A cadence is the rhythm of content that your brand releases. Cadences are used to keep your remote team productive, efficient, and effective. 

Strategies for cadences vary by industry and company size: some cadences focus on a weekly pattern while others may include monthly or yearly updates. With so many options available it can be difficult to know which cadence will work best for you! 

Here we discuss some cadence examples that can help establish the right communication cadence for your business.

Cadence examples for remote teams and sales reps. cadences based on weekly, monthly or yearly content updates. 

Cadences help keep your team productive and efficient while maintaining a consistent communication cadence helps to build trust with customers and potential leads.

Another cadence example is the "weekly cadence." This cadence works well for companies that need to produce a large volume of content. 

A weekly cadence gives your employees enough time to create and schedule blog posts, social media updates, and email campaigns throughout the week. Finally, an example of cadences in action is our own cadences at Brand24 . 

One cadence we have is a monthly cadence. Every month we produce articles and blog posts that share our knowledge about the social media monitoring space along with tips to help marketers utilize their tools more efficiently. 

This cadence allows us to address new trends in the industry while also providing helpful advice for existing users of Brand24 .

Another cadence example is 'the daily cadence.' This cadence is useful for brands who want to keep their audience engaged and informed throughout the day. 

A daily cadence provides your employees with enough time to create content, but still ensures that you're providing accurate information as it happens.

Finally, an example of cadences in action is our own cadences at Brand24 . One cadence we have is a monthly cadence. 

Every month we produce articles and blog posts that share our knowledge about the social media monitoring space along with tips to help marketers utilize their tools more efficiently. 

This cadence allows us to address new trends in the industry while also providing helpful advice for existing users of Brand24 .

Cadences help in every stage of the sales cycle: from intro to close . cadences based on weekly, monthly or yearly content updates. Cadence examples help in every stage of the sales cycle from intro to close. 

Cadences are used to keep your team productive and efficient while maintaining a consistent communication cadence helps build trust with customers and potential leads

Why is it necessary to have a sales team communication cadence?

A good cadence is an important component of effective sales leadership. When you're in charge of a remote sales staff, this is very critical.

When relying only on digital communication, a lot might be lost in translation.

A cadence aids in the creation and maintenance of team communication consistency. It's a set of standards and guidelines that everyone understands.

It enables you and your team to speak more openly, organise more efficient team pipeline meetings, promote best practices sharing, and respond to changes more swiftly.

The glue that holds the sales strategy in place, holds the team accountable, strengthens connections, stimulates communication, and enhances the procedures employed by the team is a constant, predictable, and well-defined cadence.

Now that you know what a sales team cadence is and why it matters, here are six steps you can take to develop one that will help you manage your remote sales team more effectively.

Set specific goals and objectives

Every week, schedule team meetings on the same day and at the same time.

Set a daily communication norm and schedule weekly one-on-ones with each team member.

Send a weekly training email, as well as a monthly summary including sales updates, customer feedback, and best practises.

2. Hold weekly sales meetings with your team on the same day and time

You may feel that you don't have the same level of transparency or communication as you did when everyone was in the office because your entire staff works remotely.

You can build a regular pattern and habit with your virtual team by scheduling weekly virtual team meetings with the same agenda.

You may have previously met on a regular basis before the epidemic, but in times of change and uncertainty, a routine is even more vital for bringing some sense of comfort and order to an otherwise chaotic circumstance.

No one can claim ignorance if everyone on the team knows there is a video meeting every Monday morning at 10 a.m., and the agenda is the same every week.

This type of consistent meeting schedule also establishes a tone of accountability.

For example, consider the following agenda for your weekly team pipeline meeting:

• Each salesperson gives a quick rundown of their pipeline, including answers to the following questions: What's transpired thus far?
• What are your plans for the future?
• What must occur in order to complete the transaction?
• What is the expected time frame?

Identify any barriers or challenges that each rep is facing and address them.

Make a plan for taking the deal ahead, including a solution and action items.

4. Establish a daily communication protocol.

While weekly meetings are important for keeping sales momentum and team motivation, there are occasions when you need to speak with a rep or a rep needs to speak with you right now.

Inquire about your team's communication preferences at these times.

What is the best way to contact them if something urgent arises or if you require immediate information?

For example, one representative may prefer a text message prompting customers to call, whilst another likes to contact and react via email. Whatever your and your team's preferences are, it's critical that everyone is aware of and understands them.

Working from home does not imply that you are confined to your workstation. Maybe you’re eating lunch in another room or you’re outside taking a quick walk.

Another fantastic method to establish transparency is to suggest that your salespeople utilise their calendar to block off their time. 

This will allow everyone on the team to know when one another is available or not, as well as guarantee that things are done and discussed outside of regularly planned meetings.

5. Email a weekly training reminder

As a sales manager, you should devote a significant amount of effort to assisting your salespeople in their development. That implies you must make an effort to provide your personnel with training and coaching.

While you'll provide 1:1 coaching with each rep during your weekly meetings, it's equally critical to provide resources and assistance with the entire team to support your overall sales strategy and team goals.

A weekly training email is an excellent approach to accomplish this.

