A financial advising business is only as successful as its ability to bring in new clients. In 2021, there were over 330,000 financial advisors in the US, according to the US Bureau Of Labor Statistics. It means the industry is very competitive and can be tough to dominate when scoring clients. It can even be worse if you're new in the industry with no relevant track records, as clients generally work with financial advisors they've worked with before.

Starting or running a financial advising business is just like any other business. You need to devise a working marketing strategy that will help you target the right prospects and convert them into clients. But how do you go about it? Here is a guide to getting more clients as a financial advisor:

1. Use Cold Calling Services

Cold calling is one of the best ways to reach potential clients. It is more personalized and lets you directly connect with your target audience. But while this method is efficient and can guarantee a better result, achieving it requires good decision-making and planning.

First, you should avoid dialing random numbers and instead target people already interested in your services. Secondly, you should be mindful of how you converse with clients. It's best to sound friendly and professional and avoid making sales pitches. The best way to ensure you have a productive conversation with a potential client is to use a financial advisor cold calling script. A script will include only some of the details of the call. However, it will outline what you should say and how to carry the conversation. It will help reduce anxiety and also help you maintain a professional tone, creating an excellent first impression on the prospect.  

2. Use The Power Of Social Media

Social media has been a powerful tool for businesses of all sizes in recent years. With billions of users accessing the different platforms, it has become an effective way to drive website traffic and build relationships with potential clients. Create accounts about your financial advisory business on major social media platforms like Facebook, LinkedIn, and Twitter. These accounts allow potential prospects to connect, engage, or message you.

Once you have an account, you should incorporate good social media marketing strategies on your page. They include:

• Posting Relevant Content: You should post content that is engaging and relevant to you. It could include investment tips, market challenges, and budgeting tips. When people see your page as a source of valuable information, they are more likely to trust you and use your services.  
• Engaging With Your Audience: You should monitor conversations on social media pages related to financial advisory and engage in them whenever appropriate. This way, prospects will know your presence and see you as an expert.   
• Responding To Comments And Private Messages: You should always respond to comments and private messages on your or other pages. It shows prospects that you are attentive and care about their interests.   

With these strategies, you will grow your social media influence and score more clients from your pages. Additionally, remember to track metrics such as follower growth, engagement rates, and conversion rate to gauge the effectiveness of your strategy.  

3. Create A Business Website   

Having an online presence is essential for any business. A website gives potential customers access to information about your financial services and helps them contact you and make payments easily. When designing a website for your financial advisory business, it should have the following essential features:

• A Clean Design: Ensure your site has an attractive layout with a good mix of colors, fonts, and images. The design should be consistent with other branding materials, such as the contact cards, logo, and letterhead. It helps build your brand recognition and quickly generate new leads and clients.
• Simple Navigation: Your site navigation should be simple so visitors can easily find what they want. The navigation menu should include pages such as About Us, Services, Contact Us, and Resources.
• A Clear Call To Action: What do you want your website visitors to do? Sign up for a newsletter or contact you? Whatever it is, make sure you have a clear call to action that is visible on every website page. This will help motivate visitors to take the desired action and even refer others to your business.

A business website will be your online office. Therefore, ensuring that it looks professional and is easy to use is vital. With a good website, you can reach more potential clients and increase your chances of scoring them.

4. Grow Organically With SEO

Search engine optimization (SEO) uses keywords to rank higher on search engines. More visibility means more people are likely to click your link, hence a higher chance of converting them. You can use the following tactics to rank your financial advisory business website:

• Researching Keywords: Before creating content, identify relevant terms potential clients use when searching for financial advisors in your area. Prospects may use search terms such as top ‘financial advisors near me'; hence you should target these specific phrases in your content or social media pages.
• Link Building: Links are a great way to boost website traffic. You should link your site to other relevant websites or pages for potential customers to easily find you. Moreover, it would help if you looked for other high-ranking websites to link back to your website. This will help boost traffic from other websites to your website and improve your ranking.
• Improve Local SEO: Local SEO helps optimize search engine results by showing local businesses to the right people. “When users have search queries on Google like ‘dentists near me’ or ‘best plastic surgeon in [insert specific city]’, they’re ready and very interested in a real-world interaction, maybe even making a buying decision,” comments Ash Aryal, CEO and Co-founder of Digital Spotlight. “Learning the local SEO basics could help you see how a marketing powerhouse [like us] has helped many small-to-medium businesses get on top of Google’s local search results and crush the local competition.” This insight underscores the significance of well-optimized local content and specific geo-targeted keywords. When marketing your business, you can target specific cities, regions, and neighborhoods. You should also include Google maps on your website to make it easier for visitors to find you and help search engines crawl your website.   

By following these SEO tips, you can rank higher for relevant search terms and locations to score more clients with your business website.   

5. Ask For Referrals   

Word of mouth is still one of the most powerful marketing tools. Ask your existing clients to refer you to their friends or family members. You can also ask them to share a review about their experience with your financial advisory services online. This will help build trust with prospective clients and increase your chances of scoring them.   

Conclusion   

A financial advisor's guide to scoring more clients requires a combination of digital marketing and word of mouth. With the right strategies, you'll rank higher, grow your following and score new clients. Once clients come in, you can bank on cost-effective referrals that ensure long-term business success.  

‍