Many marketers turn to market automation as a method for attracting new customers and keeping their current ones happy. But which is the better marketing tool? ActiveCampaign vs Drip: Which One is Better for Your Business?
Are you trying to decide between ActiveCampaign vs Drip? We test out their marketing automation, segmentation and other features in our in-depth comparison.
All online marketing automation tools are not equal. ActiveCampaign can provide a wide range of features for any budget, while Drip is best for people who want to spend the least amount of time managing their marketing automation tools. Take your time to decide which one is right for you!
As a marketer, you have to keep your marketing campaign fresh. To do this effectively, you need a tool that can automate the process of sending out emails and creating sales funnels.
Drip seems like an option for marketers who want to send out emails but aren't sure which programming language they should use. ActiveCampaign is more expensive, but it's much easier to use than Drip and comes with features like lead scoring and automating follow-up sequences--features that Drip doesn't offer.
Marketing Automation features are often related to Lead Management features. In order to get the best of both worlds, you'll want to automate as much as possible. If you're using a CRM, then you'll want to be able to automatically gather leads into your campaigns.
If you're using a marketing automation tool, you'll probably want to be able to automatically create and send your campaigns. Some marketing automation tools, like HubSpot and Sprout Social, have a huge array of features that help you automate your marketing campaigns.
ActiveCampaign has a segmentation tool for creating audiences that can be filtered down to their target audience. Drip does not have a tool similar to this, but it does have the ability to track how users interact with your content and the extent of their engagement. This allows you to tailor your message based on who will be most likely to react or engage with your message.
Segmentation is critical in building your list and has been a long time feature request in the Drip community. This is one area where I think we've seen some improvement with the new interface. The new interface may seem good at first glance; however, I'm not entirely convinced that it does what it claims.
Drip separates out your contacts by the number of times they have seen your messages, as well as their last interaction with you. This is done by using the "Last Viewed" and "Last Interacted With" columns. This sounds great, but is it?
From my perspective, I think that this might be a bit of a false positive. By simply looking at your emails on Drip, I think you can easily get a good idea of whether or not anyone has cared enough about your content to interact with you.
ActiveCampaign, the marketing automation tool from ActiveCampaign, was created by the people behind Leadpages. Drip, on the other hand, is an automation tool for email marketing and other forms of content marketing that has been around since 1999.
Ease of navigation is important because you wouldn't want to be stuck in a bad interface while trying to test out your email marketing idea. The email editor is also important. You need to be able to edit and test your emails easily. The email editor is similar on both tools, so you shouldn't be concerned with that. Both tools have great integrations with WordPress and other programs.
Activecampaign has an interface that's a bit more cluttered, with buttons across the top and links along the side. It also has fewer integrations with other programs, but the ones it does have are quite good.
Because Activecampaign works with so many different platforms, you don't have to worry about your email being spam. ActiveCampaign is great for those who want to build an email list or send marketing emails almost anywhere. It's small but effective.
Picking the perfect tool
Picking the perfect pieces to your eCommerce marketing strategy can be tough, but this comparison between ActiveCampaign and Drip will make it a little easier. See the strengths of each and pick the right marketing automation tool for you.
ActiveCampaign is much cheaper than Drip. ActiveCampaign also has a free plan, which can be important if you are just starting out.
The plans will be useful to you. Also, they are great if you need a lot of features, including uploading file attachments and even custom HTML code! The plan costs $19/month, and a yearly fee of $199 can be added as well.
Drip, on the other hand, is $29/month for the plan that you get, and the yearly fee is $299.That one is a bit much. As for files, you can upload attachments until you reach a limit, and it's been confirmed that it can upload files up to 25 MB, which is very generous.
