March 20, 2022

How To Start Using Email Subject Lines For Networking

This article explains what an email subject line for networking is, how to write one, and examples of effective networking email subject lines that you can use right now.

Contents

What is an effective subject line for a networking email? How do you create one? Check out some real-world examples to get you started right now.

The editorial staff of indeed.com Email, Facebook, Twitter, and LinkedIn Successful professionals understand the value of networking, and the more you do it, the more chances you'll become aware of in your field. Making connections may help you progress your career in a variety of ways, from attending networking events to applying for jobs.

The subject line of a networking email must be both attractive and effective. An email subject line for networking is defined in this post, as well as how to compose one, and samples of successful email subject lines for networking lines you can use right now.

What is the purpose of the subject line of a networking email?

When a networking prospect receives an email from you, the subject line is the first thing they see. The receiver receives your email as soon as you send it. The subject line is the first thing a recipient sees when they get your email. This means that your email subject line must be both attention-grabbing and informative in order to encourage the receiver to open your message.

Email recipients are more likely to discard an email that doesn't have a compelling subject line than those that do. It is more probable that the receiver will open and read your email if the subject line is well-crafted.

What role do subject lines have in networking emails?

An email's subject line works in much the same way that the title does to pique a reader's interest and entice them to read the message in its entirety. It's possible that your networking email may be deleted or ignored if the subject line isn't compelling enough.

The following are crucial considerations while creating the subject line for your networking emails:

  • The receiver will not send it to spam if they do not get it
  • To tell the recipient what to anticipate when they receive the email
  • To identify the sender of the email

How to develop a catchy subject line for a networking email

If you want to write an effective networking email subject line that gets the receiver to open and read your email, you need to follow these steps:

1. Make it your own

Emails that include a personal subject line assist recipients identify the sender as a person they know or have previously come into touch with.

Include the recipient's name, job title, any shared interests, events you've both attended, topics the recipient is interested in, where you met the recipient if relevant, or a networking event the recipient has attended or will attend in your subject line to make it more personalised for your audience.

2. Keep it concise

A receiver may be unable to view your whole subject line if yours is chopped off due to its length. Even more so if they access their email on their phone. To guarantee that the whole subject line can be seen by the reader, limit the subject line length on smartphones to 40 characters or fewer. Three to four words or fewer is typical here for email subject lines for networking.

3. Use a catchy subject line in your email

It's more likely to be ignored if the subject line is generic than if it's catchy or if it's urgent. If you want your reader to open and read your email, don't use a boring subject line. Instead, come up with a clever headline.

Even if you've never met this individual before, it's critical if you want to strike up a new relationship with them. If they've never heard of your email address before, your subject line must grab their attention and persuade them to read your email.

The subject line should be straightforward and to the point, so don't ramble

Clarity is more crucial than inventiveness and catchiness when it comes to drafting an email subject line. Make sure your email's subject line is clear and simple so that the receiver understands what the email is about right away. Condensing an email's purpose into a few brief words will take some getting used to for email subject lines for networking.

How to Get Your Networking Email Opened with These 8 Subject Lines

If you want to have your networking email opened, here are eight alternative ways to do it.

When it comes to networking, personalization and thoughtfulness are the keys.

Targeted personalisation, according to the vast majority of marketers, boosts consumer engagement.

Emails with custom subject lines are 26% more likely to be opened, and click-through rates increase by an average of 14% and conversions by 10%.

Though your networking email may not be opened by a consumer, it will still have an effect. When an email is addressed to an individual, it demonstrates that the sender has taken the time and effort to personalise it. It is possible to send a generic email or answer to any recipient, but a customised email is more personal and meaningful. When it comes to making a connection, remember that customization is key.

This kind of bond can only be formed by putting up the effort to get to know the other person and mastering their native tongue. To put it another way, the receiver must always come first.

Incorporate Automation into Your Public Relations Campaigns

Email outreach involves a delicate balancing act between personalisation and volume.

