As a follow-up email subject line expert, you have no choice but to improve your talents. Subject lines for follow-up emails, as well as other useful information, may be found in this handy resource.
Prospecting is all about getting beyond the sceptics. Even the finest sales presentations are meaningless if you don't get the chance to meet your prospect face-to-face and deliver your message.
A receptionist or assistant is the standard gatekeeper on sales prospecting calls. Email prospecting, on the other hand, typically has a gatekeeper in the form of the recipient. There is an overwhelming amount of email that can't possibly be read and answered every day, just like most of us.
Consequently, people scan the subject lines and read the first few sentences to determine whether or not the content is worthy, interesting, or urgent. You have no option but to hone your subject line writing skills in order to stand out from the rest of the pack.
Retaining persistence in your follow up email subject line will pay off in the long term. In fact, the follow up emails subject line had a higher response rate than the first time around. The first email had an 18 percent response rate, the fourth received a 13 percent response rate, and the sixth received a whopping 27 percent response rate.
As you experiment with the 11 follow-up email subject lines below, keep the following recommended practises in mind:
Accompanied with a conversational tone
Unduly sales-driven or overly assertive subject lines are easily overlooked or flagged as spam since they are off-putting. It's more likely that your follow up emails subject line
will be received and responded to if you speak in a conversational tone that indicates you're human.
Keep It Simple, Stupid
Long subject lines will be truncated since 56% of email opens occur on mobile devices. The ideal number of words is six to 10, but fewer than five work just as well.
Add the Subject's Name to the Message
When this is done, it has been demonstrated to increase open rates in certain circumstances. The name of the business or an association you discovered throughout your investigation might also be included as an experimental element.
Make the Snippet better
The snippet is a brief excerpt of the email's content that shows to the right of the subject line in the inboxes of recipients. The more effort you put into your email, the more chance you have of having it opened. Your campaign will suffer if you ignore it.
Keeping your subject line brief and optimising your snippet go hand in hand since a large subject line will overflow and replace your snippet entirely.
Snippets might contain the recipient's name, a thought-provoking inquiry, or even the opening line of a tale. They can be as short or long as you choose. Pro tip: don't include anything at the beginning of your email that could appear in the sample, such as unsubscribe links, whitelist requests, or other housekeeping language. To get the most out of this section, include that information at the bottom of your emails.
Check LeadFuze
Think Scientifically
Always play around with your subject lines to see what works best. Over time, you may enhance open rates, replies, and conversions by making little adjustments to your follow up emails subject line.
Send 100 to 1,000 emails, all with the identical sender, snippet, and body text. Send a second batch with a different subject line, and you're done. Using a service like Mailshake, you can keep track of open rates, clicks, responses, and more.
In the end, you'll have to do your own tests, research the newest email results, and see what other people are testing. In order to break through the clutter in your inbox, you need to know how to create great follow-up email subject lines. Here are 16 subject lines for follow-up emails that can cut through the clutter in your inbox and get you more responses.
1. A call or meeting follow-up
Simple and direct. That's why it's effective. For many people, knowing about the next stages is a natural curiosity. It may also be used to re-engage customers who have gone cold.
"Next steps" as a follow-up email subject line achieved up to a 70.5 percent open rate and a 49.6 percent reply rate when compared to Yesware's average reply rate. Following voicemails with a brief statement about "trying your line" to demonstrate more dedication and perseverance, they discovered that the usage of that subject line was very beneficial.
2. When you don't hear back from someone
My apologies for not mentioning..."
It's effective because it demonstrates your humanity by showing that you made a mistake. Often, individuals fail to remember that the recipient of their communication is a human being. A better first impression is one that doesn't come across as salesy, but rather as truly sincere as possible, which may be achieved by showing a more natural aspect of oneself. It only goes to demonstrate that you're human and can make errors, too.
When using this subject line, it's a good idea to accompany it with something that the recipient will find interesting or beneficial. Tell them about a co-hosted event that they're invited to, or provide a special piece of material that may assist them reach their objectives or overcome a specific pain spot, for example, in the body.
3. You've struck up a conversation with someone and want to keep in touch
[Prospect name]: It's a pleasure to speak with you.
It works since it shows honesty while also reminding them that you aren't a stranger. Being remembered is easier when you show some thanks. To make it even more special, provide the recipient's name here as well. According to LeadFuze's Josh Slone, "the more advantages you can harvest from personalising your subject line, the more you should do." Having accurate contact information is essential."
Asking the proper questions and doing preliminary research to discover common ground, potential pain spots, and other places where you may make a connection are two ways to get good contact data.
4. They gave the go-ahead to return at a later date
"It's time for a second look."
It works because:
You may use this subject line if someone has given you permission to contact them in the future, while still seeming polite and conversational. It's always better to bring something of value to the table when engaging in a discussion with potential customers.
It's also an excellent substitute for meaningless subject lines like "Checking in" or "Touching base." They not only come out as wasteful and unappreciative of the prospect's time, but they also don't produce any results at all in sales. In reality, it was discovered that "Touching base" failed 50% of the time. In the end, always have a reason to keep in touch with someone.
Check Yesware
5. Incorporating a sense of time pressure and precision
10:00 a.m. on "Tuesdays"
It works because:
Why not ask for a phone call or meeting in your follow-up email as a "Hail Mary" move? Emails that haven't been opened are more likely to be ignored, thus this urgency might help get them to open your message.
