This article lists 9 types of email marketing sequences that are proven to help businesses grow stronger relationships with their customers over time. These strategies have been used successfully for years because they work! If you're looking to increase conversions through email marketing, start here!
If email is the oldest form of marketing, email sequences are one of the newest. They are a way to create an email campaign that tells a story over time.
They allow you to build stronger relationships with your customers by delivering value on a consistent basis. This guide will discuss how email sequence work and 9 types of sequences to get you started in using them more effectively!
They are a great way to deliver information and value on a consistent basis.
They help build trust with your email recipients, create deeper relationships with them, and increase the chances that they will buy from you in the future or recommend your business to others.
Prospects are never enticed by a single email. Most likely, you send a single email in the hopes of catching the prospect's attention.
You send a follow-up email, but there is no answer. You send a text message to follow up once more. There has been no reaction. Stop if you feel like you're invading on their lives. Does this ring a bell?
Because of the unpredictability in email marketing, opportunities go between the cracks. To gain speedy conversions, you'll need to automate sequences.
How to Build Your Sequence
With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and keep them engaged.
Let's discuss 9 types of email sequences that you can start using today:
Welcome email sequence :
Welcome email emphasizes the benefits of your product and establishes a connection with the customer. It builds credibility and gives them reasons to trust you. Share case studies, success stories, and social proof to increase engagement rates .
Three things to keep in mind when crafting your welcome email:
A welcome email is a great way to welcome your email recipients, tell them about the benefits of your product and establish trust.
Benefits : Benefits email emphasizes on the advantages of using a product or service over competitors' products or services. You can outline different features that will help users achieve their goals faster.
For example, if you're emailing about a health-related product, you can write benefits of using that product. You could tell them how it helps fight stress to reduces anxiety and improve overall mood .
Question & Answer email sequences :
People want to find out everything about your email recipients. They are curious to know what you do, how much it costs and if it is something they can afford .
Instead of writing lengthy email content that will bore readers, try using question & answer. Ask questions via email blasts at regular intervals then send responses in follow-ups or an eBook with all the answers.
For example, if you email about a weight loss product, ask email recipients what they would like to know about your product and send them detailed information through an eBook .
Benefit-Focused sequence: This helps you address your prospects and customers' needs and interests and turn them into loyal fans .
Gather information about their current challenges, what they want to achieve in future then develop a plan that will benefit them the most. You could highlight how much time it saves or money it makes for users as well .
You could email them about the next steps they should take, invite them to a live demo or webinar and send follow-up emails for more information .
Customer Engagement :
Customer engagement can be used as a lead nurturing tool or as part of service email.
When customers contact you for support via email or phone, email them back and ask about their experience with your product or service. You can also send follow-up surveys to see if they're satisfied with the services .
For example, email your email recipients after they purchase a product from you. Ask them how their experience was, what problems did they face and if there's anything else you can do to help .
Onboarding
Onboarding emails are excellent for assisting subscribers in reaching the 'aha moment,' when they finally see the value of your product. This will aid in customer retention and revenue growth. This is where you may switch a free trial into a paid subscription.
A 14-day free trial of Headspace is available. Every day until your trial period ends, they send you an email encouraging you to use the app for meditation, unwinding, and relaxing.
This email is fantastic for the following reasons:
It emphasises advantages over features.
It is sent according to the subscriber's current location on the journey, which is day 1 in this case. As a result, it has a unique vibe.
From personal experience, I can tell that emails did influence my decision to buy the subscription as I read about the benefits of meditation every day in their emails.
Yes, marketing works on marketers too.
Renewal
Sending renewal reminders before the renewal date is always (always) preferable. Not just one email, but a clever campaign. Once the subscriber has paid, you can use automation tools in your ESP to discontinue sending these emails.
This will keep your brand at the forefront of the customer's mind, and they will be more inclined to tell you if there is a problem (or if they are happy/satisfied).
And, if you can get a customer to renew earlier, you'll have to send them fewer emails, which is less likely to upset them.
Abandoned Carts
An abandoned cart sequence is a great technique to turn a lead into a purchase because the person has already expressed a strong desire to buy.