Let's say you read an article or saw a video that highlights a current trend in your business or explains a crucial sales technique. Write down your thoughts and deliver them to your colleagues as a weekly training email.

It doesn't need to be something extravagant. Simply provide a link to the resource along with a few bullet points outlining your ideas, and then pose a question to your team to start a discussion and increase engagement.

This ensures that training and development continue even when you are not in your regularly planned 1:1 meetings.

6. Send a monthly summary of sales, client comments, and best practises.

You should be leading the conversation for your team as a sales leader. As a result, compiling and sharing developments with them in a monthly overview is critical.

You can share critical sales updates with the entire team, such as client feedback, which will assist others either learn from their mistakes or strive to emulate their success.

It's also a fantastic chance to discuss any best practises or observations you've made.

You may have always kept mental notes about these types of things to share with your team, but making it a part of your team cadence gives you another way to share useful information and updates, as well as another way to communicate with your team on a regular basis.

Sales executives must question themselves how they can prepare for the future and flourish in the days ahead now more than ever.

As the use of remote sales teams becomes more common, good communication will become increasingly important in sales management.

Developing a sales team cadence that sets goals, develops a consistent meeting schedule, and allows for coaching and skill development will help you manage your sales team remotely.

Are you looking for more ways to hone your sales management skills? Get a copy of your manager's guide and start working with your sales staff to solve frequent problems.

Here are tips on how to establish your brands optimal content cadence

1. Make a content calendar.

Isn't it simple enough?

However, in many organisations, this principle is underutilised. When it comes to planning your brand's next big launch or picking who to collaborate with for your next campaign, you don't just go with the flow. 

It's well-thought-out and meticulously prepared. Your content strategy should be treated with the same care. 

And putting out a calendar that corresponds to your brand voice while also aligning with news and current events relevant to your brand, industry, or business is a big part of that.

Having your content manager plan out your content publication keeps your company accountable and focused on expressing a clear message through your content and media. 

It also acts as a repository for all of your data-driven decisions made within the company.

2. When establishing your cadence, keep the '411' guideline in mind.

This rule refers to an industry standard popularised by Tippingpoint Labs' Andrew Davis and Content Marketing Institute's Joe Pulizzi. The ratio of sharing content on social media was their suggested practise. 

The standard's basic principle is to produce four instructional and/or entertaining postings for every one "soft" and one "hard" promotion.

This isn't a template or a cookie cutter; rather, it's a guide that many brands and businesses throughout the world have followed. 

The goal is to tailor this method to your brand's voice and values, modifying them to meet your aesthetic and desired rhythm. 

The concept is to bookend your promotional articles with content that isn't directly related to sales, while simultaneously engaging your audience with stuff that they enjoy.

You can then begin to develop a deeper relationship with your audience and establish trust, resulting in more successful and well-received sales promotions.

3. Be aware of your target audience's availability and expectations.

In practically every aspect of your business environment, knowing your audience and core demography is critical. This is especially true when it comes to determining your content cadence. 

Are you publishing content when your target audience is online? Are you determining the best times to publish on social media based on data and metrics established within your company?

It's straightforward. You should post your material on social media during times when your target consumer is online and scrolling through their feed. For some, this means that separate post copy may be aimed at different people. 

With this scheduling in mind, each piece of media should be provided to its target market. You want to get the most juice out of your squeeze, therefore your material must be digested by the appropriate individuals at the right time. Period.

4. Automation is a friend of yours

This isn't to argue that your content strategy's creative element should be heavily influenced by automation. 

That phrase implies a systematic strategy to content generation, which is almost never recommended for achieving high social growth results. In most cases, the opposite is true.

However, including automation into your distribution plan has numerous advantages. We discussed how your content calendar may serve as both a structure and a record-keeping system before. 

Automation does the same thing, only it also relieves you of some of the boring grunt labour that comes with putting your social strategy into action. 

Automating your content to post on specified days, hours, and with unique copy can help you and your business be more effective while also saving time.

You may be using that time to come up with new content for your archives. And using automation almost always ensures that you're accumulating additional data points to examine your content's performance efficiently.

5. Create a rhythm based on the practises of brands you admire and relate to.

"Imitation is the highest form of flattery that mediocrity can pay to brilliance," Oscar Wilde once said. Whether you want to be a professional athlete, a renowned singer, or something else entirely, we all begin by mimicking our heroes. 

For some, this may entail using your hairbrush as a microphone in the bathroom mirror or sticking your tongue out like Michael Jordan on a jump shot. However, the same principle should be applied to the tempo of your material.

What are some of your favourite social media-savvy brands? What are they doing that makes them stand out? 

When and how much do they post? 

These, and a slew of other questions, are worth pondering and recording as you build your cadence model. It should be mentioned that this is not a recommendation to imitate the looks of your idolised competitors.

When it comes to building and cultivating a brand of any type, individuality is both encouraged and rewarded. 

Using information from brands that exemplify particular characteristics or aesthetics that connect with your brand, on the other hand, can spark ideas and point you in the right path when it comes to defining best practises. 

And we could all use a little inspiration now and again!