The digital world is constantly evolving and developing new technologies and strategies to do things more efficiently and effectively. These changes directly affect how businesses communicate with their target audience. As the digital landscape evolves, so does digital marketing.

With that said, and with the influx of online businesses and competition, you must be one step ahead in your digital marketing strategies. One of the ways to do so is by hiring professionals, such as Digital marketing agencies London.

However, you also need to have background knowledge of digital marketing. This way, you’ll be more involved in strategizing your digital campaign. Therefore, to guide you, this article put the five best digital marketing trends in 2022 that may benefit your business. Keep reading to learn more.

1. The Use Of Short-form Video Content 

Today people prefer watching video content as opposed to reading about the content. The demand for video content has increased, but it's not just any type of video content. It's specifically short-form video content, ideally about one to two minutes.

Consumers prefer short video content because it translates to the fast-paced nature of today's generation. People want to be able to dissect what you're communicating within the shortest time possible so that they can move on to the next video.

Therefore, using short video content is something you should consider integrating into your digital campaigns. The best part about them is that they can be repurposed across platforms. This, therefore, exposes you to a wider target audience.

2. Mobile Optimization   

People are spending their time on their mobiles now more than ever. That means they're more likely to access your website through their smartphone than their Personal computers. It's therefore vital as a business to optimize the user experience of your website when accessed through mobile. 

When optimizing your website, consider the page load time. According to research, about 53% of mobile site visits are abandoned when the website takes too long to load. This is a very high rate, and you could lose clients amongst the 53%. 

You must also ensure that your website is easy to navigate on mobile. Create a user-friendly interface so that your customers can easily navigate from the landing page to purchasing the product. Otherwise, if they're frustrated when trying to make a purchase, they might as well abandon the entire process altogether.  

3. Getting Personal With The Target Audience 

With brands upgrading their digital marketing skills, consumers increasingly demand a better customer experience. One key determinant of if you'll capture and retain your target customer is the personalization of your campaign. Today, consumers prefer a personalized campaign. One in which it feels like the brand has done its homework on who its specific customers are and what they want. 

To personalize your campaign, you must make it more conversational and human. Make your target audience feel heard, seen, known, and belong to your business community.

So how can you do this? First, you'll need a lot of data and information about your customers. This will help you figure out their hobbies, behavior, and needs. You'll also need information on their demographic, what website they have visited, and what emails they have clicked. Consider getting the data from the Customer Relationship Management (CRM) database.  

Once you have enough data, use it to personalize your campaign. You can do this by: 

• Add the customer's name at the start of the email. Emails with a customer's name are more likely to be opened than those not addressing the customer’s name.
• You can send deals that match the customer's location. 
• Once the customer subscribes to your mailing list, keep sending relevant information in line with their interest. The information should also be beneficial. 
• Consider using digital features such as interactive quizzes on your website or live chats to make the customer's experience more exciting. 

4. Leveraging First Part Data 

In the past few years, digital marketing has focused on targeted marketing. While this was a good strategy for business, it gradually raised concerns from consumers. Consumers have begun questioning their privacy. They questioned how and why targeted marketing was using information they hadn't willingly given out.  

The concern about the privacy of information is finally beginning to be addressed. Recently, a famous cross-platform web browser company announced that by 2023, they'll have gotten rid of third-party cookies. Marketers will therefore have to come up with other strategies to source customer data to personalize their campaigns.

To counter this problem, digital marketing firms have started using first-party data, such as data from CRMs. In this case, you only source information from customers who have willingly subscribed to communicate with your business. The information is only as much as the customer is willing to give. This will therefore enhance transparency, and the customers will feel like their right to data privacy is being respected.  

5. Self-Service Option 

The world today is fast-paced. People are looking for the fastest solutions to their problems which extend even to digital marketing. The key to marketing your brand is offering the best possible customer experience. If your customer wants the fastest way to solve their issues, and they probably do, you have to give it to them. 

This is why businesses are creating self-serving options on their websites. With this option, customers don't have to contact customer care if they have enough information to solve a problem independently. So, what exactly is self-service? Self-service includes 

• A knowledge base with answers to commonly asked questions, for example, a FAQ section.  
• Video tutorials such as how-to videos, for example, help customers who are still new to using a product. 

Final Thoughts

The digital landscape is constantly evolving. If you want to stay in business and not be outdone by your competitors, you must stay on top of your digital marketing skills. Implement new relevant digital marketing technologies and strategies. Similarly, remember the digital marketing trends such as the five discussed above, implement them, and ensure you aren't left behind. All the best!

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