Drip can upload files up to 2 GB, which is great for a vendor. In addition, you have the option of uploading from Dropbox and Google Drive. It's a plus if you have a need for that.Again, the plan is good and worth every penny,
ActiveCampaign's strengths include the ability to create custom workflows and automation rules that can be easily set up and configured for most any type of marketing. ActiveCampaign also supports a wide range of integrations such as Drip, LeadPages, MailChimp, Campaign Monitor, Infusionsoft, Google Analytics and more.
Using ActiveCampaign offers the following advantages:
1. Customize your campaigns for specific audience segments and offer relevant, personalized incentives.
2. Create automated workflows that can be easily set up and configured for most any type of marketing campaign.
3. Create email campaigns that are delivered automatically depending on the actions taken by your customers.
4. сustomize your campaigns to include all of your sales, marketing and administrative data.
5. сustomize the look and feel of your emails and campaigns.
6. Create automated email campaigns that can be automatically triggered by customer actions on your website.
7. Customize your emails for specific customer segments, geographic location and use of your website.
8. сustomize email templates to deliver the right message at the right time.
Drip is a marketing automation tool that can automate your drip campaigns and newsletter as well. The sender can create custom audiences, segment them, and assign triggers to send specific content to the right audience. Drip also integrates with Facebook, Twitter, MailChimp, LinkedIn, Google Analytics, WordPress, Formstack and so much more.
You get the following advantages by using Drip:
1. You can create drip campaigns with various triggers.
2. You can send drip emails to specific customer segments through segmentation, targeting and automation.
3. It is a great way to increase your conversion by getting personalized emails.
4. You can create drip campaigns that are customized according to the specific needs of the customers.
5. You can save time and money when you run drip campaigns with just a few clicks or changes.
6. It is a great tool for easily managing your email marketing.
7. You can create completely custom drip campaigns and email templates based on your own preferences.
ActiveCampaign is known as the best marketing automation tool on the market. Drip is a tool that can help you effectively manage your email marketing efforts and keep prospects engaged with your brand. By using both tools, you have the ability to create personalized emails and more relevant content for your following.
ActiveCampaign is a marketing automation platform that enables marketers to create, automate and retarget campaigns, targeting geographic locations, interests, demographics and more. Drip was created specifically for digital marketers who want to nurture customers through an email drip series until they finally become a customer.
Drip also allows marketers to set up automated scripts that will send emails at varying times during the day or week, creating urgency and increasing the chance of conversion. Because of the automated emails, people who find your site are more likely to open your email and be exposed to your content.
After a user signs up with you, Drip sends email campaigns based on the user's personal preferences. This includes targeting with email frequency, content and more. Clients can also create their own email campaigns. This is a great way to ensure that customers receive only the information they want, and nothing they don't.
Drip is a tool that uses a drip marketing method for marketing automation. ActiveCampaign is another tool that uses a drip marketing method for marketing automation, however ActiveCampaign claims to be the most customizable option.
Now, using both, you can create workflows that automatically update or add data to your ActiveCampaign account. This is a great way to keep sending emails and to help you stay connected with your email database. ActiveCampaign has a lot of features that Drip doesn't, and also a lot more options to customize the email. This is one of the reasons why I like it very much.
Quite a few people are comparing Drip to ActiveCampaign, but using both these tools simultaneously is a great way to learn. You can really see how the software works and what it's capable of. If you are planning on sending emails with Drip, I would recommend you to use Drip together with another software, so you can see how both work together.
If you do some research on the matter, you'll find that Drip doesn't have any limits to sending emails. It can be used for both personal and business purposes.
ActiveCampaign and Drip are two top-notch marketing automation tools. The biggest difference between the two is that ActiveCampaign is a one-time purchase, while Drip requires an ongoing monthly fee.
There's no reason to choose one over the other, so you'll need to decide which features are most important for your business. Ultimately, you'll be better off choosing an automation tool than relying on content marketing strategies by hand.
Best of all, the pricing is completely transparent and carved into smaller percentages of revenue to give you a clearer picture. All in all, it's an awesome tool.
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.
