Are you looking for a way to start giving at your nonprofit? Check out these five email templates that can help you get started. With templates ranging from welcome messages to donation requests, you're sure to find one that's perfect for your needs. So get started today and help make a difference in your community!
People love to give. That’s why donation emails are a great way to get people interested and involved in your nonprofit.
Nonprofits need fresh and varied generosity requests to continue motivating donors. We created 5 donation email templates that will make your next campaign successful!
Hi [donor],
Thank you so much for your support of our work! We’re excited to let you know about a new way to give that we’ve been working on.
With just a few clicks, you can now donate to us through Facebook. This is a great way to support us, and it doesn’t take up any of your valuable time.
Since we know you’re so supportive of our work, we wanted to make sure that you were the first to know about this new donation method. We hope you’ll consider donating through Facebook today.
Thanks again for all that you do to support us!
Hi [donor],
Thank you so much for your donation! We’re excited to put your money to work and make an impact in the world.
One of the things that makes our work possible is the generosity of people like you. That’s why we’re writing to ask for your help once again.
Can you make a donation of $[amount] to us today? We need your support now more than ever, and we know that you won’t let us down.
Thank you so much for your donation! We appreciate it more than we can say.
Hi [donor],
Thank you so much for your donation! We’re excited to put your money to work and make an impact in the world.
With just a few clicks, you can now donate through Facebook - this is a great way to support us that doesn’t take up any of your valuable time.
Since we know you’re so supportive of our work, we wanted to make sure that you were the first to know about this new donation method.
We hope you’ll consider donating through Facebook today.
Thanks again for all that you do to support us!
Hi [donor],
Thank you so much for your donation! We’re excited to put your money to work and make an impact in the world.
One of the things that makes our work possible is the generosity of people like you. That’s why we’re writing to ask for your help once again.
Can you make a donation of $[amount] to us today? We need your support now more than ever, and we know that you won’t let us down.
Thank you so much for your donation! We appreciate it more than we can say.
Hi [donor],
Thank you so much for your donation! We’re excited to put your money to work and make an impact in the world.
With just a few clicks, you can now donate through Facebook - this is a great way to support us that doesn’t take up any of your valuable time.
Since we know you’re so supportive of our work, we wanted to make sure that you were the first to know about this new donation method.
We hope you’ll consider donating through Facebook today.
Thanks again for all that you do to support us!
A donation email template is a good way for nonprofits to let people know about the cause. With this, they can increase their reach by reaching out to new individuals who are willing to donate.
I have created this donation email template so that you can use it as a foundation of your own fundraising emails.
It also includes links where you can find more information on the nonprofit organization’s website.
This email template is specially designed for nonprofits and charity organizations. However, it can also be used for other types of donation requests.
- Personalize the email by adding the donor’s name at the beginning. This will make them feel appreciated and special.
- Mention why the donation is important and what it will be used for.
- Make donation details easy to find by including a link where the donor can read more about it.
- Make donation details easy to find by including a link where the donor can read more about it.
- Thank the donor for their past donation and mention how it has helped the organization.
- Ask for a donation again and remind the donor why it is important to give.
A donation email template is a personalized email which is sent to friends and family asking for support in one's endeavors.
It could be for a fundraising campaign, a charity event, or simply personal financial support.
A lot of people are now using donation emails as fundraising tools for their events.
This is because by sending out these emails, they can collect donations from supporters and create meaningful relationships with their donors in the process.
As technology advances, so does the way that we communicate with each other.
While this has some benefits like easier ways to communicate and less time wasted on writing letters or spending hours on the phone talking to someone, there are also some side-effects that have been overlooked such as spamming and harassment.
A donation email template is a comprehensive and professional way of asking for donations that can be customized to fit your needs.
Email templates are used by many charities and organizations to ask for donations or support.
You can use this layout to generate an email template that is personalized to you.
Step 1: Send an introductory email with a brief synopsis of your organization's story.
Step 2: Mention the donation request in the body of the email.
Step 3: Include a call-to-action in the body of the email, offering more information about how people can provide support or contact you for more information.
Step 4: Thank the donation recipient for their donation and mention how it will be used to help your organization.
Step 5: Include a link where people can read more about the donation amount, or other donation options that you offer.
You may want to include additional information like social media links and other contact details within each email template as well.
This way, they can easily be contacted for more information or to donate.
Every day, most people receive a large number of emails. Some are crucial and go into their inbox, while others are labelled as spam and end up in the trash folder, never to be seen again.
What happens to your nonprofit's emails?
While you can't physically stop your email recipients from deleting your fundraising emails, you may reduce the chances of their doing so by using a compelling subject line.
Be direct with your email subscribers instead of using ambiguous, uninteresting sentences that don't communicate what the email is about.
Tell them you want them to donate if you want them to.
The following is an example of a poor email subject line:
"Are you fond of puppies?"
This line conveys little information to the reader and speaks nothing about the company. Instead, think of something like this:
"Help Sprinkles the dog find a home by donating right now."
This subject line makes it clear to the recipient what is expected of them and where the funds will be spent.
You can also mention the nonprofit's name as an additional detail, but keep in mind that your subject line should not be too long!
While you should be sending your contributors more than just donation appeal emails, when you do, pay attention to the subject lines.
If you don't, neither will your recipients.
Make it clear in the subject line whether you're sending a stewardship email! If recent donors get an email from your organisation, you don't want them to think you're asking for another donation. Leave no stone unturned.
There are many free subject line analyzers accessible online, such the Email Line Subject Line, if you need help writing your subject line.
Slow and steady wins the race when making in-person pleas, but when asking for money by fundraising email, you should get right to the point.
Within the first two paragraphs, make your request — the earlier the better!
You don't want people to read your email and wonder what it's all about.
Many of your readers will have shut you out and moved on to the next message in their inbox if you beat about the bush and don't get to the ask until the last paragraph.
Check out our email template example to learn how it's done!
Take a look at this email template for fundraising.
This email provides funders with clear action items immediately away.
Donors are immediately aware that they are being invited to a fundraising event and requested to make a cash contribution.
A template like this one can be the perfect medium to express your nonprofit's purpose with a little organization-specific branding.
Make certain that your appeal is visible. Make a statement. Increase the text size. Keep the email visually nice, but make a point of emphasising the request.
Your nonprofit can incorporate asking for donations by email into its wider internet fundraising plan if you follow this advice!
You'll need to include more information about: For people who are new to your organisation, you'll need to include more information about:
Your work is excellent.
Who do you work for?
What specific projects or efforts will their contributions support?
Any other pertinent information
Keep in mind that your appeal email is, at its core, an appeal. Any additional information should be used to assist that goal.
You can even include information in your email about what specific donation levels would cover, as shown in the example below:
Take a look at this fantastic email template.
Do you need assistance creating a fundraising letter? Templates to Download
Include details on a new project your company is working on, but note that you still need "$X" amount to accomplish it.
Donors don't need a detailed history of your nonprofit right now, but they do need you to use concise storytelling to paint a clear picture of how they can help. Get down to the point and offer information that will entice recipients to donate to your cause.
When asking for donations by email, it's easy to fall into the trap of making broad remarks and generalisations.
However, keep in mind that your donors are all individuals who should be treated as such.
Using donor data to segment your email lists is one approach to personalise your email communications to donors.
A donor who has given to your organisation on a regular basis for months or years, for example, should receive a different email than someone who has recently started volunteering with you.
Nonprofits can maintain high open rates by segmenting inactive donors. The following is an example of a segmented list:
You can improve the personalization of your emails and boost the likelihood of people clicking through to give by segmenting your email subscribers into different groups.
Your organisation can target contributors with relevant interests by segmenting your email lists by topic.
If you don't provide a link to donate somewhere in the body of the email, your donors won't be able to do so.
This could take a variety of forms, depending on how your email is structured:
A link in the body of the email that directs recipients to your website's donation form.
As seen in the fundraising letter template below, a "Donate Now" button should be inserted someplace prominent inside the body:
A simple button indicates where to donate online in this fundraising email template.
A link to the donation form on your Facebook page (if applicable).
They'll need an address to send a check to.
They'll be given a phone number to call to make a donation.
You can also lead donors who are looking for more ways to give to your "Ways to Give" page or to more general information about donating to your "Ways to Give" page.
The more donation options you have, the better off you'll be.
