February 23, 2022

Email Validation: What is Email Validation? and How Does it Help you?

A blog article discussing how email validation helps with keeping your business running as you get constant feedback from your customers. They also talk about the different ways in which email validation can be used for marketing and customer service, as well as its uniqueness compared to other forms of feedback.

Contents

What are email validations?

Email validations is a process that helps to prevent fraud and identity theft. When you receive an email, your email provider verifies that the email sender is who they say they are. If the email is sent from someone else, the provider will notify you right away so that you can take the necessary precautions. 

Many business types accept emails from people that come as bounces, and also SMS & fax messages. 

They simply do not have enough experience about the sender or their intentions so they are unable to assess which type of communication is legitimate vs fraudulent. To help businesses get better at validating email communications quickly, there are a variety of different tools available to help them with this task.

Usually these types of services will cost anywhere between $3-10 per month. Many of these companies work with filters, custom development and/or an API for various email clients as well. Authenticating the source of an email is crucial to create a strong foundation for your customer relationship management program.

Types of email validations

Email validations is a process that verifies the email address of the sender or client. It's used to ensure that the email is legitimate and not spam.

This process helps prevent phishing scams from being sent from emails users do not recognize and also prevents users from sending emails to an invalid email address.

There are 2 types of email validations:-

Type #1:- User based email validation (Username and password)

This type of authentication validates the name associated with an account. For example, if a user has an email address 'jack@example.com' but doesn't have a corresponding username, then this method would flag that person as "anonymous". It's important to note that many users with no emails will still display mobile numbers where possible for login purposes or other pages where it is necessary to supply cell numbers.

A user can be validated through an email address and password, or a username/password combo for other social media platforms as well.

Type #2:- System based email validations (Software filter) This Captcha solves problems due to spammers who hack websites and get users to access donation pages by harvesting random login credentials from the site they are attempting to view online, usually in the form of “captchas ” (image below). Captchas are used to identify whether the person interacting with a website is a human. The type of captcha that shows up depends on what domain it was submitted from, and how strong the system is designed to make sure each version survives through testing.

In most situations for example, these systems exist because validating an email requires its users input their username or password within 10 minutes of submitting their query to be approved ( usually this period of time can be reduced on secured websites).

The Captcha used by Glue2Go.com won't work under some circumstances, such as from a direct IP address or ever being accessed through others with more than one IP address in the same city block.

Other examples for system based emails include software landscape with ARS (Automated Response System) that groups email addresses received into specific categories and automatically decides which ones receive responses accordingly.

Many systems offer a list of options depending on the domain as well such as resolving based on IP address, user agent type or other ways to verify account ownership among others. Other Captchas will be displayed in an attempt at upsell customers using various methods and techniques within multi-level marketing programs by exploiting social engineering weaknesses within their demographic level targets like email headers (e.g., [email protected] ), search histories (iGoogle or Gmail), or other shared information in a background sense (e.g., long-term interactions within social networks establishing profile facts).

Benefits of email validations

Email validations is a method of determining the legitimacy of an email address. Validating your email address to prevent spam and phishing scams is easy, and there are many websites that allow you to do it quickly.

By adding an extra layer of protection, your email addresses are less likely to be sent to spam or phishing scams.

Email validation helps in following ways:

1.Organizing and cleaning your list of email addresses.  It ensures that you have the right email address for each recipient and will ensure that the emails are delivered to the right person or group. This also helps in reducing the chances of duplicate emails.

2.Fixing automatic email forwarding, which sometimes happens when you have a lot of contacts and/or send out email to large lists as that can lead to unnecessary duplication or re-using one's own address so many times in different ways (e.g., using same base ten digit or domain name such as "foo@foosupport".)  Seems easy? This is actually a very common scenario. 

3.Advantages of having an email or account validated for businesses like:

A) While ensuring continued engagement (emails get delivered to the intended recipient), you receive reports on which MQL's do and don't send out spam emails from your list, helping in identifying new possible lists/marketing efforts that pose as-little threat but may not be what they seem under surface  B) Prevention of duplicate mail in large lists (having many emails sent out to your list).  It helps avoid unscrupulous marketers flooding the email box and could have a serious effect on subscribers' inbox.

4.Imagine that you've been receiving messages from someone wanting an item but they always get rejected after price is mentioned, then this one should be validated too! Another way to say it using another analogy; if you bought some stuff online & do not want to be certain it is genuine, you would check out!

What happens with an invalid email?

An email is considered invalid if it does not have an "@" sign or the domain name. After receiving an email, the sender will be notified and they will need to go through their password recovery process again.

