Do you need to get started with email marketing? Or are you looking for a better email service provider? This is an important decision, as both tools have their advantages and disadvantages. It's up to you to pick the one that fits your needs best.
ActiveCampaign vs Klaviyo is two of the most popular services on the market today. Both have similar features and capabilities. You can learn how each service works by reading this article.
Now, comparing the Klaviyo vs ActiveCampaign is not as easy as you might have thought. The two services have quite a bit in common, but they also differ from one significantly. In this article, we will learn how each of these email marketing providers works and the features that make them good or bad for your business.
The working processes between the Klaviyo vs ActiveCampaign are basically exactly similar to each other; there aren't many major differences. That doesn't mean there isn't any difference.
Their working process is super-simple and easy to understand. The interface is intuitive, making it super simple for both your customers as well as yourself to manage the email marketing process in their accounts.
What's more important than anything else is that they offer a wide variety of features and options which will allow you to tailor your emails according to specific needs that you have with each Campaign. But what exactly are these options? Let's find out!
When you use Active Campaign, you get the following features:
1. The first feature that may interest you is the ability to create a "high-level" campaign. This means that after you select your recipients and send them emails, they will be very targeted.
For example: if someone has just purchased an item from your store, they might receive another email telling them about their new product within 24 hours of purchasing it; a nice gesture that shows how much attention your company pays to both its customers as well as itself.
2. Another interesting feature displayed in the interface of this platform is its automated drip campaigns. While these can help with sending emails based on specific events, they are not as personalized and targeted to your customers.
3. As mentioned before, you get many options when it comes to creating campaigns on the Active Campaign platform; however, what exactly are these options? A good example of this is the ability for a customer who has ordered an item from your store in order to receive emails about similar items that might be used with their purchase (if you have different variants).
4. Active Campaign also provides a feature that allows you to set up your own email gateway. This will allow the recipient of an email to view the contents in a more secure and private way, preventing malicious emails from reaching them, which could result in financial loss or even damage their reputation as well.
5. Active Campaign has also added features that help with tracking and analyzing every single Campaign; if nothing else, this is important for marketing managers who need information about how effective each Campaign was at translating into sales (or otherwise).
You can track everything through reports like ARR, Return Path, Open rates etc., all of which are very useful when it comes to evaluating each Campaign you run.
6. So far, Active Campaign is a good platform to work with for small and medium-sized businesses. When it comes to customization options, the benefits of using this over other platforms go beyond what you can expect from average email marketing solutions.
So if that's something that will appeal more than just its general features, then definitely consider choosing Active Campaign as your next email software solution.
The Advantages you get while working with Klaviyo are:
1. Klaviyo's Email Marketing Platform offers the following features in its email marketing tool. These are a few of the key features that you would find here and will help your business grow more effectively with Klaviyo as your choice for an email platform.
2. Another great feature that is offered by Klaviyo is called "Segment". This allows businesses to run highly targeted campaigns, where all of those segments can be set up on flexible schedules (such as daily or weekly), so there will always be new content being sent out which people from that segment would find relevant.
3. Another great feature that is offered by Klaviyo, and this one will appeal to businesses of any size, is called "Segment Builder".
This allows you to set up different email campaigns for the same audience without having a complicated process or requiring lots of custom emails; instead, all you need to do is choose which type(s) of content your customers are interested in receiving (like Product News Updates or Coupon Codes etc.).
By using Segment Builder as part of your campaign setup with Klaviyo, they'll be able to automatically create brand-new emails with the same layout, copy and images as your previous campaign emails.
With Segment Builder being a part of Klaviyo's email marketing platform, you'll have to worry about only creating new content for your next campaign, rather than having to create every single element from scratch every time there is a need for some fresh content.
4. Another great feature that has been included in their toolkit is called "Klaviyo Templates". This allows businesses to make quick work of putting together different types (or even all) of their email campaigns by simply choosing one or more pre-built templates (which can be found on their online library) and then simply tweaking the copy, images or colors that are used.
5. Klaviyo's email marketing platform is perfect for big businesses looking to send out bulk emails with a high level of automation at a low cost, as well as small businesses who do not feel comfortable using some of the more complicated tools offered by other platforms like MailChimp.
The features included in Klaviyo's toolkit are great for helping you automate your campaigns so that you can focus less time and energy on having to continuously update everything from scratch.
ActiveCampaign and Klaviyo are two of the most popular email marketing platforms on the market today, so it's difficult to judge which is better for an individual business. Both platforms have a very similar set of features (with their products being nearly identical) but different strengths that make one more suitable for certain businesses over others.
Klaviyo offers a higher level of automation, meaning there is less work involved in creating new campaigns as opposed to ActiveCampaign's tools (which makes this platform great for large organizations or businesses who need help managing multiple campaigns). The same can also be said about the editing and building tools offered by these two platforms.
The main difference between ActiveCampaign's Klaviyo-like design is that it places more emphasis on giving you direct control over the customization of your emails (as opposed to Klaviyo's method of allowing businesses to make edits from their templates).
This makes this platform a bit better for those who want complete ownership over what goes into each email campaign they create but may not be as good for business owners who are used to having pre-designed "template" emails sent out.
Klaviyo offers a free plan for businesses with the option of upgrading to their paid plans. The free Klaviyo account includes 2,000 contacts and 100 emails per month (in addition to your minimum monthly email campaign).
Active Campaign has two different pricing options as well; they have a Basic Free version that allows you unlimited campaigns, and then there's also an enterprise-level Silver subscription level that gives you access to ActiveCampaign's most advanced features, including direct imports from other marketing platforms.
Despite offering more than twice what Klaviyo is offering in terms of the number of subscribers/campaigns, Active Campaign is less expensive than Klaviyo if you're a small business owner.
Deliverability is the biggest factor when choosing an email marketing platform for your business. Both Active Campaign and Klaviyo have great deliverability rates; however, it's important to realize that you are going to be paying a premium when using these platforms as opposed to other email marketing software out there in the marketplace.
This means that if your goal is high volume/high open rates, then you're either better off looking at an inexpensive solution like MailChimp or even our own ConvertKit (which offers free plans), which we'll talk about later on.
What this means is...if you want a very low cost per acquisition with no advertising budget, don't choose Klaviyo or ActiveCampaign... it's simply not going to be as affordable.
If your business is small and you want a free email marketing platform that also offers almost all of the features we've seen in other, more expensive solutions (which are hard to find), then go with either MailChimp or ConvertKit instead! Both offer different levels of functionality at varying price points, so it depends on what exactly you need from your email marketing solution.
One thing that they both do have in common, though, both are very easy-to-use interfaces which will allow you to create and send emails within minutes.
If, however, your business is larger than a few hundred subscribers or has a very large advertising budget (as opposed to just the traditional "in-store" marketing), then both Klaviyo and ActiveCampaign are great solutions.
Both offer more functionality at different price points, but they can be difficult to learn if you're not that techy, which is why we recommend building out on ConvertKit first before moving up in cost with either of these email platforms.
The integrations offered by both ActiveCampaign and Klaviyo are almost identical. Both offer the ability to integrate with over 40 different third-party apps, including Evernote, Dropbox, Google Drive (docs & sheets), Hootsuite, HubSpot and more! It's nice that you can use a single platform for all of your marketing needs, but it also offers some unique features as well.
The differentiating factor, though, comes from the fact that ActiveCampaign offers a few extra features, including macro support (which allows you to include dynamic interactions and "scripts" into your emails), editable templates, custom domains (for internal email addresses) and MLM tools.
Klaviyo also includes some extras but adds the ability to create segmented lists as well, which is great if your subscribers follow a certain niche or fall under one category. If that's something that really interests you, then definitely consider Klaviyo instead of ActiveCampaign, though, because it does offer more out-of-the-box functionality than its competitor in this regard!
To conclude, I would say that ActiveCampaign is a better performer for those who are looking to start small and grow their email lists. Its interface is straightforward, it includes all of the features that you need without any frills or clutter, and it has an extensive amount of documentation available (with plenty of video tutorials as well).
Klaviyo works great if your plan involves building out larger subscriber bases quickly in order to achieve rapid growth.
If you're interested in segmented messaging wherein subscribers receive emails based on specific interests, then Klaviyo will be more useful since this feature allows users to create dynamic interactions with the main email body (such as a "Thank You" message when they subscribe).
If you're interested in automation, then ActiveCampaign is the better choice. It has more of an emphasis on process and workflow, which will be helpful if your business requires that kind of control over sending emails out to customers or clients.
So here are my two recommendations for both newbies and experienced marketers alike! And I hope this comparison helps give some insight into these two great tools so that you can make an informed decision about what's best for your needs moving forward!
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.
