The b2c marketing automation is a type of marketing automation aimed at B2B companies. It allows the business to automate its customer relationship management (CRM) processes.
Marketing automation is the automation of e-mail marketing, CRM and online advertising campaigns using automated software. It is a practical way to build relationships with your customers that last beyond their purchase decision.
It's about serving up information at just the right time for the right customer so that sales can happen naturally, not spammed out or served in batches but as individualized communications from one brand to another over a long period.
Before B2C marketing automation software was a thing, e-mail drip campaigns were the reigning champions of prospecting and nurturing your leads.
While they allowed you to send highly personalized e-mail messages that responded to specific actions taken by your customers, each e-mail sent could be time-consuming and tedious to create.
The next big thing in Business to Customer marketing automation is text-based drip campaigns. These allow sellers to write one or two pre-written messaging lines instead of crafting each message individually for their prospects.
The pitch remains fully customizable, though — depending on the customer's previous interactions with you, it can highlight various selling points.
These optional drip campaigns allow companies to send promotions more frequently, on more days of the week, or even in repeat intervals based on how often your customer interacts with you.
However, not all automation software utilize text-based tools like sales funnels, so this may mean their supplier's choice of workflows limits a company though they can make more complex interactions possible with the right system.
B2B marketing automation is advertising that uses marketing automation software to collect data and perform tasks on behalf of a business.
The software involves integrating web technologies, such as Google AdWords, into various platforms for targeted advertising.
The term "marketing automation" was coined in marketing circles in response to the late 1990s rise of the internet and websites like Amazon.com and eBay, which introduced people to online purchasing concepts.
The machine learning + data analytics aspect of these tools gives them a better chance at being effective for B2B organizations.
You could think of B2B and B2C marketing automation as two sides of the same coin. Both use automation to create personalized experiences for specific audiences and sell products or services differently.
Managers in one business side would use various tools like e-mail, social media, text messaging, apps — all with a goal being retention rather than conversion. In contrast, others might focus exclusively on transformation.
But at their core, both belong in this family because they deal with customers who are similar enough that many functionalities work across the board.
For example: Excluding certain kinds of customers is expected in B2C, and that could be treated in the same way.
A section of a marketing automation tool might direct agents to only speak with clients who have just put pressure on their product recently because they need help adjusting it back or understand what's being asked for.
The scenario is different, but something like this exists on both sides.
Marketing automation is designed to automate the sale process by driving traffic and engagement with marketing messages. The key components of B2C marketing automation include three crucial building blocks:
Marketing Automation Rules: These set string criteria that describe messaging triggers, conditions, and actions as needed for a given product or customer segment. Each message starts at the ruling stage and can go on to conditional stages depending on customer response.
Lead Management processes: These are systems that gather data from your customers through various channels in order to automatically assign segments, handle leads, follow up with prospects who have been passed over for sales, and arrive at a more specific need of the prospect.
Automation: The majority of B2B marketing automation systems are set up in a way that involves using templates to pre-write messages with different triggers. Our knowledge system then makes any determinations during messaging delivery as well as the proper timeline and message sequencing according to your intended actions after the acquisition of each lead.
Welcome new customers
If you are selling products to B2B clients, it can be tempting to keep your customer database as small as possible so you don't waste time and money on customer nurturing. However, marketing automation allows you to nurture each new prospect just like any other regular customer.
By doing this for a limited period or even indefinitely (depending on your CRM system), the customer feels appreciated for their purchase and is more likely to come back for more business in the future.
If possible, do not use e-mail marketing automation to avoid wasting precious resources on sales leads past their useful life. This quickly becomes a money pit because it is usually challenging to segment and prioritize e-mails into proper CRM notifications.
Get reviews
A review is one of the best ways to improve your online reputation. And thanks to marketing automation, you can directly interact with your customers on a one-to-one level using customized follow-up campaigns.
A quick e-mail campaign can help you get valuable feedback and determine what people think of your service or product.
This new perspective will help shape future content tailored according to customer feedback, so they aren't stuck in that initial black hole where everything from b2c marketing automation seems useless.
Personalize your offers
Your products and services are unique, just as every customer is. That's why your personalization message is so crucial for B2C businesses that want to increase sales and subscriptions.
Being able to pick the proper recipients from various data sources can mean significant benefits in terms of response rates, so it's an opportunity you shouldn't miss out on.
Take advantage by researching customers who have purchased similar items or characteristics that match your offering, then customize individual offers based on these findings.
1. HubSpot Marketing Hub -
HubSpot Marketing Hub is the first tool we chose in my pro analysis. If you seek a full-stack yet straightforward marketing automation offering, HubSpot Marketing Hub might be the answer.
It combines content creation, e-mail marketing, social media management, customer relationship management (CRM), and spreadsheet functionality into one platform that can be accessed by retail marketers and site traffic managers alike.
With its handy drag-and-drop design interface for content creation and CRM integration with other enterprise tools like Wave or Salesforce CRM, Hubspot Marketing Hub offers some great B2C marketing automation features out of the box.
2. Mailchimp -
According to Forbes, Mailchimp is the world's most popular marketing automation tool. The mail platform launched its B2C marketing automation products in 2016, including MailChimp Campaigns and merging with your existing e-mails.
This could be an excellent fit for small teams or agencies that require bespoke e-mail campaigns or lead nurturing purposes.
This Marketing Automation is a pretty simple concept. You can make money by offering better products and services at lower prices.
That's all you need to know about marketing automation. There are many different types of marketing automation, but the idea is always the same.
The most common form of marketing automation is lead generation, which helps businesses to sell more products or services at a lower price by identifying and collecting contact information from people who have shown interest in their products or services.
That's all for now! See you with another blog!