A subject line that conveys confidence, such as the one above, is ideal for use in a follow-up email. Assuming the sale is a strong sales tactic, assuming the meeting can be as effective. While "sometime soon" might be easily dismissed, when someone asks for a precise day and time, the conventional reaction is to look over your schedule.
6. You are relying on their advice or guidance
"Could you please assist me?"
Why it works: Despite their hectic schedules, people still want to be of service. Taskeater's Managing Director, Dan Vanrenen, says that you should "create a subject line that motivates them to react and clearly communicates your interest in what they have to say" when it comes to creating engaging subject lines.
You're not simply following up for the sale with your request for help and empathy; you're also hoping for their counsel or direction. For clarity, this subject line works if your request is genuine, and you intend to follow their advice or instruction. Use this email as a follow-up to ask for connections to the correct person at the firm you're trying to get in touch with.
7. You just got back from a face-to-face encounter
As a thank you for your time in meeting with me, here is something I'd like to share:
"Could you please assist me?"
Because 92% of all salespeople quit after four "no's," while 82% of prospects say "no" four times before they say "yes," according to research. However, this does not give you licence to be arrogant and believe the transaction is closed after the fourth touch. As a result, you should keep in touch with them in a timely way to express appreciation and keep them on your list.
To demonstrate your appreciation for their time, use the subject line above, which emphasises the pertinent meeting you had together. To spark their curiosity even more, they reveal that there is one more element they did not provide.
Your prospects are always looking for additional information throughout the decision-making process, therefore it's critical that you provide them with it. In order for them to know that they've made the proper decision, they need to cross a particular amount of information. Furthermore, the use of the term "sharing" in this context may subconsciously imply that the recipient is expected to reciprocate and respond.
8. Before you quit up, try one more time
"Are you sick of persistent salespeople?"
It works because:
When you're open and honest, you're more likely to provoke a reaction and get the discussion going in the correct direction. The subject line may not be my first choice, but it may work miracles if you follow up in the email body after 4 or 5 missed interactions.
As an example, you might try something like this in the body copy:
Also, me." Because of this, I promise to cease contacting you if you don't want to hear from me again.
if you [see, deal] with any of the following frequent pain sites, please let me know:
9. After a rejection
"Would you be open to anything?"
It works because:
As a result, they're more likely to engage with the content. Despite the fact that they may have already made up their mind about your product or service, you can still use this card to either keep the discussion continuing or get valuable information for your next email.
In many cases, clients are seeking for more than simply a vendor; they want a trusted adviser who can help them form a mutually beneficial relationship. Asking for help or feedback is an important component of working with others as a team and may help you get their support and cooperation.
This also has the advantage of being simple and succinct. Prior to opening the email, the structure communicates what the communication is about in a way that piques interest. It's great to see a salesperson use the selling via curiosity method in such a clear manner.
10. It's time for them to be reminded of their responsibilities
"Are you here?"
It works because:
Urban Dictionary describes FOMO as "a condition of mental or emotional distress induced by the dread of missing out," and it's a genuine occurrence. Our cognitive capacity to perceive possible chances causes us to be anxious all the time.
Subject lines have the ability to generate FOMO, be succinct, and convey a sense of urgency all at once.
As far as brevity is concerned, two-word subject lines will always stand out in the crowded inboxes of most marketing communications. A more conversational tone is conveyed as well — like it's coming from a friend or coworker.
11. How to begin a discussion in an open and sincere manner
Who knows where to start?
There are certain individuals that like to be approached in a particular manner while being marketed to. Using a subject line like this allows the dialogue to begin in a casual, honest, and to the point manner.
If you want your communication to be effective, you should clearly outline your goals and then inquire as to how the recipient would want to proceed. What are some questions you may ask to get started:
Additionally, the body text after this subject line might take the approach of reducing all mental energy by offering the reader with a variety of possibilities. An example of this in action:
Describe your product and how it might help my company in an individual video message.
A 10-minute phone call would be ideal. Make a couple dates and times that work for you this week available to me.
Please re-contact me after a month if you are still unable to.
Your follow-up email subject lines must speak directly to your prospects' requirements, pain areas and aspirations in order to be enticing. You need to use emotional language and customization, as well as sounding real and human rather than salesy and robotic, in order to attract their attention.
Prospecting is all about getting beyond the sceptics. Even the finest sales presentations are meaningless if you don't get the chance to meet your prospect face-to-face and deliver your message.
A receptionist or assistant is the standard gatekeeper on sales prospecting calls. Email prospecting, on the other hand, typically has a gatekeeper in the form of the recipient. There is an overwhelming amount of email that can't possibly be read and answered every day, just like most of us.
Consequently, people scan the subject lines and read the first few sentences to determine whether or not the content is worthy, interesting, or urgent. You have no option but to hone your subject line writing skills in order to stand out from the rest of the pack.
Retaining persistence in your follow-up email subject line will pay off in the long term. In fact, follow-up emails had a higher response rate than the first time around. The first email had an 18 percent response rate, the fourth received a 13 percent response rate, and the sixth received a whopping 27 percent response rate.
As a result, individuals skim through the subject lines and the first few phrases to see whether the information they're about to consume is noteworthy, fascinating, or important. However, you should refer to this post if you want to improve your ability to craft catchy subject lines for follow-up emails.