An email is also considered invalid if it has any suspicious content like links, attachments, and especially spam content. If any of these criteria are found, the email will be moved to a junk folder where it can remain there for around a week before being deleted by the system administrator at customer's discretion. For emails that cannot be recycled because they contain expired shortened URLs.

Email Validation works by checking the email address against a list of valid addresses. It checks for errors in the following ways:

- The domain name is correct and exists

- The email address itself is valid (typos are caught)

- There are no one-way links to other pages

- The email is not an bounce sender (eg. receiving in a junk or spam folder)

For invalid addresses, the check mark will be set as "not valid". Email Validation helps reduce your risk of having fraudulent subscribers and unwanted mail sent on your behalf by third parties.

What should you know when using email validity?

Most email providers have an option to check the validity of your email address. If you don't, then you're probably not getting all the emails you should be.

Here are some things that you should know when using email validation:

1. You are likely not getting all the emails you should be! How do I know if email validation is working?

Send yourself an address that has a check mark next to it and then see what shows up in your "Spam". If there's nothing showing, chances are good that you're missing out on some content.

2. Your IP address is being logged instead of checked when sending from my Company or network account!? What does this mean?

If your email program is not configured to validate the validity of email from a company or IP address, then you're signing up for junk in your inbox. By logging this data (also known as "traffic logs"), companies are able to keep track the amount of spam that their emails get and can send more valid mail by default if there's too much junk earlier on in an accounts lifetime. If no-one ever used validation these vast majority of spams would never be delivered and only the most unique emails would ever make it to your inbox.

3. Who then reports/checks email validity? What does this mean about my company's legitimacy?

It is a very good idea for companies that use mailers like HTML-based or .eml conversion (or any other formats) from the beginning in their context address creation. Because, ultimately validating e-mail from different mail providers is not that sophisticated, but this way they know what format their customer uses in order to receive the information. Its a proven fact that most spammers are using HTML alias' through which send very similar content just to hide address body (HTML) and make it hard for the system people to read properly if its strong on junk detection or any other kind of action aimed at blocking inbound spam due new campaigns creation towards major email servers .

FAQs

1.What is the best way to send out a welcome email when someone signs up for your newsletter or other type of promotional emails?

When someone signs up for your newsletter or promotional emails, it is important to send them a welcome email that tells them about your latest offers and updates. This can be a difficult task, but there are a variety of ways to do it. You can use a tool like MailChimp or AWeber to create your newsletter, and then use their templates to help you get started. Once you have your template, you can customize it to match the look and feel of your website.

Alternatively, you can use a content marketing platform like HubSpot's Content Marketing Manager to create your welcome email. This platform allows you to easily create and manage your newsletters, email campaigns, and content pieces. You can also use it to track the performance of your content, measure engagement rates, and optimize your content for better SEO.

Ultimately, the best way to send out a welcome email is to use a tool that makes the process easy and efficient.

2.What does email validated mean?

email validated means that the email address is associated with a real account. Email addresses can be fake, but if the address is associated with a real account, it is more likely to be legitimate. This is important for two reasons: first, it reduces the chances of your email being sent to a spam folder, and second, it ensures that the person who responds to your email is actually the person you are emailing, which reduces the chances of you receiving a response from a scammer.

3.What is the standard email validation?

The standard email validation is a process by which the sender's email address is verified against a list of authorized addresses. This can help to protect against email spoofing, which is a type of fraud in which fraudsters masquerade as someone they are not in order to deceive someone. Email addresses are commonly stolen or acquired illegally, so by verifying them, you are taking steps to protect yourself and your customers.

There are a number of ways to verify an email address, but the most popular methods include sending an automated email asking the recipient to confirm their account or using a third-party verification service. When using a third-party verification service, the service will send a request to the email address that you have specified and will return a verification response. This response will include the sender's name, address, and other information.

By verifying your email addresses, you are taking preventive measures against fraud and protecting your customers' data.

4.

Who are the best email validators to validate a mail list in India?

There are many email validators that can be used to validate a mail list in India. Some of the most popular include MailChimp's List Validation and ActiveCampaign's List Verification. Both of these tools offer a variety of features that can be used to validate a mail list, including spam detection, automated unsubscribes, and test emails.

List Validation also offers a variety of other features, such as email opt-in forms, demographic data tracking, and automated email campaigns. ActiveCampaign also offers a drag-and-drop builder that can be used to create custom validation rules for a mail list. Both of these tools are free to use and can be found online.

Conclusion

Email validation is all about making sure your email address has not been blocked, hacked, or compromised. This helps prevent phishing scams and other malicious attacks that many people get tricked into joining. It is best practice to implement email verification for your business and make sure all of your addresses are tested on a regular basis. By doing so, you can prevent fraudsters from gaining access to data or sending out fraudulent emails.

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Samarth Gandhi

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