times using the autoresponder service that you're signed up for with them!
Automatic web push notifications are available with both services. However, these allow you to choose whether or not they will arrive on your website only (and so won't appear in other email clients) or if they'll also show within your subscriber's own inboxes.
GetResponse also has a number of other ways that you can market to your subscribers, such as using the web push notifications mentioned above and even having an opt-in form that is emailed directly after they've opened one of your emails.
This allows them to sign up for more information about certain products or services if they're interested in these. However, AWeber does not yet offer this feature within their own service, but it does support email digests (which act like newsletters).
With GetResponse, you will be able to send out automatic welcome emails when people subscribe via the autoresponder.
With GetResponse, you can set up different email groups which will allow your emails to be sent out as a series.
For example, if you have a sales team who send newsletters on new products, then these could be grouped together with all of their relevant contacts into one group, and when it's time for them to send the newsletter, they can do this by using the autoresponder service that comes with GetResponse.
With AWeber, there are no segmentation features available, so once people unsubscribe from an email list (which happens very rarely), then they'll remain in whatever group/folder of subscribers they were in – or they could be deleted if you wish to remove them.
GetResponse is able to help with segmentation by sending emails out according to the different groups your subscribers belong to.
This can prevent data from being lost, allowing you access so that you can contact people who may have not been subscribed for a while and ask about their progress via an automated follow-up system that sends emails every month or two asking how things are going on certain topics etc.
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.
