Many people are unsure of what to write in their follow up mail or how to craft the perfect headline for their email subject. The following steps can help you create a headline that will capture the attention of your recipients and get them to click through to read your message.
With the increase in contact form messages, newsletters and opt-in emails, the temptation is high for businesses to discount their follow up philosophy. Likewise, social media channels like Facebook promise new technologies that allow companies to broadcast information about themselves on a cost-effective level (Facebook advertising). Still, many traditional methods of direct mail strategies have not changed much in years, so why should your company change?
When you write an email subject line, especially for following up on some previous communication, you should be able to immediately tell your recipients why that subject is important to them. In order for the email to build a meaningful relationship with potential new customers or clients, it's critical that they can relate back to any interactions they previously had with your business in some way.
Many people who read email subjects don't have time right away. Just as many skips over repetitive emails every day, like testimonial letters and follow up mail messages, without reading it all. It is essential that your opening email subject lines make sense to them and relay relevant information. A great way to get the ball rolling with driver's warm-up questions, it's a great time saver as well.
People Sometimes skip over repetitive emails like newsletters because they don't make sense or have any relevance to their interests - however, this is what you need! Create something in the lives of your prospects that means something by using an actionable sentence or question.
"Where can I get a great cup of coffee in Colorado?" "How do they decorate their front porch in the perfect way to blend in with the neighborhood color scheme." Even something simple like "What are you going for Christmas this year?" will catch on fire whatever your business sells (sale time!). Keep these questions involved throughout any subsequent email correspondence from other communication and roadmaps that refer back to them often by using it as a bullet point.
Creating a sense of urgency by asking for their business - even here today! You would be surprised at the number of people who will click on your email subject line prior to reading the entire body text and opening it all. If you are utilizing case studies, testimonials or bringing back previous content, oftentimes, you can use an exclamation point to grab that person's attention as well!
"You have 100 orders/visits in a row, and you're only 25% off!! This is the best deal around!" Create some hustle links in your emails as well! Don't forget to provide that "call-to-action". You will want to ask them for their business or send out another email with more information to make sure they know what your next steps are.
An email subject should be simple, easy to understand and build a relationship with your recipient. Avoid making impulsive decisions while writing Subjects; it's best to plan first before putting your email in a queue. Generating good Quality Follow Up Mail Subjects can really help you.
In most of the cases when we send our follow up mail subject, there are some keywords which these people use this time every day such as 'travel', or also they might need any kind of help to get their work done or which is like the best topic for them.
Give a snapshot of who you are and what's in store for your fans.
Be sure to reinforce positive points from the previous email or add new information or experiences that will interest recipients, as well history about yourself/your business/project. If possible, provide links to action items at the end section(provide details).
This is ideal because people don't want their inbox cluttered up with several emails, which makes them click through them fewer times without realizing it. All this will make your Email Subject have a purpose and allow people to get what they need more easily rather than throwing info at them too quickly or confusingly.
Punctuating sentences is important as not everyone reads emails the same way you intended, so it's better if you follow up on case studies before sending further messages/newsletters/books with the same subject in order to avoid any confusion.
Bonus points if the email contains some helpful tips or clear, concise information about one specific aspect of your industry; you can use that for reference when responding with further mail subjects. Especially useful for relationships that have started on the Novice level but are not big enough yet, be sure to build those right away.
Generally, it's best practice to send out emails only when there are two weekdays and one Saturday/Sunday outstanding for each deliverable.
So if you want seven outreach campaigns a week in total, that means ten days with which not every day might be available to do so, or your email subscribers' attention span will inevitably drop off, leading them from getting back on top of things rather than writing the next email on your list so it might be best to do the Snippet over a longer period. Also, shorter content is generally better, especially if you're sending out email newsletters with less than 150-250 words per article.
It's easiest to keep track of delivered emails via Google Sheet/Excel spreadsheet created for this purpose for each month and where simple reports about numbers are sent and used as well being able to print copies off when you need to look back and double-check on delivery emails reported as opened, clicked or shared in your lists.
That is because people get confused when they read the word engagement but realize the article was BCC'd, so a crowdsourced list of all those reports (or separating them out according to report type) works pretty well too. Another important thing is that you can use tools like Grammarly and CopyScape for content analysis which allows you to improve copywriting insights.
In terms of what type of content is best for engagement, it's a good idea to avoid long, boring articles or information that people don't care about, and copy should ideally be very specific on what you're selling because most usable material uses fairly short sentences and paragraphs with few generalizations which translates in understandable active messaging.
Personalizing the subject line can be a good idea if you want to boost your click throughs, especially in situations when combining technology is making it pretty simple to align marketing with sales. More and more email service providers have implemented smart filters that automatically categorize messages as relevant (or, even better, often deliver them without being bounced back). Although it's against some regulations, others do this, so who knows where big online businesses will stop.
It's a good idea to use text analysis tools when adding subject lines because the content of those messages is what's most important, and then you can fine-tune future messaging by actually reading your recipients' behaviour.
One thing that we shouldn't forget is that even if all these are great, they should still be used as a last resort - there really isn't much value in using personalized subjects with automated mass marketing since open rates will most likely be lower than other approaches.
Same as content, I would advise you to not just personalize your subject line to sell something but use its ability for better messaging - even if the copywriting is changing, there are things you can do about that and making quality lists of keywords used in emails might give a good basis for future posts on practical marketing strategy.
The number one question that I get to read about is about how to sound natural when writing email messages. Here are the main components that I look for when evaluating success with emails:
The following subject lines are definitely a very good effort. I would suggest not changing the letter case, but sometimes, in service to readability, these should be adjusted:
#1 - {X} minutes meeting on {Date, Time}?
#2 - I thought that {Name} was awesome, though, unfortunately, he wasn't able to make it.
#3 - We discussed new pricing options for {Item Name}. Let me know if you have any questions about your end of year price plans.
#4 - Jason said: I don't think this will work, so what is the best way to handle options x and y? Thoughtful input is appreciated!
#5 - We have a great offer for you.