Create a single or a series of abandoned cart emails that include the item's name, image, and price for customers who have forgotten about it.
You can also include a product recommendation block, which will suggest items from your store that are similar. To properly clinch the purchase, provide an incentive such as free shipping, a discount voucher, or an extended free trial.
Re-Engagement
The main goal of re-engagement emails is to attract customers' attention rather than to push sales. It's fantastic for apps to increase DAU or MAU. Return Path is an example of how to nudge a subscriber to alter their email choices and re-engage or unsubscribe permanently.
When you should send this, there is no established guideline. Before sending this email, you can define your own criterion and restriction for the number of days a subscriber has been inactive.
Create a nurturing email
The goal of the nurture sequence is to turn a lead into a paying customer. It's possible that the lead came via a free subscription or a lead-magnet.
If someone signs up for a free guide, webinar, or other lead magnet on your website, this sequence begins after they've consumed your content - watched the webinar or downloaded the free guide.
The nurture process can start with education, then go on to introducing the offer, resolving objections, and finally concluding with scarcity (if you have one).
Email for the Event
A series of emails sent in advance of an online or offline event is known as an event sequence. It's divided into two categories: pre-event emails and post-event emails.
Pre-event emails are sent out prior to a scheduled event to remind people to come, to entice them to attend, and to provide instructions on how to prepare for it.
Emails are sent after an event to collect comments, upsell a subscription, or promote other items (since we know that people who attended the event are interested audience)
Tracking your sequence is important for two reasons:
To monitor your sequence so you can see how many emails are being opened and if they're converting into paid customers.
This is because knowing email open rates and click rates means that we know when our prospects started moving further down their journey - towards purchase, or away from our email list.
How to Create Templates?
We already established that the content of an email varies depending on the audience or business goals you have.
Similarly, depending on the technology used, the exact processes for creating an email differ.
Automizy, for example, is an email sequence software brand that guides users through step-by-step processes for creating automations, delivering campaigns, and running reports.
In general, though, producing a successful autoresponder series necessitates an awareness of the many demands that a customer has as they progress through the sales funnel.
It also entails creating content that demonstrates your company's expertise in dealing with them. In order for the recipient to interact with the content, it must make sense to them.
People are naturally curious about how many emails they should send in a sequence. It's a good idea to schedule four to six appointments over the course of one to two months.
As a result, based on their experience with your organisation and the type of relationship you have with them, you'll likely send different sequences to them.
Are they regular purchasers, or do they only make significant, targeted purchases a few times a year?
People are more or less likely to engage with a drip email depending on the subject line, body content, and other factors.
The email body, for example, must go right to the point. People may not have the patience to scroll endlessly to absorb all of the data, especially if the content is being seen on a small smartphone screen.
Furthermore, the subject line must attract readers enough to want to open the email and learn more.
To create a successful email sequence follow these four steps below:
Step 1: Choose when to trigger your emails
In Automizy, you can create personalized and automated email workflows that can get triggered when a contact:
Gets added to an email list,
Submits a registration form on your website,
Visits a page,
Clicks a link in an email, or
Gets a tag.
First things first, you need your choose your triggers and select when you want to include in your sequence.
Triggers allow you to start email automation and apply actions to your subscribers.
Step 2: Set up a drip email campaign.
To communicate effectively with your prospects, your sequence is made up of multiple emails.
A drip email campaign is a pre-programmed sequence of automated emails that are sent on a regular basis. To attain a given goal, email subscribers are targeted.
Use contact tagging to send more personalised material in addition to scheduling emails in your sequence.
We may establish what kind of content drew the subscriber in the first place and create targeted email campaigns using the contact tag:ebook name:.
To nurture the lead, we may use this information to deliver another article relating to the ebook theme.
Step 3: Workflows for behavioural email
Personalize your email messages for your subscribers based on how they interact with your email funnel.
Here's how to go about it.
To personalise messages, use "If/else" conditions, such as sending emails to contacts based on their interactions with your company.
To reach your sequence goals, use triggers to follow up on earlier engagements from contacts.
Use the the above sequence types listed above to improve customer engagement, convert leads to customers, and increase revenue.
You'll get the most out of your email marketing if you start employing comparable email sequences right away.