This is precisely the opposite of what you should be doing while you're networking: "Spraying and praying." On the other hand, in order for your network to develop at a significant pace, you must connect with a sufficient number of individuals.

An email automation tool is vital to developing a successful, scalable networking email outreach sequence.

It is possible to:

  • With strong mail merge tools, you may personalise your emails in mass.
  • Lead Catcher allows you to respond to leads directly from your Mailshake dashboard. letters of reassurance.
  • Make sure that you set the interval between follow-ups (5 days between the first and second email, 7 days between the second and third, etc.) and the days and times that they should be sent (for instance, between 8 am and 6 pm on weekdays)
  • You may use A/B testing to find the best subject lines, body content, and whole campaign sequences to improve your copy and outreach approach. You can further automate your outreach by initiating campaigns when someone downloads an eBook, books a meeting, or joins up for a demo using native CRM connectors and third-party integrations to hundreds of software products through Zapier.
  • It is possible to integrate social media and the phone in outreach sequences if they are part of your outreach cadence.

Embodied Treaty 

Using the Mailshake Dialer, you may make phone calls in your outreach campaigns. For a good outreach plan, both personalisation and scalability are needed, but automation is not a deterrent to achieving these goals.

Email Subject Lines That Get People's Attention

Subject lines for emails should adhere to the following guidelines. Your chances of obtaining an immediate answer go up by following the advice in this article. (Avoid these email gaffes.) Have no time for meticulous work? Our email content analyzer can help you enhance your subject lines and emails in real time.

1. Maintain a Short, Attention-Grabbing Headline

Three to four words, or roughly 17-40 characters, should be the maximum length for subject lines. Both the recipient's attention and the subject line preview will be protected by this length. As with any rule of thumb, there are exceptions depending on the email app and device.

2. Put Yourself Out There

A recent research found that subject lines including the recipient's name boosted the likelihood of an email being opened by almost 50 percent. It's a quick and simple approach to demonstrate to the recipient that this email is tailored to their own needs.

Do not use their name in the subject line of your email unless you are sure you can address them by that name, particularly if they are a stranger. You may, for instance, quote the title of a recent publication for which they contributed or indicate a shared interest.

3. Refresh Their Memory When You Follow Up With Them

Make mention to your previous meeting or talk in the subject lines of your follow-up emails. You may assist the receiver remember who you are and what your next actions were by including this in your message.

Keep your email to a maximum of two paragraphs and personalise it. If you were hesitant to use their name in the first place, follow-up emails are an excellent time to do so.

As a last point, steer clear of phrases like “confirm,” “invite,” and “join.” These words,  ironically, have been proved to be particularly ineffectual in email subject lines.

Excellent Taste 

Messages that are difficult to understand or that include spammy language are more likely to end up in Promotions or Spam folders. Deliverability and readability may be improved by using Mailshake's Email Copy Analyzer.

Subject Lines for Email Introductions

When you meet someone for the first time, what is the first thing you do? Handshakes are a good bet. The email you send as an introduction is like shaking hands with the other person. First impressions may be conveyed with a tailored email introduction.

The introduction email is more than simply a way to introduce yourself. It helps the reader get to know you better and sets the scene for future discussion. It's critical to get this email right at the beginning of what might be a long-term relationship. Everything begins with a catchy headline.

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Subject Line #1: I'd love to connect with a fellow [insert interest here]

Spammers don't like subject lines that are too vague. Before the reader ever opens the email, you should craft a subject line that makes it clear what the message is all about. To make your email stand out, customise it. The subject line exploits a shared interest to connect with the reader and entice them to read more.

It's a great opening phrase for someone you've previously established a rapport with. To locate common ground, keep an eye on their social media accounts. Is there a recent blog article on knitting that your reader recently shared? As a fellow knitter who would love to connect, the introductory sentence "fellow knitter here" is wonderful.

Subject Line #2: Inquiring about the content of your recent essay in [insert magazine]

Recognizing one's successes is a common human desire. Warm up an email by doing a fast search of the recipient's LinkedIn profile and looking for pieces they have published or been featured in.. Decide one of them you liked most and wish to learn more about. As a result, your email will come out as sincere rather than robotic.

In order to indicate that you've taken the time to learn more about them, you should read their most recent blog post or book. Taking the time to do so demonstrates that you care and offers them even more motivation to reciprocate.

Subject Line #3: Please contact me with suggestions from a [insert industry here] professional

Most people are more than willing to share their knowledge and assist others in their quest for wisdom. It gives you a sense of agency and self-assurance. You may get your email opened by pique the recipient's interest in what you have to say in your subject line #3.

Email subject lines like this one benefit both the recipient and the sender. You'll likely learn something new and form a new networking connection.

Isn't it the best? From marketing to production, this topic line is universally applicable. Prior to sending, make sure you have a specific question in mind and that you're genuinely interested in their answer. It's a recipe for spam to use this subject line to tempt rather than ask for help.

Subject Line #4: [insert view, idea, or opinion] you expressed with me is something I completely agree with

When you have something in common, it's simpler to connect with someone. Even if the email asks for more, this subject line shows the reader that you are following them, agreeing with them, and merely want to build their confidence. The most important thing is to connect with others who share your values.

At The Balance, Susan Ward "The majority of businesspeople are upbeat and upbeat. Having regular contact with individuals like these may be a huge morale boost, especially in the early stages of a new firm. Regularly meeting new people, even if you're not typically outgoing, may increase your self-confidence and help you make new friends who have similar interests."

Subject lines for follow-ups

After the first communication, 70% of unanswered email chains come to an end. That implies that the vast majority of senders give up after only one attempt.

When it comes to email marketing, the secret to success is the same whether you're selling or networking: Prioritise follow-up. Emails are sold by their subject lines once again.

Follow-up emails should have enticing subject lines, much like your original email. You need a good hook to maintain readers' interest. One of the most important elements of a networking email is the usage of an attention-grabbing subject line.

Subject Line #5: We had a great conversation. From [insert location], I'm just following up

After phone conversations, meetings, in-person introductions, and networking events, a follow-up email is essential. You don't want to send an email that detracts from a strong first impression or a wonderful interaction with someone. Instead, send a follow-up email to drive home the point.

Let the reader know how much you loved talking with them right from the start of your essay. This is an excellent example of how to further break the ice. It develops a tone of thanks from the outset and adds a personal touch to your correspondence. Then, identify the event you spoke at or the coffee shop where you met the reader to let them know who they are getting an email from.

Subject Line #6: It's me, [insert recipient's name] here

This is the simplest way to do it. Effective subject lines are short and to the point, but they also provide a personal touch by addressing the recipient by name. As a result, the email is more likely to be opened rather than languish in a recipient's spam folder. In addition, it creates a sense of intrigue for your reader, making them more likely to click through to find out what's within.

Subject Line #7: Our meeting at [insert location] was enjoyable. I long to be reunited with you!

The location of your last communication is included in this subject line, just as in the previous one. It also reveals to your reader that you had a good time and would want to do it again at some point.. Additionally, this follow-up lets them know exactly what you want them to do right away, even before they read the email.

Subject Line #8: As a friendly hello, I'd like to introduce myself to you

We've all received the "hello again" email before. Adding some individuality to the subject line makes the message seem less spammy and more purposeful. Simple and effective, it's ideal for a busy company owner's schedule.

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Get the People Talking

Networking emails are all about starting a discussion, whether it's an introduction or a follow-up. Three things may be accomplished with the help of email personalization:

  • Put your best foot forward by emphasising the importance of the subject line
  • The probability of an email getting opened is increased
  • Improve the reader's overall impression.

The ideal subject line for a networking email is one that grabs the reader's attention, communicates clearly, and motivates them to take action. Additionally, the appropriate networking topic line must be customised with your name. When you use these examples, your message will be more likely to succeed rather than end up in the garbage.

Conclusion

Networking emails must have an appealing and efficient subject line. Samples of networking email subject lines you can use right now are also included in this piece to help you learn how to create your own.

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Soumili Pandey

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