A marketing automation solution is an ideal choice for a small business owner who’s looking to increase their ROI. But it can be hard to determine which marketing automation tool is best for your needs.
Before diving right into the list of 7 best marketing automation for small businesses, let's learn some basics -
Marketing automation is an online marketing strategy that lets you track, schedule, and trigger email campaigns based on keyword searches. It’s designed to drive website traffic and sales by using specific data to send personalized emails tailored just for your customers.
In other words, this is how marketers use tools such as Excel to create custom automated reports used to make real-time decisions about the best deals for their business.
What these reports look like will depend on which tool you're using, but they would typically give you access to a whole host of different data points – including your clients' info such as:
Relevant keywords searched, geographic location of the site visitors and what they are buying. Email address emails opened, open rate/click-through rates.
The way you're able to look at that data is going to be what's important when choosing which marketing automation solution will provide you with the most powerful online marketing strategy.
No one tool can solve every problem for your business under this type of platform – but there are definitely a handful of tools that have the power, flexibility and capabilities to offer you significant measurable results. You can read more about Marketing Automation in this article
After a lot of testing, research and careful consideration, I have narrowed down the best marketing automation software for small businesses.
Here they are:
1. AWeber -
Aweber is the best all-around marketing automation software that's great for growing your email list and getting subscribers excited about receiving future communications from you.
They're very customizable which allows you to create certain segments of people who only receive specific types of emails from you.
2. Drip -
Drip is the app that lets you build, integrate, and deliver email drip campaigns.
With its dozens of integrations with other apps and services like Google Chrome, MailChimp, SendGrid and more than 50 others Drip gives you convenient automation for your marketing and sales efforts.
Cost: $99 per month for a 10 use monthly plan or $249 for an annual subscription plan.
3. Cobalt CRM Platform -
With social media channels, mobile apps & websites though out the globe all integrated into one platform Cobalt CRM Platform's ability to hold systemically related data is unparalleled.
Many options for tracking incoming and outgoing data flows as well as all types of orders, invoices & accounting to make profit-related decisions via your CRM is possible through this tool.
Other tools: Amplifier, BigCommerce and more.
4. AgileCRM -
If you run a consultancy and have clients all over the globe, you’ll want to use an agile CRM platform. And AgileCRM is the best out there right now with features like project planning and financial management built right in.
And it’s highly rated among consultants because it can help them build their business while they focus on customers instead of tech.
Cost: Starts at $80 per month for 2 users, although this price drops after 3 months if your company doesn't grow fast enough (they say they look forward to investing back in their product).
5. MailChimp -
MailChimp is undeniable one of the best email marketing platforms with its completely customizable UI and an almost infinite amount of integrations you can set up within minutes that not only help increase your lead flow but grow it as well.
It has been used by multi-million dollar businesses so much so they have created specific programs for sales, marketing and what have you in order to gain more leads from the program than possible with their traditional methods - sometimes that means dropping prices without an agreement beforehand.
Cost: $29/month (free plan offers access to 30,000 templates)
6. OptinMonster -
OptinMonster is a great plugin for WordPress that gives you full CRM integration and email automation tools to build your marketing list. You can add accounts and members, send regular newsletters, track sign ups, and so much more.
Plus, they have really helpful video tutorials (which are available on their blog) as well as detailed Knowledge Base articles on how to use all of the OptinMonster features.
Cost: Starts at around $50 per year with three price plans and the Optin Monster Pro plan lets you get extra value.
7. HubSpot Marketing -
HubSpot is a marketing software solution that has an incredibly powerful and easy-to-use email automation tool.
With HubSpot, you can create personalized emails on the fly or use automated email templates to create future campaigns.
For example, you could send a welcome email with tips based on your customer data, keep people updated throughout the sale process, provide real-time support information, and much more all without lifting a finger!
HubSpot integrates with Google Analytics so it makes for seamless tracking of leads and sales as well. Plus they have awesome WordPress integration (you don’t even need to upgrade to a premium account).
Cost: Starts at around $10 per month for the Starter plan, but if you are looking for more advanced tools and integrations, then you can hop up to the next tier which is $25-$50/month.
Marketing automation can be a very powerful tool for increasing the efficiency of your marketing efforts. However, it is important to understand that marketing automation is not a silver bullet.
If you choose to use this tool, it's important to understand the limitations and make sure that you are using it appropriately. In order to get started with marketing automation, you will need a few pieces of information about your business.
These include: - What types of customers do you have? - How often do they buy from you? - How many people work at your company? - What specific goals do you want to accomplish with marketing automation?
I hope now you know this topic ‘7 Best Marketing Automation For Small Businesses’
That's all for now! See you later with a new topic!
