The funnel account is a type of account that many people use to manage their different marketing campaigns. They are often used in conjunction with each other, such as funnel campaigns and funnel advertising. 

The main thing you need to know about managing your funnel accounts effectively is the right way to target them. This article will go into detail on how you can do this!

What Are Funnel Accounts?

The funnel accounts are 2 special types of sales pipeline, they're called account-based & lead-based. The first one is based on your existing user's email address, the second one is based on the potential client you are targeting. 

You can set up both of them under Sales > Opportunities > New opportunity> Account or Lead depending on the type of funnel account you'd like to create.

1) Account-based funnel account: This source of traffic is based on your existing user's email address. That means you should select a contact first and then apply the filter (e.g. Account, Company name) to retrieve the correct list of accounts that match with that contact info. 

The benefit of this method is that it enables you to target specifically those clients which are already using your product, thus increasing engagement & retention rate for these particular users.

2) Lead-based funnel account: This source is aimed at identifying potential new users who would use your product or service in the future if they were confronted with a problem that your app can solve. 

Businesses often do research on products before buying them & tools like Google Analytics are helpful in retrieving this research data. 

Use the filter (e.g. Source/Medium) to select "Outbound" & then apply additional filters if needed, then click on Get Contacts under Contacts column to choose the correct ones.

22 Ways For Building Stronger Funnel Accounts:

They are an integral part of any marketing campaign. It's the system that tracks how each individual progresses on their path to purchase, and then does it for them automatically. Without a strong funnel account, your marketing efforts will not be as effective as they could be.

1) Make sure to use a CRM like Salesforce that can sync with your marketing automation system. 

This will allow you to track everything in the same place and make it easier for those on both sides of your company (marketing and sales) to see what's going on and work together towards closing more deals.

2) Provide an "upsell" option on high value purchases like software/webinars/conference calls etc. 

If someone is willing to spend $xxx (or more) with you, give them the opportunity to get even more out of their purchase by signing up for another service or buying another product at the same time! This way they don't feel like they're spending money on two separate things but instead they're getting one big deal.

3) Email your customers before an event to see if they'd be interested in attending! This way you can reduce the number of no shows and save money on marketing expenses by only purchasing enough tickets for those that are actually going to show up.

4) Make it easy for people to unsubscribe from email lists so don't abuse this privilege or use spammy tactics like offering contests/raffles etc. 

You want them there because they want to be there not because they feel forced into being there, especially since most people hate having their inboxes filled with emails they didn't ask for anyway!

5) When someone signs up make sure you send a confirmation email thanking them as well as some information about how best to get in contact with you. This way they know exactly what to do next and it's one more step towards getting them on the phone/in a meeting etc.

6) Make sure your website is up to date, user friendly and mobile responsive! The last thing you want is for someone to be interested in signing up or making a purchase but then can't because there's no "shop" option on your site anymore or there isn't enough space for the form fields so they accidentally can't submit it without deleting some information first.

7) Use live chat software like Olark during peak traffic times (afternoons around lunch time usually) when people are most likely going to be online shopping anyway. 

They appreciate being able to talk directly with someone and get their questions answered instead of having to wait for hours before they can hear back from you.

8) Make sure your pricing is clearly displayed on the page so prospects know exactly what it will cost them in advance! 

You want people that are serious about purchasing not just wasting your time by filling out a form, chatting with you etc. when there's no way in hell they're actually going to buy anything at all because it costs too much money or isn't worth the investment.

9) Create case studies based on common problems/pain points identified when talking with customers either through support requests or one on one meetings! 

This is another great lead generation tactic as well as good information for helping current customers solve any issues they might be facing right now.

10) Use a feature like Adwords "remarketing" to get more people that already visited your site but didn't end up buying anything to come back! 

Set up bids based on what you're willing to spend, the higher the cost per click the better results you'll get in terms of sales (you might also want to test out different ad copy and landing pages too).

11) Offer referral programs where if someone signs up using their friend's code you give them both $x for every sale they make etc. 

This way not only do you increase your leads/sales by offering an incentive but it helps build relationships within communities as well which is always beneficial when trying to grow any business.

12) Give rewards for referrals that include everything from a shout out on social media to coupons/discounts etc.This way you get more eyes on your business and help keep people coming back!

13) Make sure you have an email signup box at the top of every page or in another prominent place so prospects can easily subscribe for news & updates about your latest promotions, new products etc. 

It's also good for keeping track of lead data too which will be helpful when segmenting lists later down the road.

14) Ask customers what they think after their purchase is complete by using a feedback form e.g. "How did we do?" "What could we improve upon?" etc.

You want them to feel like it was worth their while because if they actually enjoyed the experience you'll get more people coming back for future purchases too.

15) Send out a customer satisfaction survey after they've made their purchase. This way not only can you track how happy or unhappy they are but it will also give you insight into what type of additional products/services would best meet their needs in the long term!

16) Get on social media and start conversations with your followers, ask them questions about what's important to them when shopping online etc.

You don't need to be everywhere all at once, so pick one or two platforms where most of your potential buyers tend to spend time (usually Facebook & Twitter) and focus there first before expanding further down the line.

11) Have sales representatives available during peak traffic times like lunch time Monday through Friday when people are online shopping and might be more likely to buy.

12) Give discounts for bulk purchases so your current customers can bring in their friends & family along with them, this way not only do you increase sales but it helps build relations between everyone involved too.

13) Offer a loyalty program where if someone makes x number of purchases within a certain time frame they get free shipping or some sort of reward that's worth something towards future buys etc.

You want the experience to feel rewarding throughout all stages, otherwise why would anybody continue coming back?

14) Have regular contests/giveaways where the prize is an item from your product line! This will help raise awareness about what you have available while also getting prospects interested in checking out what else might be worth trying out.

15) Offer deals/discounts during slow sales seasons to help increase your bottom line. If you're not having any luck online then start focusing on local traffic & events instead because that's where people are more likely to be shopping for specific items (and you might even get some positive press coverage if it goes well)!

16) Don't discount too much, try to stay in the middle ground between a reasonable price point with small markdowns when necessary or something that seems like a steal etc.

You don't want customers thinking they're getting ripped off but also need them to feel excited about what they just got! Make sure all of these ideas have an email signup box attached so prospects can join your newsletter list & stay updated on the latest deals etc.

17) Provide incentives/discounts for referrals so your clients have an added incentive going out there & talking up how great you are to everyone they know. 

Not only will this help create a buzz/positive word of mouth marketing but it'll also make your current customers feel even more important than before.

18) Start an affiliate program where other online sellers (or bloggers) can sign up and get commission for referrals. You should have no problem finding people who want to promote your products because you're offering a great deal and it'll help them gain more exposure as well.

19) Focus on reviews & testimonials. People put a lot of trust into what others have to say so if they see that somebody else had nothing but positive experiences then chances are they might feel more inclined to give you a try for themselves too!

20) Shoot video clips showing the process of whatever product/service you offer, this way people can actually visualize how things work etc., You want customers feeling like there's no risk involved with trying out something new otherwise why would anyone bother?

Conclusion

In a nutshell, funnel accounts are the best way to optimize your marketing efforts. They allow you to track how customers move from one step of their buying process to the next and learn what's working well for them as they do so. 

This can be incredibly valuable because it gives you insight into where potential customers may drop off in the sales cycle before converting -- this allows you to make changes that will increase conversion rates going forward.

Funnel accounts are also incredibly user-friendly. They provide you with all the information you need to make positive changes in your sales cycle because they are easy for even non-tech savvy marketers to use. 

Anyone can access funnel reports or set up a new account without any technical training -- it's that simple! This allows companies of every size, budget and skill level to benefit from using this marketing tool.

They are also great for keeping your team focused. Whether you're working with in-house staff or a third party agency, They provide an easy way to stay on the same page and keep everyone accountable by following up regularly about account performance. 

This allows companies of any size to ensure that their sales strategies are moving in the right direction without wasting time trying to communicate this information one department at a time -- which can be incredibly difficult if employees work remotely. 

Using Funnel Reports saves time and makes it much easier to measure ROI across all levels within an organization because instead of having multiple people involved in different aspects of tracking analytics; there is only one software provider (and intuitive tool) behind everything